8+1 ways to leverage mobile for marketing
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8+1 ways to leverage mobile for marketing
- 1. © promobikes.eu eight + one ways to leverage mobile for marketing by @matthieuhoule
- 3. 30% of our digital searches coming from mobile 3 million downloads
- 4. quick intro on device + users
- 8. Updating my Facebook status! not just the young cool dudes
- 9. (i mean it)
- 10. Source: Quorus Consulting Group smartphone penetration
- 11. covers the whole purchasing process Awareness Purchase decision (Transaction)
- 12. “ I’m ready to buy. Are you ready to sell?”
- 13. have contacted a business following a local search on their phone. Source: Google/IPSOS 77%
- 14. Source: Google/IPSOS have purchased following a local search on their phone 44%
- 15. Source: Google/IPSOS have taken action in less than 24 hours! 88%
- 16. Source: Google/IPSOS Price information 49% Product Info / reviews 44% Promotions / Coupons 40% Inventory 34% Locate retailer 54% 79% use their phone when shopping
- 17. http://essenceoffood.wordpress.com/about/ meet Hall, “ the crazy baker”
- 21. app user retention Source: Flurry Analytics; Retention = user from any time that also used app within last seven days Android iPhone
- 23. Source: YP.ca mobile usage by platform @ 60% 15% 15% Web Mobile 10%
- 25. presence: audience already there…
- 27. If your content is here It’s here too!
- 29. http://www.flickr.com/photos/nsub1/2281211792/ the state of your mobile destination?
- 30. © bumptap
- 31. © bumptap
- 34. Mobile Placement
- 36. “ Display Advertising” Source: iAD
- 45. it might feel a bit like this
- 47. free vs time bonus tip
- 48. [email_address] @matthieuhoule linkedin.com/in/matthieuhoule thanks! www.matthieuhoule.com