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Inside Innovation
Workshop at IE
How	
  might	
  we	
  …?	
  
The Challenge!
User	
  &	
  
Customer	
  
Interviewing with Empathy!
Quotes	
  &	
  defining	
  words	
   Thoughts	
  &	
  Beliefs	
  
Ac:ons	
  &	
  Behaviors	
   Feelings	
  &	
  Emo:ons	
  
Take a stand!
Ideating!
Brainstorming Principles	

• Defer Judgement	

• Encourage Wild Ideas	

• Build on the ideas of others	

• Stay focused on topic	

• BeVisual	

• One conversation at a time	

• Go for quantity!
Prototyping!	
  
•  IE	
  Business	
  School	
  
•  IDEO,	
  Frog	
  Design,	
  Con:nuum	
  
•  dschool.stanford.edu	
  
•  rotmandesignworks.ca	
  
•  Impact	
  Hub	
  
•  HCD	
  Connect	
  
•  The	
  art	
  of	
  innova:on,	
  Tom	
  Kelley	
  
•  Change	
  by	
  design,	
  Tim	
  Brown	
  
Where	
  can	
  you	
  learn	
  more?	
  
Inside Innovation
Workshop at IE
max.oliva@impacthub.net
@maxoliva36

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Inside Innovation Workshop at IE Business School