This document profiles Maurice van der Woude, the CEO of BPdelivery B.V., a cloud services broker. It provides information on van der Woude's background and experience in cloud computing and business processes. It also describes BPdelivery's services in brokering administrative, technical and billing processes between customers and cloud service providers. Finally, it discusses trends in cloud adoption, computing, data usage and the need for European small/medium businesses to engage cloud services brokers.

1. Cloud, CEE and
developments
Maurice van der Woude,
CEO BPdelivery B.V.
www.bpdelivery.com
subscriptions and deliveries "as you go"
‑ Cloud Computing expert
‑ Senior strategic business advisor
‑ Business process specialist
Co‑founder EuroCloud NL, EuroCloud Europe
Former General Director EuroCloud Europe
Publicist on Cloud and Outsourcing European wide
Workgroup leader on EU's Digital Agenda for Europe

2. BPdelivery B.V. is a Cloud Services Broker with over
20 years of business process knowledge, focussing
on the improvement of 3 core business processes at
delivery providers or large IT departments;
Handling of the order processes by customers
Delivery of service processes to customers
Delivery of the invoice processes for customers
White Labeled!
What we do

3. Administrative
Services
Technical
Services
Service Provider
Customers per
Service Provider
Original relationship: Contract, SLA, invoice and hosted solution
How we do IT

4. Administrative
Services
Technical
Services
Service Provider
Business Processes.
Whitelabeled portal for
ordering, workflow and invoice
details
Technical Processes.
Technical delivery rules per
provider, per customer, per
account and/or article
Customers per
Service Provider
Ordering and
Invoice rules
Products
Scripts/API's
Original relationship: Contract, SLA, invoice and hosted solution
BPdelivery
TRIGGERS
productportfolio
orders
Imports
How we do IT

5. Facts & Figures
The cloud computing market will represent $240
billion worth of revenue by 2016, up from $77 billion
in 2011, according to Visiongain. A growth of > 300%
in 5 yrs
Visiongain believes that mobile cloud service revenues
will reach $45 billion in 2016, with a compound annual
growth rate of 55.18 percent from 2011.
At year end 2016, more than 50 percent of Global 1000
companies will have stored customer‑sensitive data in
a cloud
The European Commission expects 160 Billion economic
value and millions of new jobs by making Europe Cloud
friendly and Cloud Active (Digital Agenda: 2020)

6. Cloud adoption

7. Impact

8. Cloud adoption

9. Current Cloud Reality
The market is g(r)owing towards a hybrid Cloud Model
Security, legal and governance issues
European legislation is underway, but will take until 2015
Control
CEO's still want to have control because of Cloud Confusion
Legacy software
Older core applications are not fit for Cloud distribution yet
Inmature market
The market needs to mature, still a lot of half‑baked solutions
Protecting own IT‑staff
keep a part of IT management on premise

10. Major concerns
Security
Where is the Data
Big Data
Connectivity
How to benchmark

11. User behaviour

12. User developments
78% of US knowledge workers using a mobile device,
68% require it.
3.3 est. devices connected per US knowledge worker in
2014. 2.8 in 2012
95% allow personally owned devices in some way
40% of employees cite device choice as important
44% of knowledge workers telecommute at least 1
day/week

13. Data traffic

14. Big Data
in 2010 the 1 zettabyte barrier was crossed
A Decade of Digital Universe Growth: Storage in Exabytes (Source: IDC’s Digital Universe Study, 2011

15. Gartner Predictions
Cloud Computing is (becoming a) reality
Application integration will increase in
scope and complexity
Enterprises Must Balance Opportunity and
Risk in Cloud and Mobile Security
More PaaS vendors and more Paas Confusion
Plan for Cloud, Mobility and Big Content
in your ECM strategy

16. A typical cloud chain
Development
Marketing
Distribution Connectivity
Subscription
Implementation
Creating Providing Using
Service Value
Add
Tech. Management
Contract‑SLA
Invoicing
Portfolio Man.
Usage
Distributing Reselling
Packaging
Pricing
Delivery
Maintenance
Invoicing Portfolio Man.
(Licensing)

17. Development
Marketing
Distribution Connectivity
Subscription
Implementation
Creating Providing Using
Service Value
Add
Tech. Management
Contract‑SLA
Invoicing
Portfolio Man.
Usage
Distributing Reselling
Packaging
Pricing
Delivery
Maintenance
Invoicing Portfolio Man.
(Licensing)
What they do best

18. Service Intermediation
Source: Gartner
Service Aggregation
Service Arbitrage
A cloud broker enhances a given service by improving
some specific capability and providing value‑added
services to cloud consumers. The improvement can
be managing access to cloud services, identity
management, performance reporting, enhanced
security, invoicing all different solutions, etc.
A cloud broker combines and integrates multiple
services into one or more new services. The broker
provides data integration and ensures the secure
data movement between the cloud consumer and
multiple cloud providers.
similar to service aggregation except that the
services being aggregated are not fixed. Service
arbitrage means a broker has the flexibility to
choose services from multiple agencies. The cloud
broker, for example, can use a credit‑scoring
service to measure and select an agency with the
best score.
Cloud Services Brokerage

19. Doing things Complete
The European SMB market needs a value chain

20. Doing things better
Plan for future developments
Plan in your strategy for big data
Become part of a cloud value chain
Plan for structured cloud offers to
employees
Connect with the experts
Identify European opportunities

21. Shape your business
to Cloud
www.bpdelivery.com
info@bpdelivery.com
www.linkedin.com/in/mauricevanderwoude
www.facebook.com/bpdelivery
www.twitter.com/@mvdwoude