How to make the most of your crowdfunding campaign the UDOO case history

1. How to make the most of your
Crowdfunding campaign
UDOO case history

2. Who we are?
Founded in 2010 as a startup of the Interaction Design Lab (IDA) of Siena University, AidiLab is a design
studio that takes care of user interface (UI), user experience (UX) and the development of products,
services, spaces and interactive experiences based on methodologies and concepts interaction, at the
forefront in the italian digital scenario.
www.aidilab.com

3. UDOO is a new generation of tiny single-board computer developed
by Aidilab and Seco. Founded on Kickstarter thanks to the 4,172
worldwide backers, UDOO will be released on September.
www.aidilab.com

4. What is it Crowdfunding?
“describes the collective effort of individuals who network
and pool their money, usually via the Internet, to support
efforts initiated by other people or organizations” Wikipedia
“It’s not about hunting whales, it’s about amassing support.”
Kickstarter blog
Pooling of funds from the people who are passionate about
an idea.
www.aidilab.com

5. A good idea is not enough!
Get an idea that excites the user as possible
supporter
Work with a multidisciplinary team
Define the project using methodologies such as
Business Model Canvans
Develop the project to a level of advanced
prototype: be at least 60% of the work
Having a benchmark of the best designs available
on Crowdfunding platforms
What are you raising funds to do? Having
a focused and well-defined project with a
clear beginning and end is vital.
www.aidilab.com

6. Choosing the right crowdfunding platform
Popular platform: Indiegogo and Kickstarter
Topic-Focused Platforms
Local crowdfunding platform

7. Name
Define a name and logo
for your idea/product
Logo

8. Making your Video
Developing a impressing video presentation!
The first thing you do when visiting a project page is click play.
Tell us who you are.
Tell us the story behind your project.
Where'd you get the idea? What stage is it
at now? How are you feeling about it?
Explain your idea with the application
scenarios
Come out and ask for people's support,
explaining why you need it and what you'll
do with their money.
Video
Talk about how awesome your rewards are,
using any images you can.

9. Setting Your Goal
Most of the Crowdfunding platforms
operates on an all-or-nothing funding
model where projects must be fully
funded or no money changes hands.
Funding period
Setting your project deadline
Funding can last anywhere from one to 60
days
Goal

10. Creating Rewards
Rewards are what backers receive in exchange for pledging to a
project. The importance of creative, tangible, and fairly priced
rewards cannot be overstated.
Price
Product Design and Hardware projects can only offer one reward
per pledge.
Price!
Reward
Make a special offer.
Pay attention at all cost:
- 5% fee, +3-5% credit card fee
- packaging
- distribution
- production
...
Delivery

11. Project timeline
Risks
Describe your project's timeline
Add the "Risks and Challenges" section
FAQ
Project FAQs, related to Kickstarter
campaign

12. Updates
Communication,
communication, communication
Engage community
Be ready to dialogue with your backers
24h a day 7 days a week.
Social

13. Promote the Press Review
Press

14. Stretch Goal
A stretch goal is a funding target set by the project
creator beyond the original Kickstarter goal.
Stretch goals as a term and a practice emerged
from the Kickstarter community as a way for
creators to "stretch" beyond the initial, official goal
of the Kickstarter project and raise more money.
Stretch goals can make a project more difficult to
complete!
Stretch Goals

16. Thanks!
!
Maurizio Caporali
aidilab s.r.l
!
info@aidilab.it
http://www.aidilab.com/