SlideShare uma empresa Scribd logo

Fishing Where Buyers Swim

•Transferir como PPT, PDF•
•
The Bridge Group, Inc.
The Bridge Group, Inc.

Trish Bertuzzi shares recommendations around Social Networking for B2B companies.

NegóciosEsportesNotícias e política
1 de 14
Fishing Where Your Buyers Swim Trish Bertuzzi The Bridge Group, Inc. http://blog.bridgegroupinc.com
The Problem: It’s a Big Pond
Possible Approach #1 ,[object Object],Source: www.forrester.com/Groundswell/profile_tool.html
[object Object],[object Object],Possible Approach #2
[object Object],[object Object],Possible Approach #3
[object Object],[object Object],[object Object],[object Object],Possible Approach #4
[object Object],Step 1: Know Thy Buyer Personas
Jennifer Occupation: Dir. Marketing Industry: $10M - Technology; Software Reports to: VP Marketing Years experience: 10+ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Step 2: Go Find the Jennifer’s
Jennifer’s Social Networking Usage LinkedIn Groups Jennifer 92% 80% 70% 15% Scott (comparison 1) 50% 25% 20% 0% Tom (comparison 2) 30% 5% 10% 0%
[object Object],[object Object],Step 3: Find the Conversation
Jennifer’s Groups on MarketingProfs Inside Sales Experts eMarketing Association Network Online Lead Generation Innovative Marketing, PR, Sales…
Build relevant Jennifer ’s Find your real Jennifer ’s online Join the conversation What I’m Asking You To Do?
Thank You! Trish Bertuzzi President Twitter: @bridgegroupinc Learn more about The Bridge Group: http://www.bridgegroupinc.com http://blog.bridgegroupinc.com

Recomendados

Fishing Where Your Buyers Swim (Part2)
Fishing Where Your Buyers Swim (Part2)Fishing Where Your Buyers Swim (Part2)
Fishing Where Your Buyers Swim (Part2)The Bridge Group, Inc.
 
Social Media Fundamentals 2013
Social Media Fundamentals 2013Social Media Fundamentals 2013
Social Media Fundamentals 2013Victor M Ramirez
 
Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | WongBuilding YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | WongRandall Wong, M.D.
 
Sparks Chamber Lunch
Sparks Chamber LunchSparks Chamber Lunch
Sparks Chamber LunchBret Simmons
 
Social Media Marketing Party
Social Media Marketing PartySocial Media Marketing Party
Social Media Marketing PartyDawn Gartin
 
Why Social Media is no longer a want, but a NECESSITY - BDI 6/12 Financial Se...
Why Social Media is no longer a want, but a NECESSITY - BDI 6/12 Financial Se...Why Social Media is no longer a want, but a NECESSITY - BDI 6/12 Financial Se...
Why Social Media is no longer a want, but a NECESSITY - BDI 6/12 Financial Se...Business Development Institute
 
Sharing data
Sharing dataSharing data
Sharing dataPhilip Cortes
 
Online strategy
Online strategyOnline strategy
Online strategyJumapili Ikuseghan
 

Recomendados

Fishing Where Your Buyers Swim (Part2)
Fishing Where Your Buyers Swim (Part2)Fishing Where Your Buyers Swim (Part2)
Fishing Where Your Buyers Swim (Part2)The Bridge Group, Inc.
 
Social Media Fundamentals 2013
Social Media Fundamentals 2013Social Media Fundamentals 2013
Social Media Fundamentals 2013Victor M Ramirez
 
Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | WongBuilding YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand | Young Ophthalmologists | AAO 2014 | WongRandall Wong, M.D.
 
Sparks Chamber Lunch
Sparks Chamber LunchSparks Chamber Lunch
Sparks Chamber LunchBret Simmons
 
Social Media Marketing Party
Social Media Marketing PartySocial Media Marketing Party
Social Media Marketing PartyDawn Gartin
 
Why Social Media is no longer a want, but a NECESSITY - BDI 6/12 Financial Se...
Why Social Media is no longer a want, but a NECESSITY - BDI 6/12 Financial Se...Why Social Media is no longer a want, but a NECESSITY - BDI 6/12 Financial Se...
Why Social Media is no longer a want, but a NECESSITY - BDI 6/12 Financial Se...Business Development Institute
 
Sharing data
Sharing dataSharing data
Sharing dataPhilip Cortes
 
Online strategy
Online strategyOnline strategy
Online strategyJumapili Ikuseghan
 
Building a strategy for social media success
Building a strategy for social media successBuilding a strategy for social media success
Building a strategy for social media successBrandy Luscalzo
 
Mythbusters: viral marketing
Mythbusters: viral marketingMythbusters: viral marketing
Mythbusters: viral marketingAnna Rokina
 
Working with travel bloggers
Working with travel bloggersWorking with travel bloggers
Working with travel bloggersMichael Hodson
 
Review of Word Of Mouth Marketing
Review of Word Of Mouth MarketingReview of Word Of Mouth Marketing
Review of Word Of Mouth MarketingUniversity of Southern California
 
Radical Approaches to Social Media that Students Actually Like
Radical Approaches to Social Media that Students Actually LikeRadical Approaches to Social Media that Students Actually Like
Radical Approaches to Social Media that Students Actually LikeSimon Tam
 
Promotional Products and Social Media: The Big Picture
Promotional Products and Social Media: The Big PicturePromotional Products and Social Media: The Big Picture
Promotional Products and Social Media: The Big PictureMark Graham
 
Product
ProductProduct
ProductMeraj Faheem
 
6 Biggest Mistakes Companies Make Using Social Media
6 Biggest Mistakes Companies Make Using Social Media6 Biggest Mistakes Companies Make Using Social Media
6 Biggest Mistakes Companies Make Using Social MediaThink Digital First
 
Social Media Marketing Machine V2
Social Media Marketing Machine V2Social Media Marketing Machine V2
Social Media Marketing Machine V2New Incite Marketing
 
Twitter(Ar)
Twitter(Ar)Twitter(Ar)
Twitter(Ar)Andy Reierson
 
Social Selling System
Social Selling SystemSocial Selling System
Social Selling SystemStan Robinson, Jr.
 
Ford Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsFord Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsShane Gibson
 
Buzz12 social media and marketing for cpa's
Buzz12 social media and marketing for cpa'sBuzz12 social media and marketing for cpa's
Buzz12 social media and marketing for cpa'sBuzz12
 
Online marketing for startups
Online marketing for startupsOnline marketing for startups
Online marketing for startupsquarterpants
 
All About Growth
All About GrowthAll About Growth
All About GrowthMeraj Faheem
 
Web Marketing and Social Media for Promotional Distributors
Web Marketing and Social Media for Promotional DistributorsWeb Marketing and Social Media for Promotional Distributors
Web Marketing and Social Media for Promotional DistributorsMark Graham
 
Social media presentation 120330
Social media presentation 120330Social media presentation 120330
Social media presentation 120330Jeff Carruthers
 
2009 Philly Search Camp Social Media ROI
2009 Philly Search Camp Social Media ROI2009 Philly Search Camp Social Media ROI
2009 Philly Search Camp Social Media ROISearchCamp Philly
 
Social Media For Realtors
Social Media For RealtorsSocial Media For Realtors
Social Media For RealtorsMike Henry Sr.
 
Web Interactif Montreal Keynote
Web Interactif Montreal KeynoteWeb Interactif Montreal Keynote
Web Interactif Montreal KeynoteDavid Alston
 
Winnette Flores - My Personal Marketing Plan
Winnette Flores - My Personal Marketing PlanWinnette Flores - My Personal Marketing Plan
Winnette Flores - My Personal Marketing PlanWinnette Flores
 
RCC marketing plan part 2
RCC marketing plan part 2RCC marketing plan part 2
RCC marketing plan part 2Bryan Griffith
 

Mais conteúdo relacionado

Mais procurados

Building a strategy for social media success
Building a strategy for social media successBuilding a strategy for social media success
Building a strategy for social media successBrandy Luscalzo
 
Mythbusters: viral marketing
Mythbusters: viral marketingMythbusters: viral marketing
Mythbusters: viral marketingAnna Rokina
 
Working with travel bloggers
Working with travel bloggersWorking with travel bloggers
Working with travel bloggersMichael Hodson
 
Radical Approaches to Social Media that Students Actually Like
Radical Approaches to Social Media that Students Actually LikeRadical Approaches to Social Media that Students Actually Like
Radical Approaches to Social Media that Students Actually LikeSimon Tam
 
Promotional Products and Social Media: The Big Picture
Promotional Products and Social Media: The Big PicturePromotional Products and Social Media: The Big Picture
Promotional Products and Social Media: The Big PictureMark Graham
 
6 Biggest Mistakes Companies Make Using Social Media
6 Biggest Mistakes Companies Make Using Social Media6 Biggest Mistakes Companies Make Using Social Media
6 Biggest Mistakes Companies Make Using Social MediaThink Digital First
 
Ford Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsFord Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsShane Gibson
 
Buzz12 social media and marketing for cpa's
Buzz12 social media and marketing for cpa'sBuzz12 social media and marketing for cpa's
Buzz12 social media and marketing for cpa'sBuzz12
 
Online marketing for startups
Online marketing for startupsOnline marketing for startups
Online marketing for startupsquarterpants
 
Web Marketing and Social Media for Promotional Distributors
Web Marketing and Social Media for Promotional DistributorsWeb Marketing and Social Media for Promotional Distributors
Web Marketing and Social Media for Promotional DistributorsMark Graham
 
Social media presentation 120330
Social media presentation 120330Social media presentation 120330
Social media presentation 120330Jeff Carruthers
 
2009 Philly Search Camp Social Media ROI
2009 Philly Search Camp Social Media ROI2009 Philly Search Camp Social Media ROI
2009 Philly Search Camp Social Media ROISearchCamp Philly
 
Social Media For Realtors
Social Media For RealtorsSocial Media For Realtors
Social Media For RealtorsMike Henry Sr.
 
Web Interactif Montreal Keynote
Web Interactif Montreal KeynoteWeb Interactif Montreal Keynote
Web Interactif Montreal KeynoteDavid Alston
 

Mais procurados (20)

Building a strategy for social media success
Building a strategy for social media successBuilding a strategy for social media success
Building a strategy for social media success
 
Mythbusters: viral marketing
Mythbusters: viral marketingMythbusters: viral marketing
Mythbusters: viral marketing
 
Working with travel bloggers
Working with travel bloggersWorking with travel bloggers
Working with travel bloggers
 
Review of Word Of Mouth Marketing
Review of Word Of Mouth MarketingReview of Word Of Mouth Marketing
Review of Word Of Mouth Marketing
 
Radical Approaches to Social Media that Students Actually Like
Radical Approaches to Social Media that Students Actually LikeRadical Approaches to Social Media that Students Actually Like
Radical Approaches to Social Media that Students Actually Like
 
Promotional Products and Social Media: The Big Picture
Promotional Products and Social Media: The Big PicturePromotional Products and Social Media: The Big Picture
Promotional Products and Social Media: The Big Picture
 
Product
ProductProduct
Product
 
6 Biggest Mistakes Companies Make Using Social Media
6 Biggest Mistakes Companies Make Using Social Media6 Biggest Mistakes Companies Make Using Social Media
6 Biggest Mistakes Companies Make Using Social Media
 
Social Media Marketing Machine V2
Social Media Marketing Machine V2Social Media Marketing Machine V2
Social Media Marketing Machine V2
 
Twitter(Ar)
Twitter(Ar)Twitter(Ar)
Twitter(Ar)
 
Social Selling System
Social Selling SystemSocial Selling System
Social Selling System
 
Ford Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and CampaignsFord Social Media Monitoring Measurement and Campaigns
Ford Social Media Monitoring Measurement and Campaigns
 
Buzz12 social media and marketing for cpa's
Buzz12 social media and marketing for cpa'sBuzz12 social media and marketing for cpa's
Buzz12 social media and marketing for cpa's
 
Online marketing for startups
Online marketing for startupsOnline marketing for startups
Online marketing for startups
 
All About Growth
All About GrowthAll About Growth
All About Growth
 
Web Marketing and Social Media for Promotional Distributors
Web Marketing and Social Media for Promotional DistributorsWeb Marketing and Social Media for Promotional Distributors
Web Marketing and Social Media for Promotional Distributors
 
Social media presentation 120330
Social media presentation 120330Social media presentation 120330
Social media presentation 120330
 
2009 Philly Search Camp Social Media ROI
2009 Philly Search Camp Social Media ROI2009 Philly Search Camp Social Media ROI
2009 Philly Search Camp Social Media ROI
 
Social Media For Realtors
Social Media For RealtorsSocial Media For Realtors
Social Media For Realtors
 
Web Interactif Montreal Keynote
Web Interactif Montreal KeynoteWeb Interactif Montreal Keynote
Web Interactif Montreal Keynote
 

Destaque

Winnette Flores - My Personal Marketing Plan
Winnette Flores - My Personal Marketing PlanWinnette Flores - My Personal Marketing Plan
Winnette Flores - My Personal Marketing PlanWinnette Flores
 
RCC marketing plan part 2
RCC marketing plan part 2RCC marketing plan part 2
RCC marketing plan part 2Bryan Griffith
 
Marketing Your Youth Sports Programs
Marketing Your Youth Sports ProgramsMarketing Your Youth Sports Programs
Marketing Your Youth Sports ProgramsKate Nematollahi
 
Multi channel marketing strategy - i
Multi channel marketing strategy - iMulti channel marketing strategy - i
Multi channel marketing strategy - iFullSurge
 
Social Media Trends 2017
Social Media Trends 2017Social Media Trends 2017
Social Media Trends 2017Chris Baker
 
State of the Word 2011
State of the Word 2011State of the Word 2011
State of the Word 2011photomatt
 

Destaque (6)

Winnette Flores - My Personal Marketing Plan
Winnette Flores - My Personal Marketing PlanWinnette Flores - My Personal Marketing Plan
Winnette Flores - My Personal Marketing Plan
 
RCC marketing plan part 2
RCC marketing plan part 2RCC marketing plan part 2
RCC marketing plan part 2
 
Marketing Your Youth Sports Programs
Marketing Your Youth Sports ProgramsMarketing Your Youth Sports Programs
Marketing Your Youth Sports Programs
 
Multi channel marketing strategy - i
Multi channel marketing strategy - iMulti channel marketing strategy - i
Multi channel marketing strategy - i
 
Social Media Trends 2017
Social Media Trends 2017Social Media Trends 2017
Social Media Trends 2017
 
State of the Word 2011
State of the Word 2011State of the Word 2011
State of the Word 2011
 

Semelhante a Fishing Where Buyers Swim

Right Content. Right Response.™ with Pulizzi, Granoff, and Massey
Right Content. Right Response.™ with Pulizzi, Granoff, and MasseyRight Content. Right Response.™ with Pulizzi, Granoff, and Massey
Right Content. Right Response.™ with Pulizzi, Granoff, and MasseyBrian Massey
 
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesCoverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
 
Social Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’sSocial Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’sKen Nangle
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Businessbatchblue
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business StrategySt. Thomas University (CA)
 
Adoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentAdoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentSavor Communications
 
Breaking into social media marketing
Breaking into social media marketingBreaking into social media marketing
Breaking into social media marketingSarah Maynard
 
Digital Branding and Social Media
Digital Branding and Social MediaDigital Branding and Social Media
Digital Branding and Social MediaOlivier Blanchard
 
Digital Marketing 101 for Arts Presenters
Digital Marketing 101 for Arts PresentersDigital Marketing 101 for Arts Presenters
Digital Marketing 101 for Arts PresentersTechSoup Canada
 
Growing @YourGameStudio Using #SocialMediaMarketing
Growing @YourGameStudio Using #SocialMediaMarketingGrowing @YourGameStudio Using #SocialMediaMarketing
Growing @YourGameStudio Using #SocialMediaMarketingMatt Tanner
 
Alpha Graphics Convention 2011 Selling Social Media
Alpha Graphics Convention 2011 Selling Social MediaAlpha Graphics Convention 2011 Selling Social Media
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
 
How to Sell More With Social Selling: Every Employee, Every Deal, Every Time
How to Sell More With Social Selling: Every Employee, Every Deal, Every TimeHow to Sell More With Social Selling: Every Employee, Every Deal, Every Time
How to Sell More With Social Selling: Every Employee, Every Deal, Every TimeKissmetrics on SlideShare
 
Socialmedia sba
Socialmedia sbaSocialmedia sba
Socialmedia sbactechb
 
How to tell your story without advertising
How to tell your story without advertisingHow to tell your story without advertising
How to tell your story without advertisingSocialmatica
 
Non Profit Social Media Workshop Presentation
Non Profit Social Media Workshop PresentationNon Profit Social Media Workshop Presentation
Non Profit Social Media Workshop PresentationIan Utile
 
Listening: social media research
Listening: social media researchListening: social media research
Listening: social media researchRowan Hetherington
 
Social media presentation_ebazaar
Social media presentation_ebazaarSocial media presentation_ebazaar
Social media presentation_ebazaarOmniture Nordilux
 

Semelhante a Fishing Where Buyers Swim (20)

Right Content. Right Response.™ with Pulizzi, Granoff, and Massey
Right Content. Right Response.™ with Pulizzi, Granoff, and MasseyRight Content. Right Response.™ with Pulizzi, Granoff, and Massey
Right Content. Right Response.™ with Pulizzi, Granoff, and Massey
 
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesCoverings2011: Practical Marketing - Digital Visibility for Small Businesses
Coverings2011: Practical Marketing - Digital Visibility for Small Businesses
 
Social Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’sSocial Media Marketing for Business Owners & CEO’s
Social Media Marketing for Business Owners & CEO’s
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
 
YPN Social Media Presentation (PDF)
YPN Social Media Presentation (PDF)YPN Social Media Presentation (PDF)
YPN Social Media Presentation (PDF)
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business Strategy
 
Adoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentAdoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business Development
 
Breaking into social media marketing
Breaking into social media marketingBreaking into social media marketing
Breaking into social media marketing
 
Digital Branding and Social Media
Digital Branding and Social MediaDigital Branding and Social Media
Digital Branding and Social Media
 
Digital Marketing 101 for Arts Presenters
Digital Marketing 101 for Arts PresentersDigital Marketing 101 for Arts Presenters
Digital Marketing 101 for Arts Presenters
 
Growing @YourGameStudio Using #SocialMediaMarketing
Growing @YourGameStudio Using #SocialMediaMarketingGrowing @YourGameStudio Using #SocialMediaMarketing
Growing @YourGameStudio Using #SocialMediaMarketing
 
Conference on social media
Conference on social mediaConference on social media
Conference on social media
 
Conference on social media
Conference on social mediaConference on social media
Conference on social media
 
Alpha Graphics Convention 2011 Selling Social Media
Alpha Graphics Convention 2011 Selling Social MediaAlpha Graphics Convention 2011 Selling Social Media
Alpha Graphics Convention 2011 Selling Social Media
 
How to Sell More With Social Selling: Every Employee, Every Deal, Every Time
How to Sell More With Social Selling: Every Employee, Every Deal, Every TimeHow to Sell More With Social Selling: Every Employee, Every Deal, Every Time
How to Sell More With Social Selling: Every Employee, Every Deal, Every Time
 
Socialmedia sba
Socialmedia sbaSocialmedia sba
Socialmedia sba
 
How to tell your story without advertising
How to tell your story without advertisingHow to tell your story without advertising
How to tell your story without advertising
 
Non Profit Social Media Workshop Presentation
Non Profit Social Media Workshop PresentationNon Profit Social Media Workshop Presentation
Non Profit Social Media Workshop Presentation
 
Listening: social media research
Listening: social media researchListening: social media research
Listening: social media research
 
Social media presentation_ebazaar
Social media presentation_ebazaarSocial media presentation_ebazaar
Social media presentation_ebazaar
 

Mais de The Bridge Group, Inc.

Top 10 Must Attend Sessions for Admins at Dreamforce 2015
Top 10 Must Attend Sessions for Admins at Dreamforce 2015Top 10 Must Attend Sessions for Admins at Dreamforce 2015
Top 10 Must Attend Sessions for Admins at Dreamforce 2015The Bridge Group, Inc.
 
Top 7 Must Attend Sessions for Sales Leaders at Dreamforce 2015
Top 7 Must Attend Sessions for Sales Leaders at Dreamforce 2015Top 7 Must Attend Sessions for Sales Leaders at Dreamforce 2015
Top 7 Must Attend Sessions for Sales Leaders at Dreamforce 2015The Bridge Group, Inc.
 
Top 9 Must Attend Sessions for Sales Operations at Dreamforce 2015
Top 9 Must Attend Sessions for Sales Operations at Dreamforce 2015Top 9 Must Attend Sessions for Sales Operations at Dreamforce 2015
Top 9 Must Attend Sessions for Sales Operations at Dreamforce 2015The Bridge Group, Inc.
 
Job posts that attract top sales talent
Job posts that attract top sales talentJob posts that attract top sales talent
Job posts that attract top sales talentThe Bridge Group, Inc.
 
What the Heck Happened to the Sales Profession I Love?!
What the Heck Happened to the Sales Profession I Love?!What the Heck Happened to the Sales Profession I Love?!
What the Heck Happened to the Sales Profession I Love?!The Bridge Group, Inc.
 
Fishing Where Your Buyers Swim (Part1)
Fishing Where Your Buyers Swim (Part1)Fishing Where Your Buyers Swim (Part1)
Fishing Where Your Buyers Swim (Part1)The Bridge Group, Inc.
 

Mais de The Bridge Group, Inc. (9)

Top 10 Must Attend Sessions for Admins at Dreamforce 2015
Top 10 Must Attend Sessions for Admins at Dreamforce 2015Top 10 Must Attend Sessions for Admins at Dreamforce 2015
Top 10 Must Attend Sessions for Admins at Dreamforce 2015
 
Top 7 Must Attend Sessions for Sales Leaders at Dreamforce 2015
Top 7 Must Attend Sessions for Sales Leaders at Dreamforce 2015Top 7 Must Attend Sessions for Sales Leaders at Dreamforce 2015
Top 7 Must Attend Sessions for Sales Leaders at Dreamforce 2015
 
Top 9 Must Attend Sessions for Sales Operations at Dreamforce 2015
Top 9 Must Attend Sessions for Sales Operations at Dreamforce 2015Top 9 Must Attend Sessions for Sales Operations at Dreamforce 2015
Top 9 Must Attend Sessions for Sales Operations at Dreamforce 2015
 
Job posts that attract top sales talent
Job posts that attract top sales talentJob posts that attract top sales talent
Job posts that attract top sales talent
 
A day in the life of a BDR
A day in the life of a BDRA day in the life of a BDR
A day in the life of a BDR
 
Lead Generation Trends & Benchmarks
Lead Generation Trends & BenchmarksLead Generation Trends & Benchmarks
Lead Generation Trends & Benchmarks
 
What the Heck Happened to the Sales Profession I Love?!
What the Heck Happened to the Sales Profession I Love?!What the Heck Happened to the Sales Profession I Love?!
What the Heck Happened to the Sales Profession I Love?!
 
Inside Sales Trends & Benchmarks
Inside Sales Trends & Benchmarks Inside Sales Trends & Benchmarks
Inside Sales Trends & Benchmarks
 
Fishing Where Your Buyers Swim (Part1)
Fishing Where Your Buyers Swim (Part1)Fishing Where Your Buyers Swim (Part1)
Fishing Where Your Buyers Swim (Part1)
 

Último

Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportMintel Group
 

Último (20)

Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample Report
 

Fishing Where Buyers Swim

  • 1. Fishing Where Your Buyers Swim Trish Bertuzzi The Bridge Group, Inc. http://blog.bridgegroupinc.com
  • 2. The Problem: It’s a Big Pond
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Jennifer’s Social Networking Usage LinkedIn Groups Jennifer 92% 80% 70% 15% Scott (comparison 1) 50% 25% 20% 0% Tom (comparison 2) 30% 5% 10% 0%
  • 11.
  • 12. Jennifer’s Groups on MarketingProfs Inside Sales Experts eMarketing Association Network Online Lead Generation Innovative Marketing, PR, Sales…
  • 13. Build relevant Jennifer ’s Find your real Jennifer ’s online Join the conversation What I’m Asking You To Do?
  • 14. Thank You! Trish Bertuzzi President Twitter: @bridgegroupinc Learn more about The Bridge Group: http://www.bridgegroupinc.com http://blog.bridgegroupinc.com