Treviso Tecnologia has presented the RFID-F2F project on 28th September at the Indo-Italian Business Conference (IIBC2011) in Pune, India. For this event, Anilkumar Dave has had a speech at a round table focused on Agri & Food Processing Technology; for this conference it has been prepared a presentation called "Innovation in food sector: the case of 'F2F from Farm to Fork' project", and plan to distribute some 50 brochures introducing the project to italian food institutions and indo-italian companies of the food produce sector interested in traceability of packed products. We choose to show some details about the pilot Vitivinicola do Ribeiro because the wine industry is important in the Maharashtra region.

1. Italian
innova*on
for
Indian
Agro
&
Food
Processing
Strengthening
SME
compe00ve
advantage
through
RFID
implementa0on
28th
September,
2011
Pune
Anil
Kumar
Dave
R&D
Projects
and
Special
Ini0a0ves
Coordinator
Treviso
Tecnologia

2. Food
processing
in
India
• mkt
increased
by
a
15%
in
2010
(~235M
€
in
2014-­‐2015)
• 2nd
producer
of
fruit
and
vegetables
(8%
world)
• Export
of
processed
food
is
growing
• Segment
of
packed
food
is
growing
by
20%
rate
• 30%
of
fruit
and
vegetables
is
subjected
to
perishment
and
wastage
due
to
inadequate
prac0ces
of
processing
and
storing
infrastructures
The
RFID
F2F
project
is
innova0ve
for
companies
in
the
food
business
processing:
IT
SOLVES
CHALLANGES
ON
TRACEABILITY,
AVOIDANCE
OF
COUNTERFEITING
AND
QUALITY
ASSURANCE
THROUGH
ONE
SINGLE
SYSTEM

3. “RFID
from
Farm
to
Fork”
for
agrofood
SMEs
• Project
co-­‐funded
by
the
European
Commission:
– Compe00veness
and
Innova0on
Framework
Programme
(CIP)
– The
Informa0on
and
Communica0on
Technologies
Policy
Support
Programme
(ICT-­‐PSP)
– Area:
Internet
evolu0on
and
security
(including
RFID)
– Objec0ve:
Strenghening
SME
sompe00ve
advantage
through
RFID
implementa0on
– Project
reference:
250444

4. 9
Partners
in
5
countries

5. Introduc*on
to
RFID
and
EPC
RFID
is
a
technology
that
uses
radio
waves
to
transfer
data
from
an
electronic
tag,
called
RFID
tag
or
label,
aXached
to
an
object,
through
a
reader
for
the
purpose
of
iden*fying
and
tracking
the
object.
EPC
– An
unique
Electronic
Product
Code
(EPC)
is
recorded
on
each
tag
– Tag
is
applied
to
an
item
– RFID
readers
don’t
need
line
of
sight
when
under
antenna
range
– The
informa0ve
system
can
be
programmed
to
take
decisions
– capture,
record,
store
and
share
data
of
evoluted
traceability

6. “RFID
from
Farm
to
Fork”
ac*vi*es
• The
project
ac*vi*es:
– The
first
12
months
of
the
project
focused
on
studying
and
analysing
the
business
processes
and
the
informa*on
flow
within
the
involved
pilot
companies.
– With
appropriate
modelling,
the
informa*on
gathering
has
been
automated,
which
saves
0me,
eliminates
human
error
and
stores
data
in
an
electronic
format.
– The
database
and
system
have
been
developed
to
sa0sfy
the
future
needs,
taking
into
considera0on
scalability,
adaptability,
ease
of
use
and
appropriate
security
measures.
SUPPLY
CHAIN
All
soware
technologies
used
are
free
of
charge
and
open
source.
System
is
cost
effec*ve
to
the
company
as
it’s
not
linked
to
specific
hardware
or
soware
vendor.

7. “RFID
from
Farm
to
Fork”
pilots
• The
project
pilots:
– Provide
fully
traceable
and
quality
products
to
end
consumers
– SMEs
belonging
to
4
food
and
beverage
sectors:
meat,
wine,
fish
and
dairy
– Show
how
RFID
technology
can
increase
the
value
of
each
stage
of
the
supply
chain
through
informa0on
visibility
by
using
RFID
technology
and
EPCglobal
standards
– The
ini0al
integra0on
of
the
pilots
has
been
successfully
completed,
with
first
evalua0on
results
coming
from
the
actual
users
poin0ng
on
effec*veness
of
the
developed
solu*on.
4
CATEGORIES
The
F2F
traceability
will
be
a
solu*on
to
combat
the
fraud
in
food
and
drink
industry
which
has
a
poten*al
of
wide
take
up
with
quality
and
origin
assured
organisa*ons.

8. Pilot
in
a
wine
company
(1)

9. Pilot
in
a
wine
company
(2)
• Detailed
informa*on
on
each
step
of
the
supply
chain
is
linked
to
the
F2F-­‐pladorm
– Plants
caring
and
monitoring
VINEYARD
– Grape
collec0on
– Winery
entrance
and
selec0on
process
– Chute
dumping
and
Press
– Decanta0on
– Must
treatments
WINERY
– Fermenta0on
– Blend
and
Wine
treatments
– Conserva0on
– Bocling
– Storage
WHAREHOUSE
– Delivery

10. Pilot
in
a
wine
company
(3)
• Data
are
collected
from
vineyards
through
Wireless
Sensor
Network
• During
the
process
phase
in
the
winery
data
are
generated
using
a
handeld
reader
• The
consumer
will
be
able
to
scan
the
Electronic
Product
Code
and
get
food
item
related
traceability
and
condi*on
monitoring
data
displayed
on
a
tablet
pc
at
the
retail
store
or
capturing
the
QR
code
with
a
smartphone.

11. Informa*on
on
wine

12. Item
tracking
along
the
SC

13. Business
process
control

14. Innova*on
in
F2F
• BeXer
defini*on
of
the
control
of
processes
and
stock
management
increases
agricultural
sustainability
and
reduc*on
of
waste
– MANAGEMENT
OF
RAW
MATERIALS
AND
PLANT
TREATMENTS
– ELIMINATION
OF
PAPER
FORM
OF
TRACEABILITY
AND
HUMAN
ERROR
– AUTOMATION
OF
DATA
GENERATION
AND
CONTROL
OF
THE
CONDITIONS
– MANAGEMENT
OF
INTERNAL
OPERATIONS
(REDUCTION
OF
ERRORS)
• A
fast
and
secure
communica*on
is
guaranteed
through
a
pladorm
characterized
by
interoperability
of
applica*ons.
– DIFFERENT
LEVELS
OF
PRIVACY
AND
DATA
ACCESS
– HIGH
LEVEL
OF
DATA
VISIBILITY
ALONG
THE
SUPPLY
CHAIN
• Communica*on
towards
the
market
rise
from
giving
value
to
informa*on
already
available
in-­‐house
– CONSUMERS
ARE
AWARE
OF
THE
ORIGIN
(e.g.
AREA
OF
CONFERMENT
OF
THE
GRAPES
HARVESTED)
– PROOF
OF
QUALITY
(e.g.
TREATMENTS)
AND
OTHER
FOOD
ITEM
RELATED
TRACEABILITY
DATA
(e.g.
COLD
CHAIN,
TRACKING
OF
PROCESSES)

15. Become
RFID-­‐F2F
Stakeholder
Project
is
constantly
seeking
organisa0ons
with
exper0se
in
food
and
drink
sector
who
would
like
to
put
forward
their
opinions
how
traceability
and
safety
in
food
and
drink
industry
can
be
increased
with
new
technologies
such
as
radio
frequency
iden0fica0on.
www.rfid-­‐f2f.eu/subscribe.asp
Contact:
Marco
Baistella
Treviso
Tecnologia
m.bagstella@tvtecnologia.it
+39
0422
1742100

16. Italian
innova*on
for
Indian
Agro
&
Food
Processing
Strengthening
SME
compe00ve
advantage
through
RFID
implementa0on
28th
September,
2011
Pune