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Semelhante a Sturgeon Bay Visitor Center Search Engine Presentation
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Sturgeon Bay Visitor Center Search Engine Presentation
- 1. Search Engine Optimization Overview Project Outline and Deliverables
- 2. SEO Project Goals Improved Search Performance and Relevancy Critical Keyword Research and Discovery Website Improvements and Best Practices
- 3. SEO Expected Results Improved Search Performance in long-tail searches More prominent positioning in critical Door County search Vastly improved performance in search engine indexing
- 4. SEO Audit & Plan Process Assessment of existing site Review of keyword terms and phrases Deliver plan report and audit Signalfire implements
- 5. Key Site Improvements Additions to metatag header portion of site pages Modification of CMS to include dynamic fields relevant to SEO Implementation of dynamic XML sitemapping for Google Modification to robots.txt and HT Access File
- 6. Keyword Results Long-tail Search Strings Door County Music Festivals, Door County Hotels and Resorts, Door County Events and Festivals, Door County Fishing, Door County Tourism Information Content Search Strings Vacation Rentals, Music Festivals, Wisconsin Resorts, Sturgeon Bay Hotels Key Term Search Strings Hotels, Festivals, Events, Tourism, Door County
- 7. Implemented Site Improvements Modified robots.txt file for better inclusion of critical pages Short- and Long-tail search results Implement improved keyword strings, page descriptions, and page titles Setup Google Webmaster Tools for tracking of site indexing, URLs Continuing to tweak HTAccess file
- 8. Recommendations Not Implemented Keyword tags in navigation Dynamic elements of navigation would not be updated during expansion of site. Additionally, any changes to site map, naming, etc. would not be recommended. Keyword density up to 5% – 8% Rewriting key body content for greater keyword density significantly changed meaning of landing pages.
- 9. Ongoing Maintenance Continue refining HTAccess and Robots.txt files Continue implementing keywords and descriptions on new and existing pages Monitoring of keyword performance and site indexing via GoogleWebmaster Tools
- 10. SignalfireProductions.com Twitter.com/_Signalfire_ Facebook.com/CampSignalfire 1624 Hobbs Dr. | PO Box 491 Delavan, WI 53115 262.725.4500
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