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The pivotality of Web 2.0 in the social lives of the iGeneration Maz Hardey 2007  Girly Geek The University of York
 
‘ It’s not about being poked and prodded, it’s about exposing more surface area for others to connect with’ Johnnie Moore  More Space  (forthcoming 2007)
More Surface Areas?…
 
 
 
In the beginning…
 
 
 
Going Live: The new global village
 
[object Object],[object Object]
 
 
The Concept of Community ‘ Flexible’ communities  Artifice of divisions - networks; online/offline; ‘real' / ‘virtual’ Variation based on ‘ideal-type’
Communication builds your social network: people you interact with on the web, people you IM, people you e-mail, people you call on  your mobile...  Dewey (2007) from Read/Write Web
 
Within the social net ,[object Object],[object Object],[object Object],[object Object]
 
Extreme  connectedness
Reachability Reach/ Broadcast  One-on-one/ Dialogue SNS Phone text IM Immediate/ Concise  Newspaper blog Mail email Interval/ Lengthy
Social actions…
 
 
Interpretational…
 
‘ I can see my friends’ all in one place, their latest status reports, their latest new friends, groups, notes, photos. How cool is that! and completely addictive.  So your online, but it  feels  so much more personal!’  Amanda
Open lives
[object Object],[object Object],[object Object]
 
It’s about being part of something.  I know what is going on in my friends lives and  like-wise.  A poke, post or tag doesn’t exactly take much effort on my part and it means much more than just a passing acknowledgement. I feel closer and a part of my friends lives.  Dominic
Impression expressions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A participatory social arena Absence of social cues and etiquette  Rituals Collaboration  Multiple shared ‘friendships’
‘Friends’?
 
 
Friend  n. 1. Person whom one knows, likes, and trusts. 2. Person whom one knows; an acquaintance. 3. Person with whom one is allied in a struggle or cause; a comrade. A person counted toward a ‘friend’ total on a social networking site.
‘ Its like when you used to walk down the corridor at school and you’d say ‘hi’ and nod your head to people you recognise as you cruise on by.  Facebook is that kind of cruising, only your able to  see  what people are up to at the same time too!’ Brian
Visualising the social  Intimate sharing / presence Everyday stuff Mundane  Creating presence in other peoples lives
[object Object],[object Object]
Self-presentation; it’s all about  interaction and meaning(s)
‘ I’m  devoted  to making sure that my profile is up-to-date’ Fern
Identity manipulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
A return to community ‘People construct community symbolically, making it a resource and a repository of meaning, and a referent of their identity’  (Cohen 1993: 118)
Isn't it like a medieval village? Lots of community based friendships with only a small  number serving an emotional need. Comment from The Guardian 27th August
Now I know where my friends are going to be  and  what they are doing…  I guess it’s one of the ways that we hang out with each other.  Claire
Blurring the  ‘every -moment’ Everything  has become social Ralph
To conclude Complex links ‘ Of the moment’ - Flickr, MySpace, Facebook, YouTube Fluidity - not confined to only ‘Web 2.0’  Future - convergence; links and user id’s
Mediation of social relations Demands of ‘always on’ Requires new emergent forms of social practices cf Goffman Problem of how to ‘disconnect/switch off’ - networks and relationships Web 2.0 - pivotal to iGeneration sociability and social ‘presence(s)’
My Website:  http://mazphd.googlepages.com/mazhardey'swebsite Blogs: http://properfacebooketiquette.blogspot.com/ http://web2mediatalk.blogspot.com/ http://girlygeekdom.blogspot.com/
Images ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some references ,[object Object],[object Object],[object Object],[object Object],[object Object]

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The Pivotality of Web 2.0 in social lives

  • 1. The pivotality of Web 2.0 in the social lives of the iGeneration Maz Hardey 2007 Girly Geek The University of York
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  • 3. ‘ It’s not about being poked and prodded, it’s about exposing more surface area for others to connect with’ Johnnie Moore More Space (forthcoming 2007)
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  • 12. Going Live: The new global village
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  • 17. The Concept of Community ‘ Flexible’ communities Artifice of divisions - networks; online/offline; ‘real' / ‘virtual’ Variation based on ‘ideal-type’
  • 18. Communication builds your social network: people you interact with on the web, people you IM, people you e-mail, people you call on your mobile... Dewey (2007) from Read/Write Web
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  • 23. Reachability Reach/ Broadcast One-on-one/ Dialogue SNS Phone text IM Immediate/ Concise Newspaper blog Mail email Interval/ Lengthy
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  • 29. ‘ I can see my friends’ all in one place, their latest status reports, their latest new friends, groups, notes, photos. How cool is that! and completely addictive. So your online, but it feels so much more personal!’ Amanda
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  • 33. It’s about being part of something. I know what is going on in my friends lives and like-wise. A poke, post or tag doesn’t exactly take much effort on my part and it means much more than just a passing acknowledgement. I feel closer and a part of my friends lives. Dominic
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  • 35. A participatory social arena Absence of social cues and etiquette Rituals Collaboration Multiple shared ‘friendships’
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  • 39. Friend n. 1. Person whom one knows, likes, and trusts. 2. Person whom one knows; an acquaintance. 3. Person with whom one is allied in a struggle or cause; a comrade. A person counted toward a ‘friend’ total on a social networking site.
  • 40. ‘ Its like when you used to walk down the corridor at school and you’d say ‘hi’ and nod your head to people you recognise as you cruise on by. Facebook is that kind of cruising, only your able to see what people are up to at the same time too!’ Brian
  • 41. Visualising the social Intimate sharing / presence Everyday stuff Mundane Creating presence in other peoples lives
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  • 43. Self-presentation; it’s all about interaction and meaning(s)
  • 44. ‘ I’m devoted to making sure that my profile is up-to-date’ Fern
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  • 47. A return to community ‘People construct community symbolically, making it a resource and a repository of meaning, and a referent of their identity’ (Cohen 1993: 118)
  • 48. Isn't it like a medieval village? Lots of community based friendships with only a small number serving an emotional need. Comment from The Guardian 27th August
  • 49. Now I know where my friends are going to be and what they are doing… I guess it’s one of the ways that we hang out with each other. Claire
  • 50. Blurring the ‘every -moment’ Everything has become social Ralph
  • 51. To conclude Complex links ‘ Of the moment’ - Flickr, MySpace, Facebook, YouTube Fluidity - not confined to only ‘Web 2.0’ Future - convergence; links and user id’s
  • 52. Mediation of social relations Demands of ‘always on’ Requires new emergent forms of social practices cf Goffman Problem of how to ‘disconnect/switch off’ - networks and relationships Web 2.0 - pivotal to iGeneration sociability and social ‘presence(s)’
  • 53. My Website: http://mazphd.googlepages.com/mazhardey'swebsite Blogs: http://properfacebooketiquette.blogspot.com/ http://web2mediatalk.blogspot.com/ http://girlygeekdom.blogspot.com/
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