1. STOP VERBAL DESIGN
Monday, December 2, 13

2. CONJUNCTIVE TENSE
“it would work like that...”
“it could be/work like that...”
Monday, December 2, 13

3. “This is a INDUSTRIAL Design course,
not a VERBAL Design Course”.
Prof. Alessandro Faria
Monday, December 2, 13

4. PRESENTATION ≠ PROTOTYPE
Monday, December 2, 13

5. THE METAPHORICAL SALAD
“Facebook of fast food with Amazon rating list”
Monday, December 2, 13

6. THE RE-USED TREND OF SOMETHING
“The Social Network of something,
The Crowdsourced version of something.”
Monday, December 2, 13

7. THE-OVER-SMART-IT-IS-NOT-A-SIMPLE-IDEA:
“a glass container for liquids with a removable
top that allows one to pour whatever is inside in
other containers.”
Monday, December 2, 13

8. COMMUNICATE + CONSOLIDATE
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9. SHOW, DON’T TELL
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10. 50 SHADES OF PROTOTYPING
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11. SKETCH = REPRESENTATION/ ILLUSTRATION
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12. SKETCHING
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13. SKETCHING
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14. Communicates
Event
Emergency
Fixing
E-mail
Phone
User Journey
Pay Rent
Get the Keys
Touchpoints
PayPal
Key Host
Front Office
Payment
e-mail with
info
Authorize
Event
Drop Keys
Organise
Flat
Communicate
Neighbors
Send e-mail
with info
Last check up
Instructions
The Business
Ulf is a professional AirBnB host from Berlin. Because
he travels quite often (his girlfriend lives in another
It is quite common that people come to Berlin to celebrate something with a group of friends, what happens
also quite often is the need to emergencial repairs due
to accidents... He does not mind the problems (since he
charges the guests for the damages).
I really would love to...
To reduce my
Get better
rates in AirBnb
Monday, December 2, 13
Back Office
Check Paypal
account
Fixin
Analysis of
the situation
to reduce the
communication
more energy
Schedule
specialist
Pa

15. MOCK UP = SENSORIAL EXPERIENCE
(SHAPE, SIZE...)
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17. Monday, December 2, 13

18. PROTOTYPE = FUNCTION
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20. Monday, December 2, 13

21. SKETCH = REPRESENTATION
MOCKUP = SHAPE/SIZE/COLORS
PROTOTYPE = FUNCTION
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22. IFKASA
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26. Prototype
•
•
To give the nurses social strength by giving them community visibility
A platform for a community of health professionals sharing information about (e.g.) diseases and
treatments, road conditions for mobile clinics, daily problems, complaints and concerns, disease
outbreaks, conditions at the farms...
A space for complaints, like a new/digital Rufina who is the “mother” of her group of nurses absorbing
their complaints
Bring awareness about your existence, your work and your problems to the public.
Connect, express, spread awareness, protest, (play)
•
The nurses see value in sharing information (about them and their work) amongst each other and with
the public.
•
Which kind of information is valuable to share
•
There is a need for community in order to improve the working conditions
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28. NOS.VC
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32. PROTOTYPING IN 4
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33. “DOING IS THE BEST WAY OF THINKING” - Tom Chi
1. CONSOLIDATE
A. Idea Napkin
B. Sketch it
C. Roleplay
Monday, December 2, 13

34. 2. WHAT ARE THE GAPS?
Identify the questions that
you want to make
Monday, December 2, 13

35. WHAT I WANT TO KNOW
IS NOT WHAT I ASK
Monday, December 2, 13

36. WHAT I WANT
TO KNOW
Monday, December 2, 13
WHO CAN
TELL ME
HOW I WILL
ASK IT

37. “WOULD YOU USE IT?”
IS NOT A GOOD QUESTION.
Monday, December 2, 13

38. “WOULD YOU BUY IT?”
IS NOT A GOOD QUESTION.
Monday, December 2, 13

39. “DO YOU LIKE IT?”
IS NOT A GOOD QUESTION.
Monday, December 2, 13

40. “FIND THE QUICKEST PATH TO THE
EXPERIENCE” - Tom Chi
3. DESIGN THE EXPERIENCE
Mock up or Prototype?
Monday, December 2, 13

41. PROTOTYPES = GAME
Constrained scenario
Agreed rules
Players have roles
Monday, December 2, 13

42. 4. LEARN AND START AGAIN
Monday, December 2, 13

43. Adam Lawrence and Markus Holmeß
Monday, December 2, 13

44. mauro.rego@sap.com
Monday, December 2, 13