Topic: Social and Offline Marketing Matt Ledford, President, FastPivot.com; Marketing through Facebook and Twitter are all the rage today, but strategies for how to use these social vehicles effectively are still emerging. Learn from industry experts and experienced social marketers techniques for turning these trends into transactions. Other presenters: Au-Co T. Mai, CEO, Emitations.com; Robyn Tippins, Community Manager, Yahoo! Developer Network Presented Friday June 11, 2010 at the Yahoo! Merchant Summit session titled: Chicago, McCormick Place West.