Cultural Influences2

CULTURE? ,[object Object],VALUES & BELIEFS

Values are also beliefs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],MENTAL IMAGES Kodak Fuji films

CUSTOMS ,[object Object],[object Object],Touching feet of old people

CUSTOMS GUIDE FOR BEHAVIOUR BELIEFS C O N T R A S T I N G P O I N T

CHARACTERISTICS OF CULTURE KASHMIR KERALA The Invisible Hand Of Culture

CULTURE SATISFY NEEDS ,[object Object],Free Restaurant

ADVERTISING/FASHION SYSTEM FASHION SYSTEM CULTURALLY CONSTITUTED WORLD CUSTOMER GOODS POSSESSION RITUAL EXCHANGE RITUAL GROOMING RITUAL DIVESTMENT RITUAL INDIVIDUAL CUSTOMER

CULTURE IS SHARED ,[object Object],Starting a new job – get a haircut , new clothing

CULTURE IS DYNAMIC ,[object Object]

VALUE MEASUREMENT SURVEY INSTRUMENT

ROKEACH VALUE SURVEY TERMINAL VALUES INSTRUMENTAL VALUES A comfortable life Ambitious Equality Broad Minded Freedom Obedient Social Recognition Logical Wisdom Imaginative Self Respect Clean Inner Harmony Polite

Indian core values ,[object Object],[object Object],GUIDING SOURCE PERVASIVE ENDURING CONSUMER-RELATED

[object Object],[object Object]

[object Object],[object Object],[object Object]

Cultural Influences2

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a Cultural Influences2

Semelhante a Cultural Influences2 (20)

Último

Último (20)

Cultural Influences2