Apresentação feita em um evento de best practices da Rede Laureate, Miami, USA, 2007

1. presentation

2. Internet in Brazil Anhembi Morumbi Positioning and web strategy Anhembi Morumbi web based projects prospects Anhembi Morumbi web based projects students index

3. Internet Access in Brasil Source: IBOPE / Netratings – Period: June/05

5. Market Share per Class and Sex Source: Mídia Dados 2005

6. 94% of class-A youths have a PC at home. Internet access is more common among youths between 15 and 17 years old (76%). The increase of Internet use among class-C youths: from 7%, in 1999 to 24%, in 2004 (Source: MTV Brasil Survey). The number of Internet users who access the net at home reached 13.2 million people in February/2006, against 12 million in January/2006 (Source Ibope/NetRatings). The MTV survey points out “radio and cell phone as great companions and Internet as the best way of being informed”. Brazilian Youth X Internet

7. Add value to society by its vision: Be a modern, enterprising and innovating institution, with different pedagogic and administrative models, capable of developing, in students, the competence for endeavouring and innovating on his/her professional performance. Programs Teaching Creativity and Innovation Mission Internet Relationship Advertising Chiropraxy Tourism Fashion Game Design Gastronomy Produce Creative and Innovating talents EAD Pionneer at globalization Graduating Modules

8. Why is the internet important for Anhembi Morumbi? Internet is multidimensional Effective use of the internet can be one-to-one, one-to-many, or many-to-many Internet is multipurpose Provides higher-quality customer service, increasing customer´s loyalty Internet is multidisciplinary Use in relationship, sales, advertising, promotion of public debates, creativity gains

9. Internet in Brazil Anhembi Morumbi Positioning and web strategy Anhembi Morumbi web based projects prospects Anhembi Morumbi web based projects students index

11. E-commerce/database management Web registration Relationship Advertising Special Projects Prospects Student Distance Education Virtual Register’s Office Day free Relationship Special Projects: Web World Cup, WEBTV

12. Internet in Brazil Anhembi Morumbi Positioning and web strategy Anhembi Morumbi web based projects prospects Anhembi Morumbi web based projects students index

13. prospects E-commerce/Database generation

15. On-line sign ups: 23,802 - 92.8% In-person sign ups: 1,848 - 7.2% Web registration Source: Marketing Dpt - AM All process via internet: Application form Back office management Result Download of contract and slips of payment Test is not available on the internet prospects

16. Slip/ Payments Congratulations and Sign up confirmation Enrollment Reminder On-line application form Web registration Source: Marketing Dpt - AM prospects

19. Advertising INTERACTION YOUNGERS MEDIA AGREEMENTS CREATIVE USE Greater affinity Relationship with friends Researches Different formats Search tools Set prime time and websites Advertisement on blogs, messenger, orkut. prospects Source: Marketing Dpt - AM INTERNET

20. Internet is obtaining substantial advertising participation on current media Profile of open TV audience/FM Radio listeners/Access Source: Marketing Dpt - AM prospects

21. prospects Source: Marketing Dpt - AM

22. Case Yahoo This banner was delivered to more than 4 million page views... 2 million people have clicked on this banner ... 2 thousand people have accessed the website of Anhembi Announce the association with Laureate Network (January, 2006). prospects

24. Contest: The winner would win a trip to South Africa for a two-week English course, answering the question: “ Why does Universidade Anhembi Morumbi produce more innovating professionals?” Magazines´s site Professional of Future Sponsored content in media prospects Hotsite = 3,000 records

25. Internet in Brazil Anhembi Morumbi Positioning and web strategy Anhembi Morumbi web based projects prospects Anhembi Morumbi web based projects students index

27. Assessment followed by Development Rooms CAMILA is a project for the entire AM faculty training in a total online environment, fully developed by AM IT team. EAD faculty

28. Some services avaiable on internet: Enrollment; Grade review requests; Changes on register information; Copy of payment slip, transport; Ticket ID card, apprenticeship,; Class schedule, access passwords... Created in 2005 to reduce waiting time and servicing Total of requests avaiable – 46 On-Line Requests – 23 Jan to Feb/2005: 2,942 only in-person requests Jan to Feb/2006: 16,641 in-person and online requests Virtual Register’s Office students

29. Students access website and then the Virtual Register's Office Requisition generates a protocol Register´s Office receives the requisition through e-mail of the provider The amount of the document to be paid by the student is added to his/her monthly fee Register´s Office receives the requisition via e-mail of the provider Students choose to receive personally or at home (adding an extra R$ 2.40 for postage) The university has also invested on stands around the Campus so that students could place their requests without needing to use labs or go personally in the Register´s Office Virtual Register’s Office students

32. WEB WORLD CUP: first action Emotion and international integration, attracting youngsters from all around the world. A great virtual forum for discussing subjects related to soccer. Special web based programs University World Community students Created for allowing students and teachers from the network to know each other and interact.

35. What is to come... The next generation of college applicants

38. The “right now” of the globalized world of youngers is the same immediacy that surrounds and features the behavior of the Brazilian youngsters, which are recognized as an impatient, in-haste generation. With the Laureate International Universities Network partnership and the investment in actions exploring the Internet tool, Universidade Anhembi Morumbi presents itself with a globalized view, concerned about keeping an updated communication with its students, complying with the new standards of modern language. Conclusion

39. origo.com.br