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No Sandcastles: A Nip n Tuck in the Sun
1. November 2009
No Sandcastles: A Nip n
Tuck in the Sun
Medical Tourism: A review of web‐based sources
With Dr Mariann Hardey
Social Media Analyst & Consultant
e.mariann@mariannhardey.net
In association with University of York Management School
3. Table 1. Overview of the functions of medical tourism web portals
Information Connectivity Exchange Commerce Care
Search and Can include Peer‐to‐peer Based on Emphasis on
retrieve of official sources information consumer ‘self‐care’ with
information/data such as clinical sites e.g. behaviour and little
and public newsgroups ‘online’ coordination
health systems and message purchasing for with official
Offer a range of boards treatment medical
health resources treatment
Most likely to centres or
be Web‐based Most likely to The individual organisations
Pro‐active user: and search include sign‐up is seen (and ‘back home’
Based on engine led e.g. to newsletters treated as) as
informed decision Google
and registration ‘consumer’,
making to commercial rather than a Unlikely to be
sites ‘patient’. In this exchange or
Limited health way they are sharing of
service and ‘pro‐active’ health records
system both in terms
integration with of profile and
more sourcing of Little ‘shared’
commercial information clinical decision
organisations making or
treatment
management –
particularly for
‘after‐care’
following
patients return
back home
Some key points
Medical tourism refers to the recent new EU Cross‐border Health Directive that has
meant since 2007 restrictions have been lifted on patients who want to travel for
treatment to other EU countries. In the UK this means that patients are able to
reclaim from the NHS for the cost of ‘essential treatment’ and will ‘only have to pay
their travel and accommodation costs, plus any top‐up fees if charges in the foreign
hospitals are higher than the NHS cost’ (European Health & Medical Tourism
Association EHMTA, 2007). Medical tourism also has a more commercial and
consumer‐led meaning that refers to the rise in travel agencies and medical services
that offer medical treatment (usually for cosmetic procedures) abroad. Such
services are typically elective and concerned with cosmetic, dentistry and IVF
treatment. Factors that have contributed to the rise in medical travel include the
high cost of health care, the range of health care services, waiting times for
procedures, improvements in the standard of care in other countries, outbreak of
‘super bug’s’ such as MRSA in the UK as well as the relative ease and affordability of
travel within the EU. In addition, the ‘hotel service’ aspect of medical care can be a
factor in that private rooms, high patient staff ratios and so forth are possible in
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