SlideShare uma empresa Scribd logo

Pr in the marketing mix

•Transferir como PPT, PDF•
•
M
mc10_10
EducaçãoNegóciosTecnologia
1 de 10
PR in the marketing mix Ian mc Keever MPRII/ Reading references Chapter 9 Marketing Communications (BA Case study) / Chapter 12 Marketing Additional web refs: Christopher Roscia ‘The authentic Brand’ Andrew Wernick ‘Promotional culture’
Section A PR in the wider marketing mix… ,[object Object],[object Object],[object Object]
Pr in the marketing mix… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pr in the marketing mix… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pr v Advertising?? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pr v Advertising?? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pr in the marketing mix… ,[object Object]
Pr in the marketing mix: Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pr & Relationship Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR + Marketing PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recomendados

Introduction to Public Relations | What is PR?
Introduction to Public Relations | What is PR?Introduction to Public Relations | What is PR?
Introduction to Public Relations | What is PR?Alli Mowrey
 
Public Relations
Public RelationsPublic Relations
Public RelationsMithilesh Trivedi
 
Public Relations
Public RelationsPublic Relations
Public RelationsPrathamesh Parab
 
public relation
public relationpublic relation
public relationAmrinder Dhindsa
 
Introduction to Public Relations
Introduction to Public RelationsIntroduction to Public Relations
Introduction to Public RelationsUniversidad del Valle de México
 
Tools Of Public Relations
Tools Of Public RelationsTools Of Public Relations
Tools Of Public Relationskaka ptaka
 
Public relation
Public relationPublic relation
Public relationVikram Ram
 
Public relations
Public relationsPublic relations
Public relationsSaxbee Consultants
 

Recomendados

Introduction to Public Relations | What is PR?
Introduction to Public Relations | What is PR?Introduction to Public Relations | What is PR?
Introduction to Public Relations | What is PR?Alli Mowrey
 
Public Relations
Public RelationsPublic Relations
Public RelationsMithilesh Trivedi
 
Public Relations
Public RelationsPublic Relations
Public RelationsPrathamesh Parab
 
public relation
public relationpublic relation
public relationAmrinder Dhindsa
 
Introduction to Public Relations
Introduction to Public RelationsIntroduction to Public Relations
Introduction to Public RelationsUniversidad del Valle de México
 
Tools Of Public Relations
Tools Of Public RelationsTools Of Public Relations
Tools Of Public Relationskaka ptaka
 
Public relation
Public relationPublic relation
Public relationVikram Ram
 
Public relations
Public relationsPublic relations
Public relationsSaxbee Consultants
 
Lecture 8: Intro to PR
Lecture 8: Intro to PRLecture 8: Intro to PR
Lecture 8: Intro to PRJennifer Cox
 
Powerpoint presentation on public relation
Powerpoint presentation on public relationPowerpoint presentation on public relation
Powerpoint presentation on public relationBaba Servers
 
Meaning and definition of public relation
Meaning and definition of public relationMeaning and definition of public relation
Meaning and definition of public relationSMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
 
Public relations in an organization
Public relations in an organizationPublic relations in an organization
Public relations in an organizationCheldy S, Elumba-Pableo
 
History & functions of Public Relations
History & functions of Public RelationsHistory & functions of Public Relations
History & functions of Public RelationsBella Meraki
 
PR
PRPR
PRTarun Arya
 
Public relations and media mgt
Public relations and media mgtPublic relations and media mgt
Public relations and media mgtDr Manu H Natesh
 
Public Relations
Public RelationsPublic Relations
Public Relationssonakshi saxena
 
Public relation.ppt
Public relation.pptPublic relation.ppt
Public relation.pptKashish Gupta
 
Presentation on public relations and news realese
Presentation on public relations and news realesePresentation on public relations and news realese
Presentation on public relations and news realeseSarker Shuvo
 
PR Process: RACE Model
PR Process: RACE Model PR Process: RACE Model
PR Process: RACE Model TejKumarDaram
 
Evaluating and Measuring the Effects of Public Relations
Evaluating and Measuring the Effects of Public RelationsEvaluating and Measuring the Effects of Public Relations
Evaluating and Measuring the Effects of Public RelationsNosdaComunicacao
 
Publicity
PublicityPublicity
PublicitySameer Savla
 
scop and function public relation
scop and function public relation scop and function public relation
scop and function public relation hanipatel0305
 
Public relations
Public relationsPublic relations
Public relationsStudent
 
Public relation officer
Public relation officerPublic relation officer
Public relation officerAswin prakash i , Xantus Technologies
 
Public Relations Theory
Public Relations TheoryPublic Relations Theory
Public Relations TheoryBrett Atwood
 
Media Relations 101
Media Relations 101Media Relations 101
Media Relations 101Fahlgren Mortine
 
Public relations
Public relationsPublic relations
Public relationsSameer Savla
 
Internal vs external public of public relations
Internal vs external public of public relationsInternal vs external public of public relations
Internal vs external public of public relationsMedia Mantra
 
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Michael Pranikoff
 
Lessons from the 2016 Brand Activation Conference
Lessons from the 2016 Brand Activation ConferenceLessons from the 2016 Brand Activation Conference
Lessons from the 2016 Brand Activation ConferenceAssociation of National Advertisers
 

Mais conteúdo relacionado

Mais procurados

Lecture 8: Intro to PR
Lecture 8: Intro to PRLecture 8: Intro to PR
Lecture 8: Intro to PRJennifer Cox
 
Powerpoint presentation on public relation
Powerpoint presentation on public relationPowerpoint presentation on public relation
Powerpoint presentation on public relationBaba Servers
 
History & functions of Public Relations
History & functions of Public RelationsHistory & functions of Public Relations
History & functions of Public RelationsBella Meraki
 
Public relations and media mgt
Public relations and media mgtPublic relations and media mgt
Public relations and media mgtDr Manu H Natesh
 
Presentation on public relations and news realese
Presentation on public relations and news realesePresentation on public relations and news realese
Presentation on public relations and news realeseSarker Shuvo
 
PR Process: RACE Model
PR Process: RACE Model PR Process: RACE Model
PR Process: RACE Model TejKumarDaram
 
Evaluating and Measuring the Effects of Public Relations
Evaluating and Measuring the Effects of Public RelationsEvaluating and Measuring the Effects of Public Relations
Evaluating and Measuring the Effects of Public RelationsNosdaComunicacao
 
scop and function public relation
scop and function public relation scop and function public relation
scop and function public relation hanipatel0305
 
Public relations
Public relationsPublic relations
Public relationsStudent
 
Public Relations Theory
Public Relations TheoryPublic Relations Theory
Public Relations TheoryBrett Atwood
 
Internal vs external public of public relations
Internal vs external public of public relationsInternal vs external public of public relations
Internal vs external public of public relationsMedia Mantra
 

Mais procurados (20)

Lecture 8: Intro to PR
Lecture 8: Intro to PRLecture 8: Intro to PR
Lecture 8: Intro to PR
 
Powerpoint presentation on public relation
Powerpoint presentation on public relationPowerpoint presentation on public relation
Powerpoint presentation on public relation
 
Meaning and definition of public relation
Meaning and definition of public relationMeaning and definition of public relation
Meaning and definition of public relation
 
Public relations in an organization
Public relations in an organizationPublic relations in an organization
Public relations in an organization
 
History & functions of Public Relations
History & functions of Public RelationsHistory & functions of Public Relations
History & functions of Public Relations
 
PR
PRPR
PR
 
Public relations and media mgt
Public relations and media mgtPublic relations and media mgt
Public relations and media mgt
 
Public Relations
Public RelationsPublic Relations
Public Relations
 
Public relation.ppt
Public relation.pptPublic relation.ppt
Public relation.ppt
 
Presentation on public relations and news realese
Presentation on public relations and news realesePresentation on public relations and news realese
Presentation on public relations and news realese
 
PR Process: RACE Model
PR Process: RACE Model PR Process: RACE Model
PR Process: RACE Model
 
Evaluating and Measuring the Effects of Public Relations
Evaluating and Measuring the Effects of Public RelationsEvaluating and Measuring the Effects of Public Relations
Evaluating and Measuring the Effects of Public Relations
 
Publicity
PublicityPublicity
Publicity
 
scop and function public relation
scop and function public relation scop and function public relation
scop and function public relation
 
Public relations
Public relationsPublic relations
Public relations
 
Public relation officer
Public relation officerPublic relation officer
Public relation officer
 
Public Relations Theory
Public Relations TheoryPublic Relations Theory
Public Relations Theory
 
Media Relations 101
Media Relations 101Media Relations 101
Media Relations 101
 
Public relations
Public relationsPublic relations
Public relations
 
Internal vs external public of public relations
Internal vs external public of public relationsInternal vs external public of public relations
Internal vs external public of public relations
 

Destaque

Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Michael Pranikoff
 
Building Marketing, Public Relations and Social Media Strategies for Your Bus...
Building Marketing, Public Relations and Social Media Strategies for Your Bus...Building Marketing, Public Relations and Social Media Strategies for Your Bus...
Building Marketing, Public Relations and Social Media Strategies for Your Bus...KCD Public Relations Inc
 
Pr an integral component of imc
Pr an integral component of imcPr an integral component of imc
Pr an integral component of imchimanilb
 
Marketing public relation
Marketing public relationMarketing public relation
Marketing public relationjublegeorge
 
Public Relations, Publicity and Corporate Advertising explained through examples
Public Relations, Publicity and Corporate Advertising explained through examplesPublic Relations, Publicity and Corporate Advertising explained through examples
Public Relations, Publicity and Corporate Advertising explained through examplesManeesh Garg
 
Marketing and Communications Channel Mix
Marketing and Communications Channel MixMarketing and Communications Channel Mix
Marketing and Communications Channel Mixeschonher
 
Communication mix
Communication mixCommunication mix
Communication mixasimo21
 
Brand activation - Do something awesome with people (English version)
Brand activation - Do something awesome with people (English version)Brand activation - Do something awesome with people (English version)
Brand activation - Do something awesome with people (English version)Pointvoucher
 
Digital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public RelationsDigital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public RelationsTopRank Marketing Agency
 
Decision Making Process
Decision Making ProcessDecision Making Process
Decision Making ProcessAima Masood
 
Marketing mix development
Marketing mix developmentMarketing mix development
Marketing mix developmentugik sugiharto
 
Functions & activities of PR
Functions & activities of PRFunctions & activities of PR
Functions & activities of PRravneet999
 
Decision making ppt
Decision making pptDecision making ppt
Decision making pptashgrover
 
Product life cycle & marketing strategies
Product life cycle & marketing strategiesProduct life cycle & marketing strategies
Product life cycle & marketing strategiesAmar Ingale
 
Promotion mix of coca cola
Promotion mix of coca colaPromotion mix of coca cola
Promotion mix of coca colaPraful Metange
 

Destaque (20)

Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
Forget What You Think You Know About Public Relations – It’s a Whole New Worl...
 
Lessons from the 2016 Brand Activation Conference
Lessons from the 2016 Brand Activation ConferenceLessons from the 2016 Brand Activation Conference
Lessons from the 2016 Brand Activation Conference
 
Building Marketing, Public Relations and Social Media Strategies for Your Bus...
Building Marketing, Public Relations and Social Media Strategies for Your Bus...Building Marketing, Public Relations and Social Media Strategies for Your Bus...
Building Marketing, Public Relations and Social Media Strategies for Your Bus...
 
Pr an integral component of imc
Pr an integral component of imcPr an integral component of imc
Pr an integral component of imc
 
Marketing public relation
Marketing public relationMarketing public relation
Marketing public relation
 
Imc & promotion mix
Imc & promotion mixImc & promotion mix
Imc & promotion mix
 
Public Relations, Publicity and Corporate Advertising explained through examples
Public Relations, Publicity and Corporate Advertising explained through examplesPublic Relations, Publicity and Corporate Advertising explained through examples
Public Relations, Publicity and Corporate Advertising explained through examples
 
Marketing communications mix
Marketing communications mixMarketing communications mix
Marketing communications mix
 
Marketing and Communications Channel Mix
Marketing and Communications Channel MixMarketing and Communications Channel Mix
Marketing and Communications Channel Mix
 
Communication mix
Communication mixCommunication mix
Communication mix
 
Brand activation - Do something awesome with people (English version)
Brand activation - Do something awesome with people (English version)Brand activation - Do something awesome with people (English version)
Brand activation - Do something awesome with people (English version)
 
Digital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public RelationsDigital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public Relations
 
Decision Making Process
Decision Making ProcessDecision Making Process
Decision Making Process
 
Marketing mix development
Marketing mix developmentMarketing mix development
Marketing mix development
 
Marketing Mix - Price
Marketing Mix - PriceMarketing Mix - Price
Marketing Mix - Price
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
 
Functions & activities of PR
Functions & activities of PRFunctions & activities of PR
Functions & activities of PR
 
Decision making ppt
Decision making pptDecision making ppt
Decision making ppt
 
Product life cycle & marketing strategies
Product life cycle & marketing strategiesProduct life cycle & marketing strategies
Product life cycle & marketing strategies
 
Promotion mix of coca cola
Promotion mix of coca colaPromotion mix of coca cola
Promotion mix of coca cola
 

Semelhante a Pr in the marketing mix

Pr, publicity
Pr, publicityPr, publicity
Pr, publicitySandz1234
 
Mkt640 u3 ip_2011 e.sonson
Mkt640 u3 ip_2011 e.sonsonMkt640 u3 ip_2011 e.sonson
Mkt640 u3 ip_2011 e.sonsonelisha22
 
Advertising & Sales Management
Advertising & Sales ManagementAdvertising & Sales Management
Advertising & Sales Managementamitymbaassignment
 
Training: Marketing Communication (Premium)
Training: Marketing Communication (Premium)Training: Marketing Communication (Premium)
Training: Marketing Communication (Premium)Nubi Kay'
 
What do we know about IMC
What do we know about IMCWhat do we know about IMC
What do we know about IMCFahim Muntaha
 
Integrated marketing communications program
Integrated marketing communications programIntegrated marketing communications program
Integrated marketing communications programManisha Shrivastava
 
Intergrated marketing communication
Intergrated marketing communicationIntergrated marketing communication
Intergrated marketing communicationmokeiraomoke
 
Intergrated marketing communication
Intergrated marketing communicationIntergrated marketing communication
Intergrated marketing communicationmokeiraomoke
 
A brief introductiontion ingrated marketing communication 12816463776467-php...
A brief introductiontion ingrated marketing communication 12816463776467-php...A brief introductiontion ingrated marketing communication 12816463776467-php...
A brief introductiontion ingrated marketing communication 12816463776467-php...Chandran T
 
Strategic Management.ppt
Strategic Management.pptStrategic Management.ppt
Strategic Management.ppttomjerry807957
 
What is Integrated Marketing Channels (IMC)Integrated marketing
What is Integrated Marketing Channels (IMC)Integrated marketingWhat is Integrated Marketing Channels (IMC)Integrated marketing
What is Integrated Marketing Channels (IMC)Integrated marketinglorileemcclatchie
 
India case study on bajaj
India case study on bajajIndia case study on bajaj
India case study on bajajvicky5jan
 
Communication project management approach for non govermentals by wyc
Communication project management approach for non govermentals by wycCommunication project management approach for non govermentals by wyc
Communication project management approach for non govermentals by wycMarek Koziol
 
How to modernise a public relations agency or communications team
How to modernise a public relations agency or communications teamHow to modernise a public relations agency or communications team
How to modernise a public relations agency or communications teamStephen Waddington
 

Semelhante a Pr in the marketing mix (20)

Advertisment practical file
Advertisment practical fileAdvertisment practical file
Advertisment practical file
 
Pr, publicity
Pr, publicityPr, publicity
Pr, publicity
 
Mkt640 u3 ip_2011 e.sonson
Mkt640 u3 ip_2011 e.sonsonMkt640 u3 ip_2011 e.sonson
Mkt640 u3 ip_2011 e.sonson
 
Advertising & Sales Management
Advertising & Sales ManagementAdvertising & Sales Management
Advertising & Sales Management
 
Training: Marketing Communication (Premium)
Training: Marketing Communication (Premium)Training: Marketing Communication (Premium)
Training: Marketing Communication (Premium)
 
What do we know about IMC
What do we know about IMCWhat do we know about IMC
What do we know about IMC
 
Imc
ImcImc
Imc
 
Integrated marketing communications program
Integrated marketing communications programIntegrated marketing communications program
Integrated marketing communications program
 
Intergrated marketing communication
Intergrated marketing communicationIntergrated marketing communication
Intergrated marketing communication
 
Intergrated marketing communication
Intergrated marketing communicationIntergrated marketing communication
Intergrated marketing communication
 
A brief introductiontion ingrated marketing communication 12816463776467-php...
A brief introductiontion ingrated marketing communication 12816463776467-php...A brief introductiontion ingrated marketing communication 12816463776467-php...
A brief introductiontion ingrated marketing communication 12816463776467-php...
 
Strategic Management.ppt
Strategic Management.pptStrategic Management.ppt
Strategic Management.ppt
 
What is Integrated Marketing Channels (IMC)Integrated marketing
What is Integrated Marketing Channels (IMC)Integrated marketingWhat is Integrated Marketing Channels (IMC)Integrated marketing
What is Integrated Marketing Channels (IMC)Integrated marketing
 
Mm unit 4point3
Mm unit 4point3Mm unit 4point3
Mm unit 4point3
 
Mm unit 4point3
Mm unit 4point3Mm unit 4point3
Mm unit 4point3
 
India case study on bajaj
India case study on bajajIndia case study on bajaj
India case study on bajaj
 
Communication project management approach for non govermentals by wyc
Communication project management approach for non govermentals by wycCommunication project management approach for non govermentals by wyc
Communication project management approach for non govermentals by wyc
 
How to modernise a public relations agency or communications team
How to modernise a public relations agency or communications teamHow to modernise a public relations agency or communications team
How to modernise a public relations agency or communications team
 
2011-2013 research plan
2011-2013 research plan2011-2013 research plan
2011-2013 research plan
 
Whitepaper newrole
Whitepaper newroleWhitepaper newrole
Whitepaper newrole
 

Último

Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxQ4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxlancelewisportillo
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management systemChristalin Nelson
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Seán Kennedy
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Celine George
 
Dust Of Snow By Robert Frost Class-X English CBSE
Dust Of Snow By Robert Frost Class-X English CBSEDust Of Snow By Robert Frost Class-X English CBSE
Dust Of Snow By Robert Frost Class-X English CBSEaurabinda banchhor
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfTechSoup
 
Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4JOYLYNSAMANIEGO
 
Oppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmOppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmStan Meyer
 
Expanded definition: technical and operational
Expanded definition: technical and operationalExpanded definition: technical and operational
Expanded definition: technical and operationalssuser3e220a
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfPatidar M
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parentsnavabharathschool99
 
Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationCongestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationdeepaannamalai16
 
ClimART Action | eTwinning Project
ClimART Action | eTwinning ProjectClimART Action | eTwinning Project
ClimART Action | eTwinning Projectjordimapav
 
EmpTech Lesson 18 - ICT Project for Website Traffic Statistics and Performanc...
EmpTech Lesson 18 - ICT Project for Website Traffic Statistics and Performanc...EmpTech Lesson 18 - ICT Project for Website Traffic Statistics and Performanc...
EmpTech Lesson 18 - ICT Project for Website Traffic Statistics and Performanc...liera silvan
 
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Celine George
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPCeline George
 
TEACHER REFLECTION FORM (NEW SET........).docx
TEACHER REFLECTION FORM (NEW SET........).docxTEACHER REFLECTION FORM (NEW SET........).docx
TEACHER REFLECTION FORM (NEW SET........).docxruthvilladarez
 

Último (20)

Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxQ4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management system
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17
 
Dust Of Snow By Robert Frost Class-X English CBSE
Dust Of Snow By Robert Frost Class-X English CBSEDust Of Snow By Robert Frost Class-X English CBSE
Dust Of Snow By Robert Frost Class-X English CBSE
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
 
Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4Daily Lesson Plan in Mathematics Quarter 4
Daily Lesson Plan in Mathematics Quarter 4
 
Oppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmOppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and Film
 
Expanded definition: technical and operational
Expanded definition: technical and operationalExpanded definition: technical and operational
Expanded definition: technical and operational
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdf
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parents
 
Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationCongestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentation
 
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptxLEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
LEFT_ON_C'N_ PRELIMS_EL_DORADO_2024.pptx
 
ClimART Action | eTwinning Project
ClimART Action | eTwinning ProjectClimART Action | eTwinning Project
ClimART Action | eTwinning Project
 
Paradigm shift in nursing research by RS MEHTA
Paradigm shift in nursing research by RS MEHTAParadigm shift in nursing research by RS MEHTA
Paradigm shift in nursing research by RS MEHTA
 
EmpTech Lesson 18 - ICT Project for Website Traffic Statistics and Performanc...
EmpTech Lesson 18 - ICT Project for Website Traffic Statistics and Performanc...EmpTech Lesson 18 - ICT Project for Website Traffic Statistics and Performanc...
EmpTech Lesson 18 - ICT Project for Website Traffic Statistics and Performanc...
 
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 3 STEPS Using Odoo 17
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERP
 
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptxFINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
 
TEACHER REFLECTION FORM (NEW SET........).docx
TEACHER REFLECTION FORM (NEW SET........).docxTEACHER REFLECTION FORM (NEW SET........).docx
TEACHER REFLECTION FORM (NEW SET........).docx
 

Pr in the marketing mix

  • 1. PR in the marketing mix Ian mc Keever MPRII/ Reading references Chapter 9 Marketing Communications (BA Case study) / Chapter 12 Marketing Additional web refs: Christopher Roscia ‘The authentic Brand’ Andrew Wernick ‘Promotional culture’
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.