The document discusses using QR codes to provide digital links and information from printed materials in a workplace setting. It defines what QR codes are, provides examples of QR code reader apps, and gives guidelines on properly using QR codes such as making sure the content rewards the user for scanning and is appropriate for the audience and environment. Specific examples discussed include using QR codes at the front door of an office to provide staff contact information, in a training room to give an instructor's social media profiles and documents, and in break rooms to show machine operating guides and supply ordering info.

1. Using QR codes to deliver
information in the workplace
Matt Sullivan
Director of Training
matt@roundpeg.com
Slides will contain QR Codes to linked content

2. Agenda
• Define/Explain QR Codes
• Examples of QR reader apps
• Set guidelines on presentation, relevance, and
destination
• Show examples of usage at roundpeg

3. QR Reader applications
• Android • iOS

4. Contact info
• matt@roundpeg.com
• mattrsullivan is social media id
– Twitter, LinkedIn, Facebook, Slideshare, Adobe
forums, Google+, etc.
• http://www.slideshare.net/mattrsullivan
twitter.com/mattrsullivan Matt's me Card Matt's vCard

5. QR Codes Defined
• Quick Response Codes
• Allows hardlinking or object hyperlinking.
• http://en.wikipedia.org/wiki/Hardlink_(homonymy)
• Developed in 1994 by Denso Wave for tracking
vehicles in manufacturing

6. Guiding principle
• How can I reward my customer/prospect for
scanning my code?
• http://www.burnsmarketing.com/top-10-
usage-guidelines-for-qr-codes/
– October 12, 2011, by Tracy Earles

7. QR codes should support your business goals
• Define success for the barcode

8. Appropriate use of technology
• Don’t promote scanning while driving
• Link to mobile content

9. Does your target audience have a
smartphone?
• Age-appropriate
• Can they use their phone in the environment
where they find the code

10. Reward them for scanning
• Customer should not regret taking out their cell
phone and retrieving content

11. Make the reward unique
• Coupons

12. Provide auxilliary methods of reaching
information
• Give benefit for scanning
• QR code should promote interaction, not
replace it

13. QR codes make print more valuable

14. Fewer characters are easier to scan
• Shorten url’s (using bit.ly or other services) to
reduce characters needed for scan
• Include only most important details

15. Print the short URL next to the QR code
• This gives the user the choice of
– Typing the URL into a browser
– photographing the URL for later reference
– scanning the code directly

16. roundpeg Examples

17. Front door
• Codes for contacting key staff
– Receiving: Phone number and QR code for
Melissa Phillips
– Training: Phone number and QR code for Matt
Sullivan

18. Training room
• Instructor vCard
• Twitter
– @roundpeginc
– @mattrsullivan
• Facebook
• Link to Instructor guidelines
• Link to network login info

19. Break room/supply room
• Quick reference for coffee machine
• Ordering info for t-disks
• Ordering info for toner, paper, common
supplies