16. Era of the
Brands & Advertisers
BRANDS
CONSUMER
RETAILERS
Era of the
Retail Disruption
RETAILERS
CONSUMER
BRANDS
TODAY - Era of the
Connected Consumer
CONSUMER
BRANDS
RETAILERS
33. #1
Convergence in data & technology ecosystem
wiring = data + API + cloud
technology consolidation
connected
experiences
marketing operating system
39. Easier said than done;
but then again, WHO said Marketing
was easy
40. Thank You
Mayur Gupta
Global Head, Marketing Technology @ Kimberly
Clark
www.kcc.com
Reach me at:
Email: mayur.gupta@kcc.com
Twitter: @inspiremartech
Blog: inspiremartech.com
Notas do Editor
Mobile Medic – medically diagnosable mobile tool. New way to diagnose human body using smart phone. Piloted during a medical student recruiting campaign
Wearable technology now in clothing lines - Heapsylon’s sensor packed socks (Sensoria) is a fully instrumented sock with a virtual coach that monitors and guides you on how to improve your performance
“Physical” 3D QR Code to Trigger Consumer Engagement & eCommerce Transaction (Sun Dial QR Code) – Puts Korea way ahead in innovation. To boost plummeting sales during lunch hour from 12:00 pm to 1:00 pm, E-mart launched the E-mart Sunny Sale Campaign. To generate more sales, E-mart has created a three-dimensional QR code that acts like a sun dial. At noon, the shadow effect QR code is perfectly shaped where customers can use their smart phones to scan the code. Upon capturing the code, customers send the code and get directed to the company's homepage where they can find huge discounts and shopping deals. Purchases are then delivered straight to the doors of customers. The E-mart Sunny Sale Campaign led the company to a 58 percent increase in customer membership along with a 25 percent customer boost during the lunch hour. This is another great promotional tactic that is a story of success.
A sample of over 350 different companies that have built software for marketers.This is just a sample of a few hundred, from a marketing technology ecosystem of thousands of products.The possibilities and expectations of customer experience are blossoming around us — disruptive innovation that is now at the very center of marketing.And these days, more people can create software — faster, cheaper, and easier than ever before.