Building a Village for Content Strategy
Tired? Frustrated? Intimidated by content? Welcome, friend. You’re in the right place. Your content takes a village, and the evolution of modern content strategy comes with just that: an unmistakable, inescapable culture of community. We share, collaborate, and socialize our work. That’s a practice you can bring home to address the people, process, and politics unique to your own corporate culture. At the same time, those topics are key to infusing content marketing efforts with the laser focus of content strategy. Addressing your content as a business asset? Content strategy makes it happen. We’ll discuss how you can harness the power of community to make your content marketing efforts more focused and successful than ever before. Presented at the Digital Content Strategies Conference 2013, San Diego; #DCSC13 March 13, 2013.
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Building a Village for Content Strategy
- 1. #DCSC13 | @mbloomstein 1 © 2013© 2012 A VILLAGE OF P’s AND C’s Margot Bloomstein Digital Content Strategies Conference 031313 @mbloomstein #DCSC13
- 2. #DCSC13 | @mbloomstein 2 © 2013
- 3. #DCSC13 | @mbloomstein 3 © 2013
- 4. #DCSC13 | @mbloomstein 4 © 2013This is community.
- 5. #DCSC13 | @mbloomstein 5 © 2013 What is content strategy? Planning for the creation, aggregation, delivery, and governance of useful, usable, and appropriate content in an experience.
- 6. This takes a village… to mind the P’s and C’s.
- 7. Political
- 10. #DCSC13 | @mbloomstein 10 © 2013 Sustainable content is content you can create—and maintain—without going broke, without lowering quality in ways that make the content suck, and without working employees into nervous breakdowns. Erin Kissane, The Elements of Content Strategy
- 11. Collaboration
- 14. #DCSC13 | @mbloomstein 14 © 2013 Web 1.0 brochureware blah blah blah.
- 15. #DCSC13 | @mbloomstein 15 © 2013 Web 2.0 = conversation. Conversation demands strategy.
- 17. #DCSC13 | @mbloomstein 17 © 2013
- 18. #DCSC13 | @mbloomstein 18 © 2013
- 19. #DCSC13 | @mbloomstein 19 © 2013 Thank you! Margot Bloomstein @mbloomstein margot@appropriateinc.com slideshare.net/mbloomstein http://amzn.to/CSatWork All other images © Margot Bloomstein unless otherwise noted.