Presentation made to 2009 ASAP Global Alliance Summit in Fort Lauderdale. Describes a joint venture of 5 metalworking competitors to seek new markets and business. Explores elements of innovation in business model in manufacturing. For PPT contact directly.

1. Standing Out in the Crowd
Associated Manufacturing Marketing Group - Mike Bowes – February 12, 2009

2. .........our commute

3. building our vision

5. who?

6. The Associated Manufacturing Team
Sunny
Corner
Enterprises
Hachey Johnson
Construction Enterprises
- Fabrication
All-Tech A Landry
Mechanical & Fabrication
Hydraulic

7. our work

8. why AMMG?
• Growth is external
• Culture of
– sharing & collaboration
– self-direction & resiliency
– kaizen - Be the Best

9. STRENGTHS
Resiliency
Adaptability
Forward Thinking
Culture of Entrepreneurship
Motivated, experienced Workforce
?Favourable Investment Climate?
Government support

10. what crisis?

11. it is what it is!

12. ...but not the ‘same old’

13. The definition of insanity is doing the same thing over and
over again and expecting different results each time
Albert Einstein

14. tomorrow will not be like yesterday

15. 5 competitors
working together to
Conquer Critical Challenges

16. [Osterwalder (2004) The Business Model Ontology]
INFRASTRUCTURE OFFER CUSTOMER
Supplier / PARTNER CUSTOMER
NETWORK RELATIONSHIP
CORE
VALUE TARGET
CAPABILITIES
PROPOSITION CUSTOMER
AMMG
VALUE DISTRIBUTION
CONFIGURATION CHANNEL
COST REVENUE
FINANCE
STRUCTURE STREAMS
Business model
•describes the value an organization offers to various customers
•portrays the capabilities
•identifies partners required for creating, marketing, and
• delivering this value and relationship capital
with the goal of generating profitable and sustainable revenue
streams

17. our approach.....

19. Collaboration
is the tool
that
drives
change

20. My Company
Your Company
Their Company

21. clustering

22. AMMG Strategic Partnership
BROADER SERVICE OFFERING
STRATEGIC ASSETS
Dedicated business development agency
Shared Services
Partnership offers significant
Better Business Process Management
Wider
savings to our customers
Customer Capabilities
Experience
Supplier Development
Faster time to market Long-term
partnership offering
a new export-based
service model
EXPERIENCE & QUALITY GLOBAL DELIVERY
Proven Ready to
Experience Export
Access to port, rail and road
Build on track record & experience
Proximity to Eastern US and Atlantic
ISO 9000:2000, CWB, ASME stamps, Lean
Export experience
Supported by full range of services

23. Benefits of working as strategic partners
Offering a holistic view across sectors and creating a shared learning approach
COST RISK
•Reduction in existing cost through • Develop delivery and transition
sharing process
Consolidate
• Automation of processes • Governance support
Improve
into Processes & Mentoring
Teams Long-term
partnership offering
a new export-based
service model
QUALITY
FLEXIBILITY
Cross Train Stabilize
Resources Systems •Standardized processes
•Quick ramp up / ramp down
• High quality resources
• Modularised support
Continuous cycle of process improvement, system stabilisation, cross training & consolidation of
support teams to drive our progress

24. opportunity driven
capability driven

25. it starts with the
target customer

26. match customer needs
Shared
Culture
4 S’s
Stability Scope
give
comfort
Supply

27. how are we different?

28. Only the paranoid survive
Andy Grove

29. Definition
Paranoia is an unfounded or exaggerated
distrust of others, sometimes reaching
delusional proportions. Paranoid
individuals constantly suspect the motives
of those around them, and believe that
certain individuals, or people in general,
are quot;out to get them.quot;

30. we’re not paranoid but........

31. What Competitive Advantage?
it rarely exists

32. ......when it does, it’s short-lived

33. innovation keys

34. competitive
intelligence

35. collaborative
culture

36. communicate, communicate

37. continuous improvement

38. always setting the bar higher

40. allow us to focus on the
requirements of
21st century economics
These Keys to Innovation

41. focus
20th Century Business 21st Century Economy
• Processes • Business Model
• Products • Strategic Networking
• Services • Management
Adaptability
innovation & leadership

42. Examine each part of our Business Model
How does AMMG reach our customers?
OFFER CUSTOMER
Networking
Trade Shows,
Full service Major Project
Missions
strategic partner Owners
(competitive Intelligence)
One-on-one visits
Solutions not E-Marketing
OEMs
Products Networking

43. strategic networking

44. anticipate
anticipation allows adaptation

45. anticipate the Future
manufacturing economy will return

46. ready to play

48. the way ahead is not always clear……

49. understanding how we ARE different

50. trust

51. entrepreneurs
foster
support
celebrate Entrepreneurship

52. VALUES......

53. ....... Inclusivity
....... Possibility
....... Opportunity
....... Capability
....... Sustainability
....... Responsibility

54. and eventually....

55. A High Performance Team
Associated Manufacturing

56. That Stands Out FROM the Crowd
Associated Manufacturing Marketing Group - Mike Bowes – August 1, 2008

57. More on
Business Model
Slideshare – AMMG or mbowes

59. Questions…..

60. Credits....
God Bless

61. and....

62. Contact information
Mike Bowes
Associated Manufacturing
www.ammg.ca or
www.associatedmanufacturing.ca
mbowes@ammg.ca
Coach.bowes@gmail.com
506-625-5265