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A Recruiter’s Checklist (with Boolean Strings Attached)
Social Media Recruitment
The Checklist
Boolean Crash course
Strings attached
Xray “niche” Social Networks
Powersearch for resumes
Target Companies, Universities and
associations
Awesome resources for recruiters
Social
Media Recruitment
Is Beautiful   for Employer Branding
Candidates
  can be found faster
Candidates
  can be found easier
Candidates
   can be found with
     higher accuracy
jobs
can get filled
  quicker
jobs
can get filled
@ lower cost
So social media is recruiters’ best friend
Social Media Recruitment
The Checklist
Boolean Crash course
Strings attached
Xray “niche” Social Networks
Powersearch for resumes
Target Companies, Universities and
associations
Awesome resources for recruiters
1.Use different social networks
LinkedIn+Plaxo+Twitter+Googleplus
             +Facebook
+xing+visible.me+zoominfo+viadeo+
          myspace+quora
2.Update your status about the candidates
you are looking for


3.Look for people in Connections,
Friends, Followers and Circles

4-Use Basic and advanced People
Search
4.Look for people relevant to your
search in
   LinkedIn Answers
   LinkedIn Events
   Facebook Branchout App
   Twitter Lists
5.Post jobs for free
  Facebook Marketplace
  Facebook & LinkedIn Groups
  Facebook relevant pages
  Your Blog OR your Facebook page
  Slideshare OR Docstoc OR Scribd
Social Media Recruitment
The Checklist
Boolean Crash course
Strings attached
Xray “niche” Social Networks
Powersearch for people
Target Companies, Universities and
associations
Awesome resources for recruiters
Boolean Time…




http://www.flickr.com/photos/meliroo/402073246/lightbox/
AND (space in Google ) links two or more terms
OR ( | ) collects information that contain either terms
NOT ( - ) collects documents excluding the term
Quotes ( “” ) defines exact phrase
Parentheses () define a subset of a search
Wildcard * (almost) for proximity search
Tilde ~ search for synonyms
Plus Sign “+” prevents “stemming”
Field Search Commands
intitle: Word in the Title
inurl: Word in the URL
intext: Word in the text
Site:     Searches only within a specific website (called xray)
filetype: Searches for a specific format (doc, xls, pdf)
Social Media Recruitment
The Checklist
Boolean Crash course
Strings attached
Xray “niche” Social Networks
Powersearch for people
Target Companies, Universities and
associations
Awesome resources for recruiters
The key to create awesome
Boolean strings is to have
the right keywords.
Keywords
Job Title
Location
Skills (required and desired)
& to create really awesome
Boolean strings get more
keywords
1.Google Adwords
2.job aggregators (indeed and simplyhired)
3.LinkedIn(for job titles and skills
description)
The following strings are
“Google” Friendly                        Boolean syntax is different for
different search engines and databases
Social Network Strings




http://farm7.static.flickr.com/6138/5930582380_e90557878c.jpg
Keywords (site:www.linkedin.com/pub OR
site:linkedin.com/in)-inurl:job -inurl:answers -intitle:directory
-inurl:directory –inurl:dir -inurl:companies -inurl:updates

Keywords site:twitter.com -inurl:status –jobs

Keywords site:twitter.com inurl:lists

Keywords(site:plaxo.com OR site:xing.com OR
site:visible.me)
Keywords (site:visualcv.com OR site:emsurse.com OR
site:about.me OR site:chi.mp OR site:flavors.me OR
site:elance.com OR site:doyoubuzz.com) –job

Keywords (site:flickr.com OR site:youtube.com OR
site:vimeo.com)

Keywords site:youtube.com “video resume”
Keywords site:(wordpress.com OR typepad.com OR
blogspot.com OR posterous.com OR livejournal.com OR
scribd.com OR docstoc.com OR slideshare.com)
(intitle:resume OR intitle:cv OR intitle:bio OR intitle:profile
OR intitle:"about me" OR intitle:profile)

inblogtitle: Keywords inposttitle: Keywords ("my
resume" OR "about me")
Social Media Recruitment
The Checklist
Boolean Crash course
Strings attached
Xray “niche” Social Networks
Powersearch for people
Powersearch Companies, Universities
and associations
Awesome resources for recruiters
For specific areas of recruitment
http://farm5.static.flickr.com/4012/4338307379_28d8545d9b.jpg




Creative Design
Keywords (site:behance.net OR
site:ffffound.com OR coroflot.com OR
deviantart.com

Keywords(site:polyvore.com OR
site:lookbook.nu OR site:looklet.com OR site:
moleskine.com)
Interior
                                                                  Design


http://farm2.static.flickr.com/1130/5137671243_f527033dd2.jpg
Keywords (site:avaliving.com OR
site:mydesignstories.net)
Academics
   and
Research




            http://farm4.static.flickr.com/3199/3330670980_dab9f6b5c8.jpg
Keywords (site:academia.edu OR
site:epernicus.com OR site:quartzy.com OR
site:researchgate.net OR site:scispace.com)
Social Media Recruitment
The Checklist
Boolean Crash course
Strings attached
Commands on “niche” Social Networks
Powersearch for resumes
Powersearch Companies, Universities
and associations
Awesome resources for recruiters
Keywords (intitle:resume OR inurl:resume OR intitle:cv
OR inurl:cv OR intitle:vitae OR inurl:vitae OR intitle:profile
OR inurl:profile)
-job –submit –wizard –eoe –examples –sample –template –
apply
Keywords (filetype:doc OR filetype:pdf OR filetype:wpd
OR filetype:wps OR filetype:pdf OR filetype:rtf OR
filetype:txt) (intitle:resume OR inurl:resume OR intitle:cv
OR inurl:cv OR intitle:vitae OR inurl:vitae) –jobs

Keywords site:(wordpress.com OR typepad.com OR
blogspot.com OR posterous.com OR livejournal.com OR
scribd.com OR docstoc.com OR slideshare.com)
(intitle:resume OR intitle:cv)
Social Media Recruitment
The Checklist
Boolean Crash course
Strings attached
Xray “niche” Social Networks
Powersearch for people
Target Companies, Universities and
associations
Awesome resources for recruiters
Target Companies & Associations




http://farm4.static.flickr.com/3324/3410235668_90a5e57cc2.jpg
Keywords (names of companies and competitors)
(intitle:resume OR inurl:resume OR intitle:cv OR inurl:cv
OR intitle:vitae OR inurl:vitae) -jobs –sample

 Keywords (names of companies and competitors)
(intitle:team OR inurl:team OR intitle:staff OR inurl:staff OR
intitle:people OR inurl:people OR intitle:employees OR
inurl:employees intitle:people OR inurl:people OR
intitle:associates OR inurl:associates)
Keywords (names of associations) (intitle:attendees OR
inurl:attendees OR intitle:chapter OR inurl:chapter OR
intitle:participants OR inurl:participants OR intitle:roster OR
inurl:roster OR intitle:registrants OR inurl:registrants OR
intitle:officers OR inurl:officers)
Keywords filetype:xls (intitle:attendees OR
inurl:attendees OR intitle:speakers OR inurl:speakers OR
intitle:participants OR inurl:participants OR intitle:roster OR
inurl:roster)
Target Universities
Keywords (names of universities) (intitle:alumni OR
inurl:alumni OR intitle: Alumnus OR inurl: Alumnus OR
intitle:graduates OR inurl:graduates OR intitle:alum OR
OR inurl:alum OR intitle:grads OR inurl:grads OR
intitle:masters OR inurl:masters OR intitle:postgraduates
OR inurl:postgraduates)
Resources
AIRS Directory and Sourcing Report
Boolean Black belt
Boolean Bar
Recruitingtool.com
broadlook.com
Arbita Training
booleanstrings.ning.com
Recruiting.com
Ere.net
recruiting blogs
Dean Da Costa blog
booleanblackbelt.com
recruit2.com
About Maysoun Mohamed
Advanced Certified Internet Recruiter(ACIR)
Certified Social Sourcing Recruiter(CSSR)
Certified Internet Recruiter(CIR)
Professional Recruiter Certification(PRC)
Certified Diversity Recruiter (CDR)
Professional in Human Resources (PHR)
Inbound Marketing Certificate (IMU)
Certified Professional Resume Writer (CPRW)
Bachelors in Business Administration(BBA)
Master in Business Administration (MBA)
Crowd http://farm3.static.flickr.com/2052/2163151837_1ebe564306.jpg
Pens http://farm5.static.flickr.com/4113/5431650667_03219a77bc.jpg
Einstein http://www.copyblogger.com/imfsp/
colors http://farm1.static.flickr.com/66/200301729_1500c9c747.jpg
Black and White Building http://farm4.static.flickr.com/3324/3410235668_90a5e57cc2.jpg
Bears http://www.flickr.com/photos/26327184@N07/3851755966/
Barbie http://farm1.static.flickr.com/63/181464305_4624c952dd.jpg
Bookshelf http://farm4.static.flickr.com/3199/3330670980_dab9f6b5c8.jpg




                                                                               Image Credits
Boolean http://www.flickr.com/photos/meliroo/402073246/lightbox
Visual Resume http://www.flickr.com/photos/dougbelshaw/4274387237/
Mindmap Resume http://www.flickr.com/photos/jwynia/216512010/
Alexander Park Resume http://www.flickr.com/photos/buyalex/3421549748/
Pau Morgan resume http://www.flickr.com/photos/paumorgan/4028700199/
Strings http://farm7.static.flickr.com/6138/5930582380_e90557878c.jpg
Chinese Books

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A Recruiter's Checklist (Strings Attached)

  • 1. A Recruiter’s Checklist (with Boolean Strings Attached)
  • 2. Social Media Recruitment The Checklist Boolean Crash course Strings attached Xray “niche” Social Networks Powersearch for resumes Target Companies, Universities and associations Awesome resources for recruiters
  • 4. Is Beautiful for Employer Branding
  • 5. Candidates can be found faster
  • 6. Candidates can be found easier
  • 7. Candidates can be found with higher accuracy
  • 10. So social media is recruiters’ best friend
  • 11. Social Media Recruitment The Checklist Boolean Crash course Strings attached Xray “niche” Social Networks Powersearch for resumes Target Companies, Universities and associations Awesome resources for recruiters
  • 13. LinkedIn+Plaxo+Twitter+Googleplus +Facebook +xing+visible.me+zoominfo+viadeo+ myspace+quora
  • 14. 2.Update your status about the candidates you are looking for 3.Look for people in Connections, Friends, Followers and Circles 4-Use Basic and advanced People Search
  • 15. 4.Look for people relevant to your search in LinkedIn Answers LinkedIn Events Facebook Branchout App Twitter Lists
  • 16. 5.Post jobs for free Facebook Marketplace Facebook & LinkedIn Groups Facebook relevant pages Your Blog OR your Facebook page Slideshare OR Docstoc OR Scribd
  • 17. Social Media Recruitment The Checklist Boolean Crash course Strings attached Xray “niche” Social Networks Powersearch for people Target Companies, Universities and associations Awesome resources for recruiters
  • 19. AND (space in Google ) links two or more terms OR ( | ) collects information that contain either terms NOT ( - ) collects documents excluding the term Quotes ( “” ) defines exact phrase Parentheses () define a subset of a search Wildcard * (almost) for proximity search Tilde ~ search for synonyms Plus Sign “+” prevents “stemming”
  • 20. Field Search Commands intitle: Word in the Title inurl: Word in the URL intext: Word in the text Site: Searches only within a specific website (called xray) filetype: Searches for a specific format (doc, xls, pdf)
  • 21. Social Media Recruitment The Checklist Boolean Crash course Strings attached Xray “niche” Social Networks Powersearch for people Target Companies, Universities and associations Awesome resources for recruiters
  • 22. The key to create awesome Boolean strings is to have the right keywords.
  • 24. & to create really awesome Boolean strings get more keywords
  • 25. 1.Google Adwords 2.job aggregators (indeed and simplyhired) 3.LinkedIn(for job titles and skills description)
  • 26. The following strings are “Google” Friendly Boolean syntax is different for different search engines and databases
  • 28. Keywords (site:www.linkedin.com/pub OR site:linkedin.com/in)-inurl:job -inurl:answers -intitle:directory -inurl:directory –inurl:dir -inurl:companies -inurl:updates Keywords site:twitter.com -inurl:status –jobs Keywords site:twitter.com inurl:lists Keywords(site:plaxo.com OR site:xing.com OR site:visible.me)
  • 29. Keywords (site:visualcv.com OR site:emsurse.com OR site:about.me OR site:chi.mp OR site:flavors.me OR site:elance.com OR site:doyoubuzz.com) –job Keywords (site:flickr.com OR site:youtube.com OR site:vimeo.com) Keywords site:youtube.com “video resume”
  • 30. Keywords site:(wordpress.com OR typepad.com OR blogspot.com OR posterous.com OR livejournal.com OR scribd.com OR docstoc.com OR slideshare.com) (intitle:resume OR intitle:cv OR intitle:bio OR intitle:profile OR intitle:"about me" OR intitle:profile) inblogtitle: Keywords inposttitle: Keywords ("my resume" OR "about me")
  • 31. Social Media Recruitment The Checklist Boolean Crash course Strings attached Xray “niche” Social Networks Powersearch for people Powersearch Companies, Universities and associations Awesome resources for recruiters
  • 32. For specific areas of recruitment
  • 34. Keywords (site:behance.net OR site:ffffound.com OR coroflot.com OR deviantart.com Keywords(site:polyvore.com OR site:lookbook.nu OR site:looklet.com OR site: moleskine.com)
  • 35. Interior Design http://farm2.static.flickr.com/1130/5137671243_f527033dd2.jpg
  • 37. Academics and Research http://farm4.static.flickr.com/3199/3330670980_dab9f6b5c8.jpg
  • 38. Keywords (site:academia.edu OR site:epernicus.com OR site:quartzy.com OR site:researchgate.net OR site:scispace.com)
  • 39. Social Media Recruitment The Checklist Boolean Crash course Strings attached Commands on “niche” Social Networks Powersearch for resumes Powersearch Companies, Universities and associations Awesome resources for recruiters
  • 40.
  • 41. Keywords (intitle:resume OR inurl:resume OR intitle:cv OR inurl:cv OR intitle:vitae OR inurl:vitae OR intitle:profile OR inurl:profile) -job –submit –wizard –eoe –examples –sample –template – apply
  • 42. Keywords (filetype:doc OR filetype:pdf OR filetype:wpd OR filetype:wps OR filetype:pdf OR filetype:rtf OR filetype:txt) (intitle:resume OR inurl:resume OR intitle:cv OR inurl:cv OR intitle:vitae OR inurl:vitae) –jobs Keywords site:(wordpress.com OR typepad.com OR blogspot.com OR posterous.com OR livejournal.com OR scribd.com OR docstoc.com OR slideshare.com) (intitle:resume OR intitle:cv)
  • 43. Social Media Recruitment The Checklist Boolean Crash course Strings attached Xray “niche” Social Networks Powersearch for people Target Companies, Universities and associations Awesome resources for recruiters
  • 44. Target Companies & Associations http://farm4.static.flickr.com/3324/3410235668_90a5e57cc2.jpg
  • 45. Keywords (names of companies and competitors) (intitle:resume OR inurl:resume OR intitle:cv OR inurl:cv OR intitle:vitae OR inurl:vitae) -jobs –sample Keywords (names of companies and competitors) (intitle:team OR inurl:team OR intitle:staff OR inurl:staff OR intitle:people OR inurl:people OR intitle:employees OR inurl:employees intitle:people OR inurl:people OR intitle:associates OR inurl:associates)
  • 46. Keywords (names of associations) (intitle:attendees OR inurl:attendees OR intitle:chapter OR inurl:chapter OR intitle:participants OR inurl:participants OR intitle:roster OR inurl:roster OR intitle:registrants OR inurl:registrants OR intitle:officers OR inurl:officers)
  • 47. Keywords filetype:xls (intitle:attendees OR inurl:attendees OR intitle:speakers OR inurl:speakers OR intitle:participants OR inurl:participants OR intitle:roster OR inurl:roster)
  • 49. Keywords (names of universities) (intitle:alumni OR inurl:alumni OR intitle: Alumnus OR inurl: Alumnus OR intitle:graduates OR inurl:graduates OR intitle:alum OR OR inurl:alum OR intitle:grads OR inurl:grads OR intitle:masters OR inurl:masters OR intitle:postgraduates OR inurl:postgraduates)
  • 50. Resources AIRS Directory and Sourcing Report Boolean Black belt Boolean Bar Recruitingtool.com broadlook.com Arbita Training booleanstrings.ning.com Recruiting.com Ere.net recruiting blogs Dean Da Costa blog booleanblackbelt.com recruit2.com
  • 51. About Maysoun Mohamed Advanced Certified Internet Recruiter(ACIR) Certified Social Sourcing Recruiter(CSSR) Certified Internet Recruiter(CIR) Professional Recruiter Certification(PRC) Certified Diversity Recruiter (CDR) Professional in Human Resources (PHR) Inbound Marketing Certificate (IMU) Certified Professional Resume Writer (CPRW) Bachelors in Business Administration(BBA) Master in Business Administration (MBA)
  • 52. Crowd http://farm3.static.flickr.com/2052/2163151837_1ebe564306.jpg Pens http://farm5.static.flickr.com/4113/5431650667_03219a77bc.jpg Einstein http://www.copyblogger.com/imfsp/ colors http://farm1.static.flickr.com/66/200301729_1500c9c747.jpg Black and White Building http://farm4.static.flickr.com/3324/3410235668_90a5e57cc2.jpg Bears http://www.flickr.com/photos/26327184@N07/3851755966/ Barbie http://farm1.static.flickr.com/63/181464305_4624c952dd.jpg Bookshelf http://farm4.static.flickr.com/3199/3330670980_dab9f6b5c8.jpg Image Credits Boolean http://www.flickr.com/photos/meliroo/402073246/lightbox Visual Resume http://www.flickr.com/photos/dougbelshaw/4274387237/ Mindmap Resume http://www.flickr.com/photos/jwynia/216512010/ Alexander Park Resume http://www.flickr.com/photos/buyalex/3421549748/ Pau Morgan resume http://www.flickr.com/photos/paumorgan/4028700199/ Strings http://farm7.static.flickr.com/6138/5930582380_e90557878c.jpg Chinese Books