Final Sales Project for Darrell Gunter and John Hammond’s "Sales and Sales Management" course (Fall 2009 @ Seton Hall University)

1. Research in Motion
& China Mobile
By: Matthew Pana

2. Agenda
I. China Mobile
II. Research in Motion
III. BlackBerry
IV. Opportunities & Solutions
V. Options

3. China Mobile – Overview
• China’s major wireless
operator
• Established in 1997
• Constant growth and
acquisitions
• Awards
• Geographic
concentration
• Increase in 3G
technology

4. China Mobile – Business
• 31 provinces and Hong
Kong
• Calling features
▫ Local
▫ Long distance
▫ International
▫ Interprovince and
international roaming
• Two forms of business
▫ Voice
▫ Value-added

5. Research in Motion – Overview
• Founded in 1984 – Ontario,
Canada
• 1988 - first wireless data
technology developer
• 1999 – Released Blackberry
• 2005 – Partnerships
• September 2008 –
BlackBerry Pearl Flip 8220.
• November 2008 –
Blackberry Storm

6. Blackberry Storm
Video Demonstration

7. Blackberry Storm
• Positioning – professional
business tool
• Features
▫ Email accounts
▫ Mobile phone
▫ Personal information
manager (PIM)
▫ Web-browsing
▫ Multimedia and
Applications
• Networks
• Subscribers

8. Opportunities & Solutions
OPPORTUNITIES
• Geographic concentration
• Increase in 3G technology
SOLUTIONS
• 3G Experience
▫ Europe, India, Australia and
New Zealand
• Popular Brand Image –
Smartphone Trend
• Comprehensive Features
▫ Wireless emails and
communications
▫ International roaming
▫ Real-time online access

9. Options
• Trial Run
▫ China Mobile
Exclusive Partners
▫ China Mobile
Exclusive Users
• Further Questions