It is very necessary to have effective SEO for e-commerce or online marketing. It helps to keep profitable and well-organized businesses. This presentation gives you some simple steps that must be followed while optimizing your website.For more details call us at 1-800-353-8867 or Email us at info@mattsdavidson.com and Visit us at http://www.mattsdavidson.com/ .

1. Tel. 1-800-353-8867,
1-914-220-6576
www.mattsdavidson.com
Steps to do effective SEO

2. It is very necessary to have effective SEO for e-commerce or
online marketing. It helps to keep profitable and well-
organized businesses. This presentation gives you some
simple steps that must be followed while optimizing your
website.

3. Keyword Research
• Identify keywords
• Find the primary keyword and secondary keywords
• Correct keywords will bring your website to the top
• It will also bring the correct customer group to your business
• Most popular Keyword tool is Google Keyword Tool

4. Competitor Knowledge
• Should have knowledge of their competitors and their rank.
• Understand your market niche
• Understand your major competitors and their strong and
weak points
• Learn about their strategy and tactics.
• Use backlink checking tools

5. Search Engine Friendly Website
• Website should be design as SEO friendly.
• Help to increase the site rank and the web traffic.
• Conduct a search engine compatibility review before start
your website development.

6. Content
• Writing a high quality, engaging and unique piece of content
• Can improve websites ranking in SERP
• Update your contents of website’s activities or blog at regular
interval

7. Link Building
• Help search engines to index your web pages.
• Help to distribute page ranks among sub pages
• It displays many web pages on search results.
• Help you to increase the page rank.

8. Search engine submission
• Manually submit web pages to search engines or web
directories
• Some search engines may charge extra fees for manual
submissions.

9. Sitemaps and robots.txt
• Useful for both search engines as well as users
• A sitemap helps visitors to keep eyes on all the website pages
& links.
• Robots.txt file should be used to protect privacy by blocking
urls which should not be indexed in search engines

10. Web Analytics
• Essential both in terms of auditing a website and assessing
your SEO activity
• Help you measure your results and prompt you in which
direction to move.
• Use tools like Google Analytics and Yahoo reporting tool.

11. Monitor the process continuously
• Continuous monitoring and campaign management are
necessary for a successful SEO strategy

12. Contact Us:
Matts and Davidson
Tel. 1-800-353-8867,
1-914-220-6576
www.mattsdavidson.com