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Tobacco Retailer Licensing: A Solution to Youth Access to Tobacco
1.
2. The Problem
Generally, there are two ways youth gain access
to tobacco:
1. Social Sources (Ex: From family or friends)
2. Retail Sources (Ex: Convenience or Grocery
stores)
Since it is nearly impossible to monitor the social
side, action must be taken to control illegal
sales in the retail environment.
Remember, selling tobacco is a privilege not a right.
3. The Facts
โข 99.4% of convenience stores sell tobacco
โข 75% of teens enter a convenience store at
least once a week and stay twice as long
as adult customers
โข 27% of these teens usually buy cigarettes
or other tobacco products
โข Average sales of cigarettes per store were
$393,327
These numbers are serious consideringโฆ
4. The Effects
โข Almost 90% of smokers began at or before
the age of 18
โข Every day 300 California youth start
smoking
โข 2/3 will become long term users
โข Tobacco kills ยฝ of its long term users
โข 596, 000 of Californiaโs youth under the
age of 18 will ultimately die prematurely
from smoking
5. What Can be Done?
โข It has been illegal to sell tobacco to minors
for over 100 years
โข Tobacco is the only deadly and addictive
product that can be sold without a license
โข Several years ago California advocates
launched a new effort to end illegal sales of
tobacco to minors
โข The new effort focused on passing local
Tobacco Retailer Licensing (TRL) ordinances
6. How Does a TRL Work?
โข The TRL ordinance requires store owners to
purchase an annual permit in order to sell any
tobacco product
โข The permit fee covers the cost for the
administration of the license and, more
importantly, the enforcement
โ Enforcement = Merchant /community education and
several youth purchase stings per year
โข If store owners or clerks are caught in violation
of the ordinance, they are fined or could
potentially have their licenses suspended or
revoked
7. Local Licensing Goals
โข ADOPT A STRONG RETAILER
LICENSE
โข REDUCE YOUTH ACCESS TO
TOBACCO
โข LOWER YOUTH SMOKING
RATES
8. Licensing is Successful
Case Study: Contra Costa County
Illegal sales before TRL
- Illegal sales rate = 37%
Strong TRL policy was adopted
- YPS was critical tactic
- Youth presented YPS results
Illegal sales rate after TRL
- Illegal sales rate = 7%
9. How to Get Involved
โข Educate your friends and family about the
issue
โข Talk to your youth coordinator about what
you can do in your local community
โข Join the Stop Youth Access Social
Network at stopyouthaccess.ning.com!
โข Join the TRL myspace and facebook
groups
10. Stop Youth Access to Tobacco
For more information contact Maureen
at maureen@cyanonline.org or at
916.339.3424.