Please contact Maxwell Finn at max@dailyhundred.com or 609-664-6630 for more information.

1. Investor Presentation
March 2013

2. Welcome
The Daily Hundred
The Daily Hundred gives away $200 cash
everyday to loyal customers who share
the best photos!
Our users pay nothing!
Ready to learn more?

3. Executive Summary
The Daily Hundred
The Daily Hundred has developed an innovative social media and mobile-based marketing platform
that harnesses the power of word-of-mouth advertising. The Daily Hundred’s mission is to change
the DNA of modern day marketing tactics and platforms by giving customers a powerful voice.
Our core technologies include a contest hosting platform and social ranking algorithms; we offer
and manage daily, location specific challenges for businesses to advertise; additionally, we offer
enterprise level licensing opportunities utilizing our platform.
Our revenue is derived from usage and licensing fees. Usage fees consist of service charges to our
clients who offer promotions through our local Daily Hundred mobile platform. Licensing fees
consist of charges to use our platform under our client’s name and hold promotions independently
of our named site.
Our iOS beta program in Gainesville, Florida ran from 08/20/12–12/10/12 and we had 5,700+
downloads from the Apple app store, more than 2, 500+ submissions, and over 40,000+ votes.
Our target market is projected to control more than 30% of global advertising spending by 2014
with more than $50 billion dollars being spent on marketing efforts mobile and online. We anticipate
our disruptive and proprietary technology will not only capture a significant portion of that market,
but also induce even higher spending in the market we are redefining.

4. The Problems
Daily Mobile Brand Photo
Deals Ads Loyalty Contests
Companies of all sizes today are
Small business owners have It is no secret that the world is Customers today no longer think
running photo contests to engage
resorted to running daily deals in going mobile and the traditional that a receiving a free small drink
directly with their customers.
order to attract new customers. banner ad model does not after 10 full priced purchases is a
Unfortunately even the biggest
translate to mobile devices. good reward for their loyalty.
This model does not work and companies are just hacking
small business owners In order to reach consumers on Companies spend a majority of together existing social media
throughout the country have mobile devices, businesses their marketing budget on the tools like Instagram, Twitter and
lost large amounts of capital need to look beyond traditional medium instead of the actual Facebook to run these contests.
and customers by running advertising methods and adopt customer. Businesses of all
C u r re n t o ff e r i n g s a re n o t
campaigns through Groupon more engaging models like The sizes need to rethink this model
producing consistent or
and LivingSocial. Daily Hundred. or risk losing customers.
controlled results.
Important Fact!
10% of all media is currently consumed on a mobile device, but
only 1% of total ad spend is allocated to mobile. Currently, 25% of
global ad spend is allocated to print despite the fact that only 7% of
all media is consumed through the medium.

5. The Solution
The Daily Hundred provides business owners with an innovative advertising platform,
which turns their customers into an extension of their marketing teams. Businesses run fun
photo contests, using our platform, where customers compete to see who can receive the
most votes. In essence, customers are excited to promote the business running the contest.
a win-win-win scenario for everyone!
Photo Contest Platform
Maintain Gather
Reach
Total Detailed
Customers
Control Analytics
reward
Set all Moderate & View Total
Run Exciting the right discover Top
contest Own All Reach of
Contests customer Influencers
variables Photos Campaign
behavior
The most cost effective & powerful Advertising Platform

6. Contest Process
The Business Comes Up
with an awesome
contest idea
The business receives
detailed analytics and all We work with the business to
of the photos create all contest material
The incredibly happy winners
Both the business & Daily
tell all of their friends
hundred promote contest
about the business and
prior to start date
contest
The contest ends and at On contest day dozens of
least two users win the $100 users interact with the business
prizes and take awesome photos
Users then share their
photos with friends via
Social media, text and
word of mouth

7. Why it works
How are customers influenced?
Display Ads on Ads on Social Ads in Ads on Word Of Mouth
Mobile Devices Networks Newspapers Television Advertising
33%
of consumers are influenced by
36%
of consumers are influenced by
46%
of consumers are influenced by
47%
of consumers are influenced by
92%
of consumers are influenced by
display ads on mobile devices ads on social networks ads in newspapers ads on television recommendations from people
they know
Power of Word of Mouth
Once a user has entered a Daily Hundred contest it is in their best interest to share their submission
with as many people in their network as possible. For the business sponsoring the contest this means
that their advertising dollars will be more than twice as effective in terms of influencing the consumers
to purchase their respective product or service.

8. The Impact of Sharing
What happens during a Daily Hundred Contest?
After submitting a photo in the contest, users share their respective
photo on Facebook, Twitter, Text Message and word of mouth.
650 connections
Assume 35% of 35% of these
connections see photo connections
User Shares Photo and 4% of them reshare see photo
1 Photo
2,070 Total
Impressions
Average Contest
22 Photo 65% of 29,000 Total CPM Rate
Submissions Users Share Impressions of $10.35
Average CPM rate
$7-$15

9. Two Products
Daily Hundred Private Label
mobile app Platform
For SMB Customers For Enterprise Customers
Run daily contests in select local markets Run daily contests in unlimited markets
Contest is universally accessible on all Ability to fully customize and brand app
smartphones
Access to detailed, comprehensive
Receive access to all photos submitted analytics for all contests and users
Receive access to detailed contest Identify and connect with top influencers
analytics participating in contests
All features from Daily Hundred App
$300 (min) per contest Pricing varies

10. The Daily Hundred App
The following screens reflect the newest version of our mobile app, which will be released
within the next month. This version will be compatible with all Android and iOS devices. The
design is responsive, which means that the user experience on an iPad, desktop, Android or
iPhone will be consistent.

11. Enterprise Product
Larger National Businesses, such as Nike can license our contest
platform technology in order to have their very own version of The
Daily Hundred App. This provides businesses with a permanent customer
engagement platform where they can run real time, location specific
marketing campaigns.

12. Client Portal
Our robust client portal
allows marketing teams to
seamlessly Create, Manage
and analyze Daily Hundred
contests on their laptops,
tablets or smartphones.

13. Key Figures
In 3 months with just an iPhone app
we have accomplished the following in
Gainesville, Florida:
112 5,500 2,500 28,000 $22,400
CONTESTS DOWNLOADS PHOTOS VOTES Paid to winners
50 5-star ratings
in apple app store

14. User Engagement
Frequency of Use
Compared to the Lifestyle Category Averages as
stated by Flurry Analytics.
1.7 1.8 2.4
sessions/day sessions/week sessions/month
Lifestyle App Average
Daily weekly Monthly
Sessions Sessions Sessions
Daily Hundred
2.1 3.8 5.5
sessions/day sessions/week sessions/month

15. Market Penetration
The Daily Hundred’s success in
beta market of Gainesville, FL
percent with Percent with Percent of TAM
Smartphones iPhones captured in 3 MO.
Gainesville TAM in
Population Gainesville
125,000 14,850
36%
of all people own a smartphone
33%
of the 45,000 smartphone
34%
of the total addressable market
owners in Gainesville, own an has downloaded the app
iPhone

16. Industry Outlook
Mobile Ad Spending Worldwide 2011 U.S. Ad Spending vs.
Source: eMarketer, Dec. 2012
Consumer Time Spent per Media
40 Source: Mary Meeker (KPCB), eMarketer, IAB
$36.87
Ad Spend Time Spent
per media per media
30
$28.45
$20.30
20
$13.58
10
$8.41
$4.08
$2.34
0
2010 2011 2012 2013 2014 2015 2016
United states mobile search and display ad
spending was up 220 percent in 2012!
mobile

17. Users Love Us!

18. Success Story
The Problem
Gator Domino’s Approached The Daily Hundred
and asked us to help them increase their Facebook
Engagement. Specifically, they wanted to increase
both their “Likes” and number of people talking
about them.
Drag & drop
your image here The Results
35% 1,533% 87
Increase in Increase in people talking Facebook
likes about Gator Domino’s wall posts
50 3,071 550
Photo Page views in The Votes cast
submissions Daily hundred app in the app

19. Success Story part 2
The Problem
After our initial success with domino’s, they
wanted to run another challenge right away to
see how quickly we could translate those results
into sales!
Drag & drop
your image here The Results
18% 250 25%
Increase in orders from daily 100 users new gator
sales to Gator Domino’s dominos
customers
55 3,758 775
Photo Page views in The Votes cast
submissions Daily hundred app in the app

20. Executive Team
Nick Haase Chief Executive officer
Nick Haase is the founder and CEO of The Daily Hundred. An online enthusiast, diehard Dallas Cowboys fan and part-time chef, Nick has always held a wide variety of interests and passions.
Nick graduated in 3.5 years from Emory University in 2010 with a background in Finance, Political Science and Economics. This concept, The Daily Hundred, is one that has been with him for
years and has been the impetus for his professional undertakings. Nick has worked in private equity, and is also a successful medical device sales representative. An accomplished leader with a
reputation of working well under pressure, Nick is enthusiastic about The Daily Hundred and the impact it can have on the business community.
Max Finn Chief Operating officer
Maxwell Finn is a founder and COO of The Daily Hundred. He has been involved in 5 start-ups in various industries. He was a dean’s list student at Babson College (3.65 cumulative GPA, 4.0
concentration GPA) concentrating in entrepreneurship and strategic management. Maxwell is a Beta Gamma Sigma member, the international business honor society as he was in the top 10%
of his class. Max has worked as an analyst in the commercial real estate industry where he ran complex proprietary algorithms to develop risk assessments and business intelligence for
companies such as GE Capital Real Estate, Colony Capital, CB Richard Ellis, KPMG and W.P. Carey.
Vahid Salami Chief Technology Officer
Vahid has over 20 years of technology management and team building experience including a detailed working knowledge of Information Technologies, Software Development, and the Internet
& eBusiness industry. For most of his diverse career he has focused on complex and emerging technologies including specialties in architecture, strategies, competitive landscape, IT
infrastructure, datacenters, operations, product and developmental methodologies, security, standards and future technology direction. He has served as CTO and Chief Architect for such
companies as Sungevity, Snapdragon Medical, Stockback.com, Pawnbroker.com and Lockheed Martin. Salami earned his master’s degree in Computer and Software Engineering from
Widener University and bachelor’s degree in Electrical Engineering from Youngstown State University, Ohio.
Mike Mojarrad VP of data Technology
Mike Mojarrad is the Director of Technology at Stanford University Medical Center where he is responsible for solution conception, vendor selection, and development of success metrics as
well as driving implementation and delivery of both applications and infrastructure. Mike has over 10 years of progressive IT strategic leadership in the healthcare industry, as well as 18 years
of experience in software, data and solutions architecture. Mike’s IT background includes success in a series of systems development, consulting, reengineering, and conversion
assignments, as well as proven account management with business relationships lasting 6 months to 10 years. As a business technology consultant Mike has worked with Fortune 100
companies, such as Intel and GE. Mike received his MBA from New Mexico Highlands University and his BA in computer science from Towson State University.

21. Our Clients
Domino’s Susan G. Komen United Way
Mazda Life in Color Willy’s

22. 2013 Revenue
Daily Hundred App monthly Revenue
Enteprise Monthly Revenue
Total Monthly Revenue
$70,000.00 Assumptions
Price Per Contest
$300
$52,500.00
Revenue per City
$9,000
# of cities in December 2013
$35,000.00
5
Enterprise Price
$17,500.00 $2,500
# of Enterprise customers in
December 2013
$0 8
March April May June July August September October November December

23. The Technology
Large Businesses Large Businesses
big Data
Relational
Users Database SMB
Interacting through Interacting through
mobile app client portal
Daily Hundred Mobile App
MicroMarketing
Influencer Recognition
Daily Hundred Enterprise App

24. The Technology
• All aspects of platform, both front-end and back-end, are
designed and developed to create an intuitive User Experience
and powerful micro-marketing product (hyper local vs nation
wide).
• Innovative mobile application that is designed and built by fusing
together a custom web browser, native 3rd party custom code,
and common user experience (HTML5/Java) code base that
maximizes the reuse of technology.
• The code base and components are developed to ensure the Same
UI for mobile (iPhone or Android), tablets, and desktops.
• Innovative micro-marketing/sales engine that bring together
sellers and buyers within a targeted geographical area.
• The technology identifies and helps businesses connect with
local market influencers. This is made possible by our ability to
gather and filter "big data" analytics quickly, which provides
our customers with valuable real time business intelligence.

25. Future Products
The Social Influencer Marketplace
Bringing the Google AdSense model to Social
Media Influencers across the country.
Ads on social Ads on mobile
TV Ads networks devices
pretty
47% Trusted 36% Trusted 33% Trusted girls at
UF
Social Influencer
Businesses can use the Social Influencer Marketplace to find
and reach out to an influential person who is already part of
the targeted demographic. They can then pay this person to
become an extension of their marketing team and promote the
company in a natural way to their network.
92% Trusted

26. The Influencer Score
Daily Hundred stats Social Media Stats
•Number of contests entered •Number of Facebook Friends
•Number of contests won •Number of Twitter Followers
•Number of top 3 finishes •Average number of likes/
shares on Facebook posts
daily Hundred
•Number of votes received
•Total number of shares •Average number of retweets/
•Number of consecutive wins favorites on Tweets
score generator
65
This score takes into account the geography and type of contests entered (men’s retailer, fast
food, etc.) This means that the score is fluid and changes based on the industry and location of the
company looking at the influencer. This is something that current social ranking platforms do not
take into account.

27. social influencer marketplace
See how to Social Influencer Marketplace will work.
Influencer’s
Business Connections
x
List of all influencers
Au
to
ma
x
se te
Wants to find
ts d
in bid
fl di
ue ng Business is able to connect
x
nc sy
er st with influencer and run a The influencer is able to
pr em
ic real time local marketing effectively spread the
e
campaign or product demo. business’s marketing
message in a more
natural and personal
Influencer x way.
x
with the following attributes:
•Influence score of 60
•18-24 yr. old male living in Gainesville
•Influential about sports
•College student and member of greek life

28. Investment Timeline
Platform Evolution and Support
With your investor dollars, we can build a team more than
equipped to develop and improve upon our technologies and
maintain our first-to-market advantage. Our greatest competition
is ourselves: with proper resources in place, the sky is the limit.
Client Back-end Added features
Full Mobile platform beta such as video
Platform release submissions
Current Products
April 2013 May 2013 July 2013 August 2013 September 2013
Future Products
Social Influencer Social Influencer
Marketplace Beta Marketplace Wide
release Release

29. Investment Opportunity
Amount Raised We are looking
So Far to raise
$200,000 $1,500,000
Raised through Convertible
Debt Note with 20% discount Through an equity offering.
and 8% annual interest rate. Valuation and other terms to
Investments came from 3 be discussed in follow-up
different angel investors, meeting.
each investing $50,000.
Take the opportunity to invest in the future of advertising - Identifying and
connecting brands with local, targeted influencers.

30. Contact Us
We look forward to continuing the conversation!
Facebook
facebook.com/DailyHundred
Twitter
Twitter.com/thedaily100
Address Contact
1501 2nd Avenue max@dailyhundred.com
Tampa, Florida 33605 dailyhundred.com