The document discusses starting a movement rather than hiring by growing a community of supporters and ambassadors. It advocates for transparency, putting oneself out there, and growing recognition through awards and partnerships. It also discusses hiring globally for a distributed team, prioritizing freedom over perks, skills over specific qualifications, and ongoing relationship building over one-time hiring.

1. Forget Hiring
Start a movement,
unicorns will notice

2. Hello!
Hola!
Bonjour!
Kalimera!
Mayel de Borniol
The “Universal Translator”
powered by people

3. How to start a movement
source: http://www.ted.com/talks/derek_sivers_how_to_start_a_movement.html

4. onlookers
-> fans
-> participants
-> ambassadors
-> team members

5. Having a crazy big vision
and impactful mission
“we aim to do to language barriers
what the aeroplane did to geographical barriers”
Having social values
“making interpretation accessible and affordable to
as many people as possible, while also creating a fair
source of income for our community”

6. ...makes people are crazy about it!
“in love with babelverse”
“could be a dent in the universe”
“Multiculturalism 2.0”
Love what babelverse is doing!
“wonderful, useful & humanitarian project.”
“These guys are genius. Babelverse
introduces Web 3.0.”
“Congratulations on a revolutionary product!
I'll be using on my next trip...”
“I think they're going to go ballistic!
Unlocking massive untapped potential!”
“Truly EXTRAORDINARY.”
“The world is changing and I love it! :)”
“exceptionally ambitious.”
“LOVE this idea. please crush it...”

7. ... who become ambassadors
Multiply the impact
Spread the word
Advise on local languages & cultures
Help grow & preserve community
Raise awareness in press
Beta testing

8. Not being stealth
• Putting ourselves out there at
every opportunity
• Very transparent
• Speak with community 1-on-1
• Meet-ups

9. ...results in recognition
People’s Choice - TechCrunch Disrupt NY
Award Winner & People’s Choice - The Next Web (B2B & People’s Choice)
Award Winner - LeWeb
Finalist - The Europas
Finalist - Dublin Web Summit & Pioneers Festival
Finalist - Startup Britain 2012 Olympic Games
Award Winner - Pulso Social - Top 2 Startup in Latin America
Finalist - Bloomberg & TechStars “Next Big Thing”
Award Winner - Startup Weekend Athens, Greece

10. hiring globally
• multiplies your chances of finding right fits
• distributed team helps become a global business
• many tools available for remote collaboration
IM, video chat, Facebook groups, IM, Google Docs, GrexIt for shared email
• still important to have regular get-togethers

11. Happiness: Perks vs. Freedom
do we want spoilt & entitled kids who are looking for
the newest, shiniest toy?

12. ...or independent &
passionate “glomads”?
#todaysoffice

13. “leaders lead by
example, whether they
intend to or not”

14. look where the “A players”
stand out among their peers
for example:
•
•
•
•
•
good coders on stackoverflow, github
passionate designers on dribbble
eager interns on enternships
experienced people on escapethecity
industry events & communities

15. Cover letters & resumes suck
• boring & don’t tell you much
• start a real conversation instead:
somewherehq.com, video chat or coffee shop
• see what they’ve actually done:
open source, GitHub, Behance, etc.
• get to know them & their network :
LinkedIn,Twitter, Facebook, splinter.me

16. Titles suck
• Things change anyway
• Enable initiative
• Close collaboration
• Task-based project management

17. Skills vs.
self-learning & curiosity
• Generalists with strong foundations
• More variety & flexibility
• Tech changes so quickly
• Less hand-holding

18. Hiring never stops
• Build relationships (face to face
but also via social media)
• Pool of people to call upon when
you need them

19. Dating before
moving in together
• Are they “the one” for you?
•
Are you “the one” for them?
• Test drive with small projects
• Takes time, don’t settle

20. Join the movement!
Thank you. Questions?