RE Capital's Visionary Leadership under Newman Leech
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1. Submitted To: Mahamaya Technical University
Presented By: Abhishek Todiwal
SVS Group of Institutions
2. 1.CADBURY IS A LEADING GLOBAL
CONFECTIONARY CO. WITH A
OUTSTANDING PORTFOLIO OF
CHOCOLATE,GUM,& CANDY BRANDS
2.CADBURY SELLING THEIR PRODUCTS
IN ALMOST EVERY COUNTRY
AROUND THE WORLD.
3.IT’S ONE PURPOSE TO CAPTURE THE
SPIRIT OF WHAT THEY ARE TRYING
TO ACHEIVE AS A BUSINESS.
3. 1824 Aged 22, John Cadbury, a young Quaker,
opens a small grocers shop in Birmingham-
making chocolate on the sideline.
1847 John Cadbury moves his business to a
larger factory, as his company becomes The
Cadbury Brothers- his brother Benjamin joining
him.
4. 1861 John Cadbury retires and sons Richard
and George take over the company.
1879 Cadbury Chocolate Company moves to
Bournville. Over the next ten years the number
of employees grows to 1,200.
1893 Cadbury Company builds a village for it’s
employees.
1920’s The Cadbury script logo is first used.
5. 1.INCREASE THE WIDTH OF
CHOCOLATE CONSUMPTION WITH
LOW PRICE POINT PACK.
2.MAINTAIN IMAGE LEADERSHIP
THROUGH A SUPERIOR MARKETING
MIX.
3.BE A SIGNIFICANT PLAYER IN THE
GIFTING SEGMENT.
6. 1.PROMOTION
OF BRANDS CARRYING MASS FRANCHISE
WITHOUT COMPROMISE ON QUALITY.
2.BETTER PRODUCT QUALITY AND PACKAGING.
3.EFFICIENT WORKING CAPITAL MANAGEMENT.
4.INCRESING THE MARKET DEPTH INCLUDING RURAL
INDIANS
COVERAGE.
7. THE CO. MANUFACTURE & SALES
1.CHOCOLATES
2.SUGAR CONFECTIONARY
3.MALTED FOODS
4.COCOA POWDER
5.DRINKING CHOLOCATE & SMALL EXTRACT
8. Chocolate, is a general term for the products of
the seeds of the cocoa or chocolate tree, used for
making beverages or confectionery.
Cadburys Chocolate is special. But why? The answer
is it’s unique taste and style.
While in production cocoa butter is added giving it a
taste different to any other chocolate.
13. 3
With Milk:
After eight years of experimenting,
the Swiss Daniel Peter puts the
first milk chocolate on the market in 1875
milk chocolate
14. 4
Melting Sweetness
Rodolphe Lindt of Berne produces
chocolate which melts on the tongue
for the first time in the year 1879.
First Dairy Milk
15. Strenghts
Large teeming population of kids and
teenagers
Well established market
Vast variety of products
Priced according to Indian mind set
Easy availability of cocoa in india
16. Large portion of population suffers from
diabetes, cholesterol disorders etc
Dental problems associated with
consumption of chocolates.
17. Opportunities
Innovative uncaptured chocolate market in india –
( such as sugar free chocolate sector)
Large number of occasion celebrations and
festivals in which chocs are used as a medium to
convey happiness
Increasing acceptance of Globalisation and better
relationship with foreign companies.
18. Threats
Competition- cut throat competition from nestle
amul and international choc brands
Negative publicity and contravacies
Negative publicity and contravacies
New entrance and individual players ( rise in sale
of homemade chocolates)
Preference and availability of other substitutes (
sweets and deserts)
22. The Management Make a good a plan.
They organised proper work to the right
people.
They are create a structure of work.
They motivate to organisation people to
achieve their goals.
They show their good skill.
23.
24. They keep a track of the process.
They monitor the effectiveness of planning,
organising and directing.
They do everything according to the plan.
They take measurement of actual performance.
They motivated to organisational people &
workers.