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516-468-3428   www.equitiesag.com
The leading direct
marketing agency
specializing in publicly
traded small-mid cap
companies.
Our equities marketing,
consulting, and creative services
focus to ignite the shareholder
building process.

EAG is the most responsible
media buyer in the equities
marketing industry having 20+
years of experience under
management.
EAG-Marketing: Featured Media Offerings
  Fully Managed Media Campaigns by trusted media industry leaders with extensive experience in planning
  fully integrated, multimedia advertising campaigns. Allocations include a customizable media mix consisting of
  email, digital media, social media, viral video marketing, and mobile marketing.

  Email Marketing overseen by pioneers of this tried and true online means of marketing. In addition to having
  our internal newsletter network we monitor the most effective financial newsletters in the industry to recognize
  the best exposure for your campaign. We know who has the “hot hand” and who has grown cold ensuring we use
  the right list every time.

  Digital Media Campaigns using interactive motion graphic display and targeted contextual ads, EAG is able to
  access our network of financially related website publishers to marry your message with the right investor. Digital
  media advertising has revolutionized equities marketing.

  Social Media Platforms leveraging resources like Facebook, Twitter & Linkedin help to build highly targeted
  communities representing a “plugged in” audience for your company. EAG’s social media solutions amplify the
  response to company press releases, corporate updates and media campaigns and can lead to a responsive
  shareholder base.

  Viral Video and Mobile Marketing are the newest forms of emerging technology in all verticals. We are utilizing
  this novel concept to place your message in front of targeted video content viewers and in the hands of avid
  mobile users. Video and Mobile will grow more than any other medium this decade and we are at the forefront
  of it. The smart phone and easy video uploading created a new source of advertising medium.
  Be first to the race!
Fully Managed Media Campaigns
   EAG is the only dedicated, fully integrated media agency solely focused on generating awareness for public
   companies. EAG utilizes new age push and pull methodologies.

   EAG can function as your full service branding and media planning agency.

   Campaigns can incorporate a hybrid objective of product sales, brand marketing, and/or investor awareness.

   Identify and evaluate all media opportunities available to best suit your main objective. Deploy appropriate
   budgets to selected media outlets.

   EAG believes that driving results for your company is not a single, one-stop destination, but a continuous process,
   where every piece is considered, customized, optimized on an ongoing basis.

   We will assist you with all elements of your media campaign; compelling ad copy, eye catching creative design,
   intelligent media planning, coordinated media mix allocations and flawless implementation.



Budget Cost Analysis                 Media Placement                  Target Marketing                    Execution
Email Marketing & List Brokerage Overview

As the Leading List Broker
in the awareness industry,
EAG averages 7 figures per
month on list rentals.
Our unique positioning as the most active media buyer in the space gives us leverage
when securing email list inventory which enables EAG to offer our clients:

 The best possible vendor mix when developing a media plan.
  An ability to cater to our client’s timing needs and their last minute campaign adjustments.
 The lowest pricing available for a particular list as EAG secures volume discount rates.
  Given EAG’s deep list owner relationships we are typically able to procure an A-list effort.
  List owners have varying degrees of support from their database based on delivery effort.
  EAG’s relationships get our clients the maximum effort from media placements.

We have built our reputation by providing first rate list recommendations that produce a consistent
return on investment!
EAG monitors list performance by
answering 10 specific questions:
1. How did the list originate?

2. How many times was the list recently rented?

3. How many times was there a paid marketing effort and
   how many were unbiased alerts?

4. Which PPS (price per share) range of small cap equities
   perform best on a list?

5. Can the list run without support and backing from other media
   sources and vendors?

6. When does the list perform best during the life cycle of a media campaign?

7. How often does the list reach out to their subscribers during a specific
   media campaign?

8. How well written is the copy? What creative strategies do they use?

9. What days of the week does the list perform best? How does the market affect
   that performance?

10. What list provides the best overall rental results while consistently maintaining and
    growing their subscriber database?
EAG
Digital Media
Services
Overview
Our Pull Approach through digital media engages in-
vestors with a strong call to action from an EAG
produced landing page. Placing your story on the
most financially trafficked web portals provides the
best opportunity for marrying your story with the in-
vestment community.

 Online Contextual Advertising is easily the most
used online resource for advertising. Using (SEM)
search engine marketing, AdSense, and our internal
publisher network EAG is able to target the right inves-
tor using proprietary content.

 Interactive Motion Display Ads serve the great
purpose of engaging investors because the eye is
drawn to motion on a still web page. Motion ads are
short five second flash media ads that PULL investors
to our landing page.
Retargeting Example:
     How we retarget a consumer
                                                                                                                      Equities AG




               Equities AG
                                                                                                                               “TheStreet.com”
                                                                Equities AG
                                                                “TheStreet.com”




EAG incorporates the latest technology to maximize our digital ad buys in order to provide the best R.O.I. for our clients. A 1 x 1 Pixel is placed on the Investor
Landing Page & on the clients’ website. Advertising is defined as “Repetition-Repetition-Repetition” and this strategy enables EAG to deliver “repetition”, at no
additional cost, to those who have expressed an interest in your company by clicking on one of EAG’s eye catching ad units featuring your company.
Digital Media – Analytics and Delivery
                                               Track budget pacing,
                                                Track budget pacing,
                                               impression delivery
                                                impression delivery
                                               pacing ,, and performance
                                                pacing and performance
                                               against goals, both
                                                against goals, both
                                               current and projected
                                                current and projected
                                               (based on last 7 days)
                                                (based on last 7 days)




                                    Transparent tracking of all campaign
                                    Transparent tracking of all campaign
                                    costs against campaign budget
                                    costs against campaign budget
EAG’s Social Media Marketing
Social Media is how many people communicate and stay in touch these days. It let’s them know what’s going on, who’s doing
what, and how they are doing it. Social Media lets people know what’s hot and what’s not. EAG leverages social media to
enable their clients to engage, be engaged, communicate, vent, understand, and grow their own investor & online following.

EAG streamlines our investor targeting approach by utilizing our
Social Media Marketing Interface. Social Media allows EAG the ability to
leverage the social networks of others for the benefit of your brand.

Original content published along with your company’s
branding and links will reach your target audience
through social media products like blogs, videos, PR,
articles and social networking sites. Our skilled
writers, researchers, programmers, online distributors
and SEO experts concentrate their efforts to devise
an effective campaign faster.

Social Media’s Importance
The world is uniting through social media; don’t be left
out of the conversation!
What is Included and what to expect?
 EAG Your Social Media Marketing Consultants
 Branding on various Social Media Networks

 Syndication with existing Website & All Corporate Documents and Com-
 munications

 Integrate Current Network into Social Media
 Platforms

 Media Integration – Pictures, Videos, Presenta-
 tions, Audio

 Manage Content, encourage engagement.

 Engage Multiple Audiences

 EAG: News Correspondents
 Unbiased 3rd Party recommendation is the
 strongest form of marketing available in the
 world. 78% of consumers trust peer recom-
 mendations.

 They will “Re-Tweet” and “Like” relevant information
 posted on Twitter & Facebook

 Provide Public Debate and Awareness. Stimulate
 Conversations.

 Social media will generate more back-links and improve the search engine rankings
 your site.

 Online social media / social networking footprint is consistently maintained for people to
 find you.
Viral Video and Mobile Marketing
 Technology is ever evolving. In order to stay ahead of the curve we need to evolve with it. Video and
 Mobile Marketing are the MOST rapidly expanding forms of media today. Stop thinking about what
 worked yesterday and focus on what will work tomorrow!

 EAG creates unique video advertisements and spreads it through our video and mobile publisher
 network. It is the quickest and most engaging form of media to attract interest from potential
 investors.

 Delivery and Distribution:
 -Pre Roll, In Slate, Expandable, and Mobile
Video and Mobile Benefits
Massive Inventory- Access to 1 out of every 4 online video ads. Access to +200 million
monthly mobile video pre-roll impressions through a trusted channel partner.

Content and Audience Targeting- EAG has access to over 3,000+ publisher sites within
our network. We will make sure they are safe and aligned with your brand.

Mobile Targeting- We are able to target mobile phones by app category downloads
and by device.

Optimization- EAG analyzes thousands of variables in real time to optimize brand
metrics, engagement, and price.

Analytics- Real time reporting provides visibility into campaign performance and
opportunity for continuous optimization throughout all publishers.
Consultative
Services
We strive to build long-term relationships with our clients
through a methodology that includes assessing each
client’s objectives and customizing a personal strategy,
and executing with efficiency.

Reputation Management: It takes years to build and
minutes to be destroyed. Your reputation is everything
and it must be protected and maintained in a positive
light. Using the latest search engine algorithm practices
we are able to inject new fresh content on the web
regarding the company and management and literally
push down misleading or negative search results to
interior search pages.

In Bound : EAG can provide an inbound call center for
interested investor leads produced from our media
efforts. Additionally, EAG can collect investor information
and send out media kits on behalf of the client.

Out Bound : EAG through a trusted channel
partner can provide an out bound call center to high risk
high reward investors seeking investor kits on potential
investment opportunities.
EAG Creative Services: Your identity is your first impression

             Website Design and Development- Using an house team we
             evaluate your current site and breakdown what would
             increase sales AND investor interest.

             SEO Landing Pages- One page websites that are Search
             Engine Optimized and designed to directly appeal to a retail
             investor’s eye. The copy indicates an explicit call to action to
             the investor and often initiates that action.

             Corporate Branding / Rebranding/ Collateral- Everything
             from sales decks and investor media kits to business cards.

             Creative Content- Taking your brand, objectives, and
             company message into account we create eye popping
             banner ads, compelling copy, landing pages, and direct mail.
Transparency is the key to reaching your objectives with Equities Awareness Group.
We can accommodate any marketing programs with clear insight to your ultimate
goals.

Equities AG's tailored approach takes your objectives and puts forth a plan
to over deliver.




 Client Objectives                   Our Plan                 Realized Delivery

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Equities Awareness Group Services Deck

  • 1. 516-468-3428 www.equitiesag.com
  • 2. The leading direct marketing agency specializing in publicly traded small-mid cap companies. Our equities marketing, consulting, and creative services focus to ignite the shareholder building process. EAG is the most responsible media buyer in the equities marketing industry having 20+ years of experience under management.
  • 3. EAG-Marketing: Featured Media Offerings Fully Managed Media Campaigns by trusted media industry leaders with extensive experience in planning fully integrated, multimedia advertising campaigns. Allocations include a customizable media mix consisting of email, digital media, social media, viral video marketing, and mobile marketing. Email Marketing overseen by pioneers of this tried and true online means of marketing. In addition to having our internal newsletter network we monitor the most effective financial newsletters in the industry to recognize the best exposure for your campaign. We know who has the “hot hand” and who has grown cold ensuring we use the right list every time. Digital Media Campaigns using interactive motion graphic display and targeted contextual ads, EAG is able to access our network of financially related website publishers to marry your message with the right investor. Digital media advertising has revolutionized equities marketing. Social Media Platforms leveraging resources like Facebook, Twitter & Linkedin help to build highly targeted communities representing a “plugged in” audience for your company. EAG’s social media solutions amplify the response to company press releases, corporate updates and media campaigns and can lead to a responsive shareholder base. Viral Video and Mobile Marketing are the newest forms of emerging technology in all verticals. We are utilizing this novel concept to place your message in front of targeted video content viewers and in the hands of avid mobile users. Video and Mobile will grow more than any other medium this decade and we are at the forefront of it. The smart phone and easy video uploading created a new source of advertising medium. Be first to the race!
  • 4. Fully Managed Media Campaigns EAG is the only dedicated, fully integrated media agency solely focused on generating awareness for public companies. EAG utilizes new age push and pull methodologies. EAG can function as your full service branding and media planning agency. Campaigns can incorporate a hybrid objective of product sales, brand marketing, and/or investor awareness. Identify and evaluate all media opportunities available to best suit your main objective. Deploy appropriate budgets to selected media outlets. EAG believes that driving results for your company is not a single, one-stop destination, but a continuous process, where every piece is considered, customized, optimized on an ongoing basis. We will assist you with all elements of your media campaign; compelling ad copy, eye catching creative design, intelligent media planning, coordinated media mix allocations and flawless implementation. Budget Cost Analysis Media Placement Target Marketing Execution
  • 5. Email Marketing & List Brokerage Overview As the Leading List Broker in the awareness industry, EAG averages 7 figures per month on list rentals. Our unique positioning as the most active media buyer in the space gives us leverage when securing email list inventory which enables EAG to offer our clients: The best possible vendor mix when developing a media plan. An ability to cater to our client’s timing needs and their last minute campaign adjustments. The lowest pricing available for a particular list as EAG secures volume discount rates. Given EAG’s deep list owner relationships we are typically able to procure an A-list effort. List owners have varying degrees of support from their database based on delivery effort. EAG’s relationships get our clients the maximum effort from media placements. We have built our reputation by providing first rate list recommendations that produce a consistent return on investment!
  • 6. EAG monitors list performance by answering 10 specific questions: 1. How did the list originate? 2. How many times was the list recently rented? 3. How many times was there a paid marketing effort and how many were unbiased alerts? 4. Which PPS (price per share) range of small cap equities perform best on a list? 5. Can the list run without support and backing from other media sources and vendors? 6. When does the list perform best during the life cycle of a media campaign? 7. How often does the list reach out to their subscribers during a specific media campaign? 8. How well written is the copy? What creative strategies do they use? 9. What days of the week does the list perform best? How does the market affect that performance? 10. What list provides the best overall rental results while consistently maintaining and growing their subscriber database?
  • 7. EAG Digital Media Services Overview Our Pull Approach through digital media engages in- vestors with a strong call to action from an EAG produced landing page. Placing your story on the most financially trafficked web portals provides the best opportunity for marrying your story with the in- vestment community. Online Contextual Advertising is easily the most used online resource for advertising. Using (SEM) search engine marketing, AdSense, and our internal publisher network EAG is able to target the right inves- tor using proprietary content. Interactive Motion Display Ads serve the great purpose of engaging investors because the eye is drawn to motion on a still web page. Motion ads are short five second flash media ads that PULL investors to our landing page.
  • 8.
  • 9. Retargeting Example: How we retarget a consumer Equities AG Equities AG “TheStreet.com” Equities AG “TheStreet.com” EAG incorporates the latest technology to maximize our digital ad buys in order to provide the best R.O.I. for our clients. A 1 x 1 Pixel is placed on the Investor Landing Page & on the clients’ website. Advertising is defined as “Repetition-Repetition-Repetition” and this strategy enables EAG to deliver “repetition”, at no additional cost, to those who have expressed an interest in your company by clicking on one of EAG’s eye catching ad units featuring your company.
  • 10. Digital Media – Analytics and Delivery Track budget pacing, Track budget pacing, impression delivery impression delivery pacing ,, and performance pacing and performance against goals, both against goals, both current and projected current and projected (based on last 7 days) (based on last 7 days) Transparent tracking of all campaign Transparent tracking of all campaign costs against campaign budget costs against campaign budget
  • 11. EAG’s Social Media Marketing Social Media is how many people communicate and stay in touch these days. It let’s them know what’s going on, who’s doing what, and how they are doing it. Social Media lets people know what’s hot and what’s not. EAG leverages social media to enable their clients to engage, be engaged, communicate, vent, understand, and grow their own investor & online following. EAG streamlines our investor targeting approach by utilizing our Social Media Marketing Interface. Social Media allows EAG the ability to leverage the social networks of others for the benefit of your brand. Original content published along with your company’s branding and links will reach your target audience through social media products like blogs, videos, PR, articles and social networking sites. Our skilled writers, researchers, programmers, online distributors and SEO experts concentrate their efforts to devise an effective campaign faster. Social Media’s Importance The world is uniting through social media; don’t be left out of the conversation!
  • 12. What is Included and what to expect? EAG Your Social Media Marketing Consultants Branding on various Social Media Networks Syndication with existing Website & All Corporate Documents and Com- munications Integrate Current Network into Social Media Platforms Media Integration – Pictures, Videos, Presenta- tions, Audio Manage Content, encourage engagement. Engage Multiple Audiences EAG: News Correspondents Unbiased 3rd Party recommendation is the strongest form of marketing available in the world. 78% of consumers trust peer recom- mendations. They will “Re-Tweet” and “Like” relevant information posted on Twitter & Facebook Provide Public Debate and Awareness. Stimulate Conversations. Social media will generate more back-links and improve the search engine rankings your site. Online social media / social networking footprint is consistently maintained for people to find you.
  • 13. Viral Video and Mobile Marketing Technology is ever evolving. In order to stay ahead of the curve we need to evolve with it. Video and Mobile Marketing are the MOST rapidly expanding forms of media today. Stop thinking about what worked yesterday and focus on what will work tomorrow! EAG creates unique video advertisements and spreads it through our video and mobile publisher network. It is the quickest and most engaging form of media to attract interest from potential investors. Delivery and Distribution: -Pre Roll, In Slate, Expandable, and Mobile
  • 14. Video and Mobile Benefits Massive Inventory- Access to 1 out of every 4 online video ads. Access to +200 million monthly mobile video pre-roll impressions through a trusted channel partner. Content and Audience Targeting- EAG has access to over 3,000+ publisher sites within our network. We will make sure they are safe and aligned with your brand. Mobile Targeting- We are able to target mobile phones by app category downloads and by device. Optimization- EAG analyzes thousands of variables in real time to optimize brand metrics, engagement, and price. Analytics- Real time reporting provides visibility into campaign performance and opportunity for continuous optimization throughout all publishers.
  • 15. Consultative Services We strive to build long-term relationships with our clients through a methodology that includes assessing each client’s objectives and customizing a personal strategy, and executing with efficiency. Reputation Management: It takes years to build and minutes to be destroyed. Your reputation is everything and it must be protected and maintained in a positive light. Using the latest search engine algorithm practices we are able to inject new fresh content on the web regarding the company and management and literally push down misleading or negative search results to interior search pages. In Bound : EAG can provide an inbound call center for interested investor leads produced from our media efforts. Additionally, EAG can collect investor information and send out media kits on behalf of the client. Out Bound : EAG through a trusted channel partner can provide an out bound call center to high risk high reward investors seeking investor kits on potential investment opportunities.
  • 16. EAG Creative Services: Your identity is your first impression Website Design and Development- Using an house team we evaluate your current site and breakdown what would increase sales AND investor interest. SEO Landing Pages- One page websites that are Search Engine Optimized and designed to directly appeal to a retail investor’s eye. The copy indicates an explicit call to action to the investor and often initiates that action. Corporate Branding / Rebranding/ Collateral- Everything from sales decks and investor media kits to business cards. Creative Content- Taking your brand, objectives, and company message into account we create eye popping banner ads, compelling copy, landing pages, and direct mail.
  • 17. Transparency is the key to reaching your objectives with Equities Awareness Group. We can accommodate any marketing programs with clear insight to your ultimate goals. Equities AG's tailored approach takes your objectives and puts forth a plan to over deliver. Client Objectives Our Plan Realized Delivery