Watch how to create online videos: http://youtu.be/9XoAB6iipWk 1.Planning. Before you start creating a video, it is very important to understand your goals. For example you may want to create a video for any product page on your store and therefore increase its conversions. You may also want to create a serials of videos about you business and promote your video channel in YouTube. Or you want to create a video about your product to publish in all social networks. In any case you must realize what results you want to get and how to evaluate them. When planning your video, define you goals, publishing methods and your audience. 2. Video creation. Depending on your marketing strategy, you may need videos of different types: product review, educational, informative, etc. Think over all details of your video. A good planning, gives more chances for your video marketing success. Try to give your videos a special style and use it in each of your videos. Don’t change your style too much as your videos must be recognizable.