1. September 22, 2010
Start - Automate - Create!
Book publishing in the cloud
©2009 Really Strategies, Inc. | www.rsuitecms.com

2. Webinar Agenda
 Welcome
 Overview
 Introductions
 Case study
 Q&A
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3. Who is Really Strategies?
 Founded: 2000
 Consulting Services to Publishers
2007, 2009
 Specialists in XML-based Content Management Solutions
 Project/Program Management
 Workflow Analysis and Reengineering
2004 - 2009
 Content and Metadata Modeling
 Technology Assessment and Roadmaps
 Much more…
2006, 2007, 2008
 DocZone – The first SaaS XML Content Management
System
 RSuite CMS – A Content Management System for 2007, 2009
Publishers
2004, 2005, 2007
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4. Serving over 100 companies
STM Educational Media Tech Pubs
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5. Webinar Presenters
Stephen Driver
Vice President of Production Services,
Rowman & Littlefield Publishing Group
Dan Dube
Senior VP Sales and Marketing,
Really Strategies, Inc.
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6. ONLINE POLL…
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7. Book Publishing in the Cloud
Challenges Facing the
Book Publishing Industry in 2010
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8. Challenge #1: Expense Reduction
 In the last decade, the book publishing industry
has significantly changed
 Amazon, Google Books, and other online
booksellers provide exciting new distribution
channels...
 ...but also bring
downward price
pressure
 Typical cost cutting
measure:
Offshore composition
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9. The False Economy of Offshore Composition
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10. Hidden Expenses of Offshoring
 Inconsistent quality = additional staff review
 Extra correction cycles = additional cost + delay
 Long turnaround time for proofs
 Extra charges for
alternative delivery
formats
(EPUB and/or XML)
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11. Challenge #2: Rise of the e-Book
 E-reader devices have exploded since the
introduction of the Amazon Kindle
 2010: iPad sold millions of units in first 90 days
 Challenge: Sell e-books at a competitive price
and still make a reasonable profit
“One million iPads in 28 days – that's less than half of
the 74 days it took to achieve this milestone with
iPhone.” --- Steve Jobs, Apple CEO
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12. 3 Key Strategies to
Face These Challenges
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13. 3 Key Strategies
• Improve composition turnaround time and
quality with automated publishing tools
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14. Automated Composition
 Speed and quality are critical success factors
 Offshore composition
 Days or weeks for return of PDF proofs
 Multiple iterations
 Quality issues
 Automated composition
 PDF proofs in seconds/minutes
 Consistent quality and predictable results
©2010 Really Strategies, Inc. | www.reallysi.com Confidential

15. 3 Key Strategies
• Improve composition turnaround time and
quality with automated publishing tools
• Integrate XML early in the production process
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16. Integrate XML early in production cycle
 XML is a format-neutral standard that can drive
“push button publishing”
©2010 Really Strategies, Inc. | www.reallysi.com Confidential

17. 3 Key Strategies
• Improve composition turnaround time and
quality with automated publishing tools
• Integrate XML early in the production process
• Get your head in the cloud
©2010 Really Strategies, Inc. | www.reallysi.com Confidential

18. Cloud solutions:
Affordable, integrated, secure!
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19. Case Study
Rowman and Littlefield Publishing Group /
National Book Network
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20. Background
 Leading book publisher (social sciences/humanities)
 Key issues:
 Offshore composition vendor required
weeks to generate first PDF proofs
 Multiple corrections cycles
 No easy way to support other output
formats (EPUB)
 Book revisions required “fresh start”
 Business processes were manually
tracked
(no workflow automation)
©2010 Really Strategies, Inc. | www.reallysi.com Confidential

21. Solution: DocZone
 Cloud-based automated production environment
 Includes:
 Ingestion of Word manuscripts
 Automated conversion of Word to XML
 Browser-based editorial review and corrections
 Check-in/check-out
 Version control
 Automated editorial/production workflow
 Language translation tools
 Automatic index generation
 Fully automated composition (PDF, EPUB, HTML)
©2010 Really Strategies, Inc. | www.reallysi.com Confidential

22. Results (so far)
 Dramatic reduction in time to first PDF proofs
 Shorter production schedule
 Automatic EPUB output
 Authors, contributors, and staff did not change
existing processes in order to use new system!
©2010 Really Strategies, Inc. | www.reallysi.com Confidential

23. MS-Word Manuscript Tagging:
Before
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24. MS-Word Manuscript Tagging:
Before...and After
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25. Browser-based Corrections
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26. Preparing to Publish
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27. Our first book – gone to press
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28. Questions
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29. Upcoming Webinars
“It’s not rocket science!” Applying CMS and
semantic enrichment to transform book
publishing
September 29, 2010 | 2:00 to 3:00 PM EST
More Information: www.reallysi.com/webinars
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©2010 Really Strategies, Inc. | www.reallysi.com Confidential