From an innovation session held in a club, early morning, for Media24 in Cape Town. Everyone got field notebooks and my inescapable goading to use Evernote to capture cultural change and pain points, and a healthy dose of Tom Chi to get them prototyping. A call to nerdery, niches and documenting their data.

1. Accelerating
Ingenuity with
Scientific Method,
Prototyping &
Live Remix
+ DJ
SCIENTIST
Evoke your inner

2. It’s a good time to be
an odd duck.

3. RELEARN
Enough with the lecturing, tests and gurus.
There used to be a No. 1 right way.
Increasingly evident, there is no 1 right way.
Each1Teach1
What have you learned/taught online?

4. SUPERSTITION
Hunt down evidence
KILLERS

5. EXTEND SENSES
to other planets, and far beyond

6. QUANTIFIED
SELF
Data. What are you tracking?
Fork vs Toothbrush.

8. FIELD NOTES
BE an anthropologist.
DOCUMENT
“Remember kids, the only difference between
screwing around and science, is writing it down” -
Adam Savage, Mythbusters

9. OUCH! POINTS
Develop Good Taste in Problems.
Objective Problem Identifier not Solver.
Describe it better.

10. MONKEY AROUND,
seriously

11. UNEXPECTED
EVOLUTION
Control, not so much.
Don’t shut down user functionality remix.
Exaptation.

12. MAKE
“Friends don’t let friends go into finance”.
Make stuff, not just deals.

13. REPAIR
Inside the closed boxes. Outside consumer churn.
Rolex! vs Apple
DIY ------>> DIT (Do It Together)
Anil Dash & Gina Trapani geek leads

15. GET OUT OF THE
BUILDING
Field-trips.
Reality-walk your hypothesis.
Zip into the skin of your users, what do they see?

16. ECCENTRIC
Explore unusual worlds.
Dare new sensory inputs!
Stephen Johnson: “Where Good Ideas Come From”

18. FAN POWERED
Alternative power for a new world.
Let people surprise you!
Invite them to build with.

19. REMIX
Gutenberg & the wine press.
Fan-fiction.
50 Shades of Grey was a remix of Twilight

20. DARE to SHARE
95% harmless
Most people don’t do anything but talk
about great ideas.
No need to be the 1st or only.
Healthy Capitalism.

21. CONTEXTmanagement.

22. BE THE COACH

23. T-SHAPED YOU
Deepen your Craft. SPECIALISE.
Mine your gems
If your work is Programmatic = Problematic!

24. COMPARISONITIS
can kill you, slowly

26. THE BEST MINDS OF MY GENERATION
ARE THINKING ABOUT HOW TO MAKE
PEOPLE CLICK ADS.
THAT SUCKS.
- JEFF HAMMERBACHER

27. TOM CHI & DANIEL EPSTEIN

28. SCIENTIFIC METHOD
• OBSERVE, keenly.
• DATA generate and collect. Document!
• HYPOTHESIS
• MAKE Prototype. Set up Experiment. Document!
• LIVE TEST Get Critical Feedback. Document!
• TWEAK Remix
• PRESENT Peer Review and Release.

29. NERD IT UP!
@maxkaizen

30. Shared and Licensed under Creative Commons on Flickr
by these rather excellent photographers:
Image Credits
YoungEinstein http://www.flickr.com/photos/young_einstein
Mino* http://www.flickr.com/photos/mino_andrade/
FurryScaly http://www.flickr.com/photos/furryscalyman
NASA Goddard Photo and Video http://www.flickr.com/photos/gsfc/
Richard Carter http://www.flickr.com/photos/gruts/
GoefTheRef http://www.flickr.com/photos/geoftheref/
TheGiantVermin http://www.flickr.com/photos/tudor/
Seq http://www.flickr.com/photos/seq/
thank youThe presentation is licensed under Creative Commons BY SA to Max Kaizen