Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Comealong: Empowering Experience-Sharing through Social Networks
1. Empowering Experience-Sharing through Social Networks
Beatrice Valeri, Marcos Baez, Fabio Casati
University of Trento, Italy
{valeri, baez, casati}@disi.unitn.it
Tuesday, October 16, 12
5. Experience-sharing
Do current systems really
empower our experiences?
Tuesday, October 16, 12
6. Experience-sharing
finding activities you really like
Do current systems really
empower our experiences?
Tuesday, October 16, 12
7. Experience-sharing
finding activities you really like with the right people
Do current systems really
empower our experiences?
Tuesday, October 16, 12
8. Experience-sharing
finding activities you really like with the right people without that filling that your missing out things
Do current systems really
empower our experiences?
Tuesday, October 16, 12
9. Survey
?
?? • Sources of event info
• Aspects considered
when deciding
• Ability to find
interesting events
Tuesday, October 16, 12
10. Survey
?
?? • Sources of event info
• Aspects considered
when deciding
• Ability to find
interesting events
~150 participants
Tuesday, October 16, 12
11. RESULTS Survey
• Sources of event info
Invitation / Information from
Friends
• Aspects considered
when deciding
44% often look at who goes
to decide
Tuesday, October 16, 12
12. RESULTS Survey
• Ability to find
interesting events
I’d like to have some way to
find interesting things to do
• Sources vs ability to
find events
People using the web feel
the need for better tools
Tuesday, October 16, 12
13. Experiment
• 75 restaurants around
Trentino - top TA
• rating 1-5 from local
people
• friends from Facebook
Tuesday, October 16, 12
18. Comparing to TA
The population has a
significant impact
Tuesday, October 16, 12
19. A deeper look
• Defined 4 different
networks
- overall
- friends
- similar
- similar friends
• Evaluated how effective
they are to recommend
Tuesday, October 16, 12
20. Metrics
• A/B testing (70-30) per
user
• Precision: + finding out
something interesting
to do
• Recall: + reduce feeling
of missing out things
Tuesday, October 16, 12
21. Results
• Similarity and friendship
show promising results
• features for similarity
should be explored
Tuesday, October 16, 12
27. What’s next
• Run a user-study with
initial subjects
• Run experiments in
other countries
(Paraguay, Russia)
• Pilot involving local
businesses
Tuesday, October 16, 12