DIY Digital Music: Sales and Distribution. If you're a musician who has music to sell you may find some of this useful. Its a general introduction to what to do with recorded music and applies equally to any art produced by any artist that can be distributed digitally.

1. digital download
options

2. DIY Digital Sales and
Marketing
• Digital sales don’t operate in a vacuum. If
you take responsibility for digital sales, you
should also take on digital marketing.
• You have 2 priorities:
1. MAKE CONNECTIONS
2. SELL STUFF

3. Your Website and
Theirs
• Use everything - your own site, their site*,
whatever. (*their site is myspace, facebook
etc. ). You must use them all.
• Your website is a base for all your
connections and sales. All roads lead to
your website.
• Your website binds all your profiles on
other sites (e.g. facebook, myspace) in the
same place.

4. What’s on your
website? Connections:
media- video, art...
mailing lists.
Fan gig requests.
Sign Up.
Exclusives.
their sites Your Extras
Sales:
Merchandise Sales.
Artist Website Ticket Sales.
CD Sales.

5. SALES: downloads
Your Website Digital Distributors
How? Who?
• Artistsfirst.com Mobile Web:
• Paypal • Pocketgroup • iTunes
• 7digital • Sonynet • 7digital
• iTunes • independents • Rhapsody
• other • other • other

6. What Next?
• Plan Pre-release: getting everything ready-
accounts with artistsfirst, itunes, mobile etc.
• Plan release: plan gig requests, updates,
exclusives etc.
• Plan Post-release: plan iCasts, gigs, CD sales
etc.