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Windows to
ENTREPRENEURSHIP
Teaching Guide
THE MAKING OF THE BOOK

Prepared by :
Maria Luisa B. Gatchalian
Project Manager | Researcher
Member, SERDEF Research & Information Committee
Faculty, Entrepreneurship Department, Miriam College
Immediate Past President, Entrepreneurship Educators Association of the
Philippines

PART 1 The Book Project – dedicated to
Entrepreneurship Educators and those who wish to
make a change
why
?

this book
Windows to
ENTREPRENEURSHIP
Teaching Guide …is a timely response to the
1. Growing recognition of entrepreneurship as one important
thrust to achieve national socio-economic development goals;
2. Timely and essential for educators to grow and build teaching
competencies; in a
3. Changing educational and career landscape; and in an
increasingly
Windows to
ENTREPRENEURSHIP
Teaching Guide …is
1. Researched-based action development book writing project; with
2. Years of documentation; from National and regional
conferences; roundtable discussions;

3. Consultative meetings, panel discussions & forums which started
in 2007
Windows to
ENTREPRENEURSHIP
Teaching Guide…the first of its kind to address
the
1. Numerous calls for resource materials for educators ; that
Bridges the learning needs and gaps; with
2. Teaching methods and models that WORK!
3. Contextualized in the Philippine setting and environment.
Windows to
ENTREPRENEURSHIP
Teaching Guide …takes the entrepreneurship
educator at the center stage who is…
1. Competent, learner-centered ;and a transformation agent ; with
an acquired
2. Entrepreneurial mindset, values and culture; empowered with

3. Professional teaching competencies THAT are personal and
human
Windows to
ENTREPRENEURSHIP
Teaching Guide …is a tool for teacher-led
course who is
1. Generally not an entrepreneur but teaching others to become
one;
2. Engages & facilitates; Unleashes and draws out the

entrepreneurial spirit; and
3. Mentors ; or treats students as co-entrepreneur
Windows to
ENTREPRENEURSHIP
Teaching Guide …is a tool for teacher-led
course using methods like
1. Project & outcomes-based learning; Experiential and hands-on;
2. Differentiated teaching & learning;
3. In a Figure-it-out situation in the midst of practical realities’;

treated as
4. Running Case in an integrated and progressive course
Windows to
ENTREPRENEURSHIP
Teaching Guide …is a guide by itself that allows
to
1. Open to new and fresh possibilities;
2. Infuse personal imprints to address existing needs; for a
3. More meaningful teaching & learning engagements; for the

benefit learners
Windows to
ENTREPRENEURSHIP
Teaching Guide …is composed of
ENEDA MEMBERS AS CONTRBUTORS IN COLLABORATION
WITH
DEVELOPMENT EXPERTS IN ENTREPRENEURSHIP !
Windows to
ENTREPRENEURSHIP
Teaching Guide … is a SERDEF initiative in
1. Support to the development of entrepreneurship educators in
general and ENEDA in particular; which
2. Enjoined selected entrepreneurship educators and development

experts as contributors; as well as
3. Respected and progressive entrepreneurs, students, volunteers,
ENEDA members, colleagues and friends as

4. Critics & reviewers
SEEDEF supports ENEDA!
Follow these links!
http://www.gmanetwork.com/news/story/331788/cbb/serdef-launches-first-of-its-kindentrepreneurship-teaching-guide
http://www.thepoc.net/features/pera-isipan/mind-your-own-business/19527-entreprteaching-guide-seeks-to-make-teachers-more-enterprising
https://www.facebook.com/windows2entrep
‘Windows to Entrepreneurship: A Teaching Guide’ to be launched Oct. 18
http://www.serdef.org/archives/2854
Windows to Entrepreneurship teaching guide reviewed during launch
http://www.serdef.org/archives/2868
Entrepreneurship teaching guide reviewed at Delphi forum
http://www.serdef.org/archives/1255
SERDEF recommits to entrepreneurship education at ENEDA forum
http://www.serdef.org/archives/333
Windows to
ENTREPRENEURSHIP
Teaching Guide …what it contains and offers
• A Structure for Learning
• Concepts and Insights for the Educator
• A Sourcebook of Ideas for activity-based learning

• Cases in the Philippine setting
• Learnings and Best Practices culled from years of class experience
• Relevant links to entrepreneurship treasures in the Internet
Windows to
ENTREPRENEURSHIP
Teaching Guide …is presented in
PART I
• 4 Modules in topic outlines, activities, exercises, reading materials
and links ;
• Designed in a series of progression as one builds up an idea into
venture implementation
PART II
• Is a series of articles on entrepreneurship development and related
concepts, theories on human development; teaching and learning
; educational psychology; teaching methods and techniques ; and
evaluation and assessment (Dr. Paz H. Diaz, Overview, page 4)
Windows to
ENTREPRENEURSHIP
Teaching Guide …and its contents
MODULE I – ENTREPRENEURSHIP
TOPIC 1:
ROLE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT
TOPIC 2:
ETHICS IN ENTREPRENEURSHIP
MODULE II – THE ENTREPRENEUR
TOPIC 3:
ROLE OF ENTREPRENEURS IN THE PHILIPPINES
TOPIC 4:
CHARACTERISTICS AND COMPETENCIES OF THE ENTREPRENEUR
TOPIC 5:
RISKS AND REWARDS OF THE ENTREPRENEUR
MODULE III – ENTERPRISE PLANNING
TOPIC 6:
OPPORTUNITY IDENTIFICATION
TOPIC 7:
MARKETING ASPECT
TOPIC 8:
OPERATIONS ASPECT
TOPIC 9:
ORGANIZATION AND MANAGEMENT ASPECT
TOPIC 10:
FINANCE ASPECT
TOPIC 11:
PRESENTATION ESSENTIALS
MODULE IV – ENTERPRISE IMPLEMENTATION: SETTING UP; INTEGRATION AND EVALUATION;
BUSINESS LIQUIDATION AND CESSATION
TOPIC 12:
SETTING UP, LAUNCHING, AND OPERATING AN ENTERPRISE
TOPIC 13:
INTEGRATION AND ASSESSMENT
TOPIC 14:
BUSINESS CONTINUATION OR CESSATION
PART II: CONCEPTS AND THEORIES FOR ENTREPRENEURSHIP EDUCATORS
The Foundations of Human Development
Entrepreneurship Education: Response to Pillars 2 and 3 of Human Development
Enterprise Sustainability
The Tertiary Level Student in the Entrepreneurship Course
The Educator’s Role in the Teaching and Learning Process
Education Helps Students Become Who They Want to Be
Tools the Entrepreneurship Educator Can Use
How Do We Know That They Have Learned?
Windows to
ENTREPRENEURSHIP
Teaching Guide
ORDER THE BOOK NOW FOR YOUR ENTREPRENEURSHIP AND
BUSINESS EDUCATORS!
Ms. Levy Sarmiento: levysarmiento@gmail.com
Telephone: (63 2) 355 5348; Telefax: (63 2) 355 5529;
e-mail: serdef1976@serdef.org;
website: http://www.serdef.org
:
Like us on: facebook.com/windows2entrep

Small Enterprises Research and Development Foundation

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1. WETG for entrepreneurship educators who wish to make a change

  • 1. Windows to ENTREPRENEURSHIP Teaching Guide THE MAKING OF THE BOOK Prepared by : Maria Luisa B. Gatchalian Project Manager | Researcher Member, SERDEF Research & Information Committee Faculty, Entrepreneurship Department, Miriam College Immediate Past President, Entrepreneurship Educators Association of the Philippines PART 1 The Book Project – dedicated to Entrepreneurship Educators and those who wish to make a change
  • 3. Windows to ENTREPRENEURSHIP Teaching Guide …is a timely response to the 1. Growing recognition of entrepreneurship as one important thrust to achieve national socio-economic development goals; 2. Timely and essential for educators to grow and build teaching competencies; in a 3. Changing educational and career landscape; and in an increasingly
  • 4. Windows to ENTREPRENEURSHIP Teaching Guide …is 1. Researched-based action development book writing project; with 2. Years of documentation; from National and regional conferences; roundtable discussions; 3. Consultative meetings, panel discussions & forums which started in 2007
  • 5. Windows to ENTREPRENEURSHIP Teaching Guide…the first of its kind to address the 1. Numerous calls for resource materials for educators ; that Bridges the learning needs and gaps; with 2. Teaching methods and models that WORK! 3. Contextualized in the Philippine setting and environment.
  • 6. Windows to ENTREPRENEURSHIP Teaching Guide …takes the entrepreneurship educator at the center stage who is… 1. Competent, learner-centered ;and a transformation agent ; with an acquired 2. Entrepreneurial mindset, values and culture; empowered with 3. Professional teaching competencies THAT are personal and human
  • 7. Windows to ENTREPRENEURSHIP Teaching Guide …is a tool for teacher-led course who is 1. Generally not an entrepreneur but teaching others to become one; 2. Engages & facilitates; Unleashes and draws out the entrepreneurial spirit; and 3. Mentors ; or treats students as co-entrepreneur
  • 8. Windows to ENTREPRENEURSHIP Teaching Guide …is a tool for teacher-led course using methods like 1. Project & outcomes-based learning; Experiential and hands-on; 2. Differentiated teaching & learning; 3. In a Figure-it-out situation in the midst of practical realities’; treated as 4. Running Case in an integrated and progressive course
  • 9. Windows to ENTREPRENEURSHIP Teaching Guide …is a guide by itself that allows to 1. Open to new and fresh possibilities; 2. Infuse personal imprints to address existing needs; for a 3. More meaningful teaching & learning engagements; for the benefit learners
  • 10. Windows to ENTREPRENEURSHIP Teaching Guide …is composed of ENEDA MEMBERS AS CONTRBUTORS IN COLLABORATION WITH DEVELOPMENT EXPERTS IN ENTREPRENEURSHIP !
  • 11. Windows to ENTREPRENEURSHIP Teaching Guide … is a SERDEF initiative in 1. Support to the development of entrepreneurship educators in general and ENEDA in particular; which 2. Enjoined selected entrepreneurship educators and development experts as contributors; as well as 3. Respected and progressive entrepreneurs, students, volunteers, ENEDA members, colleagues and friends as 4. Critics & reviewers
  • 12. SEEDEF supports ENEDA! Follow these links! http://www.gmanetwork.com/news/story/331788/cbb/serdef-launches-first-of-its-kindentrepreneurship-teaching-guide http://www.thepoc.net/features/pera-isipan/mind-your-own-business/19527-entreprteaching-guide-seeks-to-make-teachers-more-enterprising https://www.facebook.com/windows2entrep ‘Windows to Entrepreneurship: A Teaching Guide’ to be launched Oct. 18 http://www.serdef.org/archives/2854 Windows to Entrepreneurship teaching guide reviewed during launch http://www.serdef.org/archives/2868 Entrepreneurship teaching guide reviewed at Delphi forum http://www.serdef.org/archives/1255 SERDEF recommits to entrepreneurship education at ENEDA forum http://www.serdef.org/archives/333
  • 13. Windows to ENTREPRENEURSHIP Teaching Guide …what it contains and offers • A Structure for Learning • Concepts and Insights for the Educator • A Sourcebook of Ideas for activity-based learning • Cases in the Philippine setting • Learnings and Best Practices culled from years of class experience • Relevant links to entrepreneurship treasures in the Internet
  • 14. Windows to ENTREPRENEURSHIP Teaching Guide …is presented in PART I • 4 Modules in topic outlines, activities, exercises, reading materials and links ; • Designed in a series of progression as one builds up an idea into venture implementation PART II • Is a series of articles on entrepreneurship development and related concepts, theories on human development; teaching and learning ; educational psychology; teaching methods and techniques ; and evaluation and assessment (Dr. Paz H. Diaz, Overview, page 4)
  • 15. Windows to ENTREPRENEURSHIP Teaching Guide …and its contents MODULE I – ENTREPRENEURSHIP TOPIC 1: ROLE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT TOPIC 2: ETHICS IN ENTREPRENEURSHIP MODULE II – THE ENTREPRENEUR TOPIC 3: ROLE OF ENTREPRENEURS IN THE PHILIPPINES TOPIC 4: CHARACTERISTICS AND COMPETENCIES OF THE ENTREPRENEUR TOPIC 5: RISKS AND REWARDS OF THE ENTREPRENEUR MODULE III – ENTERPRISE PLANNING TOPIC 6: OPPORTUNITY IDENTIFICATION TOPIC 7: MARKETING ASPECT TOPIC 8: OPERATIONS ASPECT TOPIC 9: ORGANIZATION AND MANAGEMENT ASPECT TOPIC 10: FINANCE ASPECT TOPIC 11: PRESENTATION ESSENTIALS MODULE IV – ENTERPRISE IMPLEMENTATION: SETTING UP; INTEGRATION AND EVALUATION; BUSINESS LIQUIDATION AND CESSATION TOPIC 12: SETTING UP, LAUNCHING, AND OPERATING AN ENTERPRISE TOPIC 13: INTEGRATION AND ASSESSMENT TOPIC 14: BUSINESS CONTINUATION OR CESSATION PART II: CONCEPTS AND THEORIES FOR ENTREPRENEURSHIP EDUCATORS The Foundations of Human Development Entrepreneurship Education: Response to Pillars 2 and 3 of Human Development Enterprise Sustainability The Tertiary Level Student in the Entrepreneurship Course The Educator’s Role in the Teaching and Learning Process Education Helps Students Become Who They Want to Be Tools the Entrepreneurship Educator Can Use How Do We Know That They Have Learned?
  • 16. Windows to ENTREPRENEURSHIP Teaching Guide ORDER THE BOOK NOW FOR YOUR ENTREPRENEURSHIP AND BUSINESS EDUCATORS! Ms. Levy Sarmiento: levysarmiento@gmail.com Telephone: (63 2) 355 5348; Telefax: (63 2) 355 5529; e-mail: serdef1976@serdef.org; website: http://www.serdef.org : Like us on: facebook.com/windows2entrep Small Enterprises Research and Development Foundation