A visual summary of the book Tribes by Seth Godin
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Book Summary of "Tribes by Seth Godin"
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A visual summary of the book Tribes by Seth Godin
- 2. What is a TRIBE ?
- 3. “A tribe is a group of people connected to one another, connected to a leader and connected to an idea.”
- 5. Tribes make our lives better. And ‘Leading a Tribe’ is the best life of all….
- 6. Without leaders, there are no followers. You’re a Leader. “WE NEED YOU”
- 7. Tribes aren’t so SQUISHY anymore !! Instant communication and new technologies are all designed to Connect Tribes and amplify their work
- 8. Why Should You Lead ? And Why Now ? Tribe of fellow people waiting for you to connect and lead them where they want to go Everyone in the organization is expected to lead In today’s workplace, it’s easier than ever to change things It’s engaging, thrilling, profitable and fun
- 9. It’s Good to be KING • A king or the leader of the tribe assembles his own geographically based tribe and uses power to enforce compliance • The goal of the corporation is to enrich the king and keep him in power • However if the tribe doesn’t like the king, they’re now free to leave
- 10. Stability is an Illusion Marketing has changed everything, it created leverage Marketing freed and energized the tribes It challenged the status quo and changed the idea of stability
- 11. A man with no authority can become a key figure. Tribes give each of the same opportunity. Skills and Attitude are essential, Authority is not. Leading from Bottom
- 12. How to turn a Group into a Tribe ? A Shared Interest A Way to Communicate
- 13. Types of Tribal Communication Leader to Tribe Tribe Member to OutsideTribe member to tribe member Tribe to Leader
- 14. Leader can increase the effectiveness of the tribe by: • Transforming the shared interest into a passionate goal and desire for the change • Providing tools to allow members to tighten their communications • Leveraging the tribe to allow it to grow and gain new members
- 15. Crowd v/s Tribe A Crowd is a Tribe without a Leader A Crowd is a Tribe without Communication
- 16. Organizations that destroy Status Quo win. Whatever the Status Quo , changing it gives you the opportunity to be remarkable.
- 17. Initiative = Happiness Taking Initiative to create products and services that are remarkable is Fun. Doing work that’s fun is Engaging. So making things that are successful is a great way to spend time.
- 18. •Fearis the strongest, oldest and most hardwired emotion • We have ideas but we fear to implement it • Fear of failure is overrated • Accept constructive criticism
- 19. The Peter Principle Revisited “In an hierarchy, every employee tends to rise to his level of Incompetency” – Dr. Lawrence Peter In every organization everyone rises to level at which they become Paralyzed with Fear. The Essence of Leadership is being aware of Fear
- 20. Followers A tribe needs people who aren’t just willing to follow but are eager to follow
- 21. The Plurality Myth To win elections you need majority of the votes but to lead a Tribe no such rule applies. All you need to need to do is Motivate people who choose to follow you.
- 22. Example: The Schoolteacher Experiment Lessons Learnt: • Tribes are increasingly voluntary, no one is forced to work for your firm or attend your services. • Great leaders don’t try to please everyone. • They realize that a motivated connected tribe in the midst of a movement is far more powerful than a larger group can ever be.
- 23. Virtuous Cycle v/s Exclusive Tribe • Tribes that work better when they are bigger, Get Bigger. Example: Political Parties • But Bigger is not always the Better. • Some tribes do well when they are small and exclusive It’s always a choice. Your Choice
- 24. Name PGPID Akshat Goenka PGP30241 Fern Sharma PGP30019 Aratrika Gupta PGP30126 Shubhanka Malpani PGP30170 Mehandi Goel PGP30205 Ankit Tomar PGP30069 Submitted by: Group 1 Submitted to: Prof Sameer Mathur