New Media, Social Media Background and 1st Principals
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Semelhante a New Media, Social Media Background and 1st Principals
Semelhante a New Media, Social Media Background and 1st Principals (20)
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New Media, Social Media Background and 1st Principals
- 1. Introduction to PR and New Media Introduction to Web 2.0 Session 1
- 4. What are the ‘New Media’
- 7. Impact of New Media on PR
- 10. New Media Available for PR
- 11. New Media Platforms For PR
- 12. New Media and PR
- 13. New Media Platforms For PR
- 14. PR + Social Media = Measurable Activity
Notas do Editor
- METRICS --- engagement: count tweets, retweets - dont just count things like numbers of followers, facebook fans, volume of mentions segment audience : define who the audiecnes are - media / employers / active public. what do you care about - what is the key metrics - tone / engagements. focus the report around these audiences. content : define the unit of measurement . youtube comment, facebook. product, aimed at which gender? link, link to video, link to image, link to blog post, link to web page. what is being sage message resonation : repeating messages, quoting your spokes people, sources - present / absent, talking points - mentioned ? mention of wesbite, product, whitepaper, factsheet referred in quote? response, interation, engagement : facebook posting used as unit of analysis, what did the client talk about, what resources offered e.g. link, content, about a product? look over 48 hours .. how have people repsonded .. likes, comments, repeat commentators? tone and sentiment analysis : postitive , negative, neutral. your determination. write a definition tho. support, repeated messages, said something pos. neutral = pos and neg or perhaps provided fact. tweetfeel and others search for automated sentiment tools .. view increases from external links : bit.ly, howe much more traffic? look at bit.ly info bitly/info/linkid url shortners : bit.ly show how many have clicked on link, location, quantity of retweets, facebook, track other bitlys for the same page. competitor analysis : what ar epeople saying about competitors. can trigger ideas if missing an opportunity, repeat the method of analysis for the client but on competitors