1. Mktg8125.046 Describe the essential infrastructure requirements for the operation of an Internet Marketing website
Mktg8125.049 Describe accessibility considerations when developing a website
Mktg8125.057 Describe the costs associated with constructing and maintaining a website
Mktg8125.058 Explain the advantages and disadvantages of outsourcing design and maintenance of a website
Mktg8125.059 Describe the collection and payment options for websites

2.  The internet allows small businesses to
compete w/ large businesses (especially in
niche markets ex. Clothing)
Infrastructure
 A set of elements that provide the framework
to support the entire structure
Ecommerce example:
 The equipment, resources and technologies
needed for an ecommerce business

3. (Costs per year)
 Basics
 Telephone line or cable line - $0
 Computer - $0
 Internet Service Provider - $750
 Website Design - $1500 Outsource (or 100
per pg avg. 15 pg)
 Hosting - $240

4. (Costs per year)
 Secure Transaction Host - $1200
 Search Engine Registration - $300
 Firewalls - $260
 Antispam/Antiviral Software - $150
 Database Mgt System - $700
 Payment Processor - $2200
 Maintenance - $5200
 Web Traffic & Marketing - (average $1500) $0
– infinity

5.  Order forms
 Html shopping cart
 Database driven shopping cart
 Auction
 Email order delivery
 Online transaction processor

6. Payment Process
 Security
 Checkout
 Process Payment
 Order Acknowledgement
 Customer Service
Flow of Money
 Customer
 Checkout/Shopping Cart
 Processor/Authorizer – ex. Verisign, CyberSource, SurePay
◦ Active
◦ Has credit
◦ Holds the $
◦ Records name & info
 Credit Company Bank
 Merchant Bank
 Merchant

7. Delegating a business process to an external service
provider who is responsible for day to day running
and maintenance
 What is outsourced?
◦ Marketing
◦ Web design
◦ Web maintenance
◦ Web hosting
◦ IT maintenance
◦ Accounting
◦ Telephone answering/Telemarketing
 Why outsource?
◦ Lack existing skills
◦ Lack resources/equipment
◦ Sometimes cheaper
◦ Time priorities of staff

8. Advantages
 Focus on your core activities
 Peace of mind (don’t have to worry about staying
up to date with current competitors or
technologies)
 Often more professional
Disadvantages
 Lose some control
 Other company may not be reliable or may go
out of business
 can be expensive
 Competitors may use same company

9.  10-20% of web users have a disability that effects their use of the
web
 Federal law requires companies to provide equivalent and non
discriminatory access to websites for people with disabilities
 Examples
◦ They may not be able to see, hear, move, or may not be able to process
some types of information easily or at all.
◦ They may have difficulty reading or comprehending text.
◦ They may not have or be able to use a keyboard or mouse.
◦ They may have a text-only screen, a small screen, or a slow Internet
connection.
◦ They may not speak or understand fluently the language in which the
document is written.
◦ They may be in a situation where their eyes, ears, or hands are busy or
interfered with (e.g., driving to work, working in a loud environment, etc.).
◦ They may have an early version of a browser, a different browser entirely, a
voice browser, or a different operating system
 Options for web designers to meet accessibility standards:
◦ Using style sheets – elimnates font problems and speeds up download time
◦ Provide text and or audio equivalent to images
◦ Create pages that do not rely on one type of software or hardware