1. SEMANTICS: HOW THE
WORDS
AFFECT OUR BUSINES LIVES

2. SEMANTICS
 Semantics is the study of meaning. It
typically focuses on the relation
between signifiers, such
as words, phrases, signs and symbols, and
what they stand for.
 It is often used in ordinary language to
denote a problem of understanding that
comes down to word selection or connotation

3. EXAMPLES OF SEMANTICS
 “Pen” is a word with two meanings:
i. A pen to write with
ii. a place for animals that has fence all
around
 “Like” is also a same kind of word:
i. For liking someone
ii. For giving example.

4. MORE WORDS….
 Cheap
 Plant
 Watch
 Stand
 Leave
 Bark
 Stamp

5. THEORIES BASED ON SEMANTICS
 Model Theoretic Semantics
 Truth-Conditional Semantics
 Lexical & Conceptual Semantics
 Lexical Semantics
 Computational Semantics

6. TYPES OF SEMANTICS
 RIGID OPPOSITION
 TRANSFER OF MEANING
 PROHIBITED THOUGHTS
 SEPARATION
 STIGMA
 UNDERMING THE MOTIVE

7. ROLE PLAY

8. CASE STUDY
The focus of this case study is the hurdles
faced by retailing giant Wal-Mart in the
Japanese market.

9. BIBLIOGRAPHY
 http://en.wikipedia.org/wiki/Semantics#Theories_in
_Semantics
 http://www.psychology.stir.ac.uk/staff/agillespie/doc
uments/Gillespie_Alternativerepresentationsandse
manticbarriers_000.pdf
 http://www.casestudyinc.com/walmart
 http://www.blurtit.com/q757653.html
 http://grammar.about.com/od/rs/g/semanticsterm.ht
m

10. THANK YOU