This is an assignment I prepared for our V55 Marketing Management Class in AGSB with VCoach Bong De Ungria. 8/25/11

1. “The Best Tasting Bread”20-Year Personal Marketing Planfor Little MAU Panadera Maureen Martine T. Lee August 2011 http://maureentlee.blogspot.com/

2. PANADERA’s Mission - Vision To apply my skills as a CPA and run our own café with utmost integrity. To be a nurturing and accommodating employer, who exhibits inspirational diligence and energy. To be admired for our resilience as we survive every challenge we encounter. To be able to say, “We are AMAZING” at the end of each day as we admire and recognize our accomplishment. http://maureentlee.blogspot.com/

3. The Roles I love to play Grand Daughter Sister & Daughter Girlfriend Friend http://maureentlee.blogspot.com/

4. The Roles I Have Choose to Play Employee of Chevron Student of AGSB Good citizen of the Philippines “When you make a choice, you make a commitment!” http://maureentlee.blogspot.com/

5. My Future Roles Wife Mother Employer - Baker http://maureentlee.blogspot.com/

6. My Brand Launch Chevron Car Little Miss Sunshine Mouse Rain Baker Lee Maureen PANADERA Chevron http://maureentlee.blogspot.com/

7. PANADERA’S Blue Hat& Red Apron Blue Hat – Is on the head representing knowledge Red Apron – Worn over the chest for passion and drive for success BLUE & REDare Philippine Flag, Chevron & Ateneo Logo colors representing my foundation, culture and values. http://maureentlee.blogspot.com/

8. My Marketing Plan: “Serve the BEST TASTING BREAD” Gather Ingredients – Dry & Liquid Combine Ingredients to Make Dough Knead the Dough Proof – Let the dough rise Cut, Shape & Proof Bake & Serve http://maureentlee.blogspot.com/

9. 1. Gather Ingredients – Dry & Liquid The DRY ingredients are the basic knowledge I have to gain from my family, school and country to get my own café running. The LIQUID ingredients are the experiences and personal insights I have gained as I grow up and mature, that will serve as my foundation. http://maureentlee.blogspot.com/

10. 2. Combine Ingredients to Make Dough To be who I am today and in the future, my knowledge and experience should be well integrated to form my character. - DOUGH http://maureentlee.blogspot.com/

11. 3. Knead Dough Kneading is repeated stretching, folding, pushing and pulling, to make the dough soft and pliable and helps it to rise. This is the part that my CHARACTER is tested through the challenges I encounter for continuous improvement. http://maureentlee.blogspot.com/

12. 4. Proof – Let the dough rise To proof is to allow dough to rise. After all the work to improve my character I have to rest and appreciate life’s beauty, as I allow myself to rise above all challenges. http://maureentlee.blogspot.com/

13. 5. Cut, Shape & Proof To cut is allocate portions of my character to the different roles I have to perform. To shape is to perfect and further improve my performance for each role I play. To proof is to appreciate my performance. http://maureentlee.blogspot.com/

14. 6. Bake & Serve To bake the dough will be the final test. If I come up with bad bread, I’ll go through the whole process again and identify what went wrong, then fix it. Aim for perfection! Making bread is a skill, but serving the best tasking bread requires “PASSION”. Finally to “SERVE” the bread is to collect my rewards and share my blessings. http://maureentlee.blogspot.com/

15. To Guarantee Success 1. Pick the best ingredients – invest your time and money for the future by learning with the best – AGSB 2. Exert effort & keep mixing the ingredient 3. Be consistent & stay focused - work on your arm muscle as you knead 4. Shower yourself with positivity - reward and appreciate your effort 5. Do better with time & financial management 6. Endure and take the heat – work on agility, stamina and endurance http://maureentlee.blogspot.com/

16. My End in Mind – Make Others Experience the Best Tasting Bread Serve others with my best tasting bread, and make it my family’s legacy Share my “PASSION” ingredient Motivate and inspire others to come up with their own version of their breads Nurture my country – by raising kids who will contribute to the Filipino Society Use and apply the knowledge I learned from my “Alma maters” – Ateneo & Miriam College with utmost integrity Continue to pay and declare the right amount of taxes http://maureentlee.blogspot.com/

17. Now and +20 Years from Today Here and Now: 28-Year Old Yuppie Daughter Sister Girlfriend AGSB student Chevron Employee Little Miss Panadera Now + 20 Years: 48-Year Old Hot Mom With sons / daughters Wealthy Aunt Loving Wife Café Owner Great Employer Little Mrs.Panadera http://maureentlee.blogspot.com/

18. My Personal Guide & Reference to Keep Me on Track Desiderata http://maureentlee.blogspot.com/2011/08/desiderata.html Serenity Prayer http://maureentlee.blogspot.com/2011/08/serenity-prayer.html Generosity Prayer http://maureentlee.blogspot.com/2011/08/prayer-for-generosity-st-ignatius-of.html http://maureentlee.blogspot.com/