Responsive Design + E-Commerce = <3
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Responsive Commerce lässt mit einem >10% CR Lift das Herz vieler Shop-Betreiber schneller schlagen und doch ist Responsive Design aktuell noch eine Seltenheit in der E-Commerce Landschaft. Warum ist für Responsive Commerce ein Umdenken erforderlich und wie sieht dieses aus? Warum lohnt sich das? Antworten gibt's in diesem Talk.
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Responsive Design + E-Commerce = <3
- 1. RESPONSIVE COMMERCE . let me introduce you to PRESENTED BY MATTHIAS LAU
- 2. { name: "Matthias Lau", link: "http://laumatthias.de", twitter: "@matthiaslau", hometown: { name: "Hamburg, Germany" }, bio: "Web-Allrounder mit Leidenschaft für E-Commerce, Coden, Hacken, Konzipieren, Designen.", work: { employer: { name: "Jimdo" }, position: { name: "Shop-Rakete" }, }, } /me
- 3. Sources: http://thenextweb.com/apple/2012/01/25/there-are-now-more-iphones-sold-than-babies-born-in-the-world-every-day/, http://techcrunch.com/2012/09/05/eric-schmidt-there-are-now-1-3-million-android-device-activations-per-day/ 371KBabies born per day 378KiPhones sold per day 562KiOS devices 1.3MAndroid devices activated per day
- 4. 3.5“
- 5. 3.5“ Apple iPhone 3G 4“ HTC Windows Phone 8S 4.3“ Sony Xperia V 4.7“ HTC One 5“ Samsung Galaxy Note Samsung Galaxy Note II 5.5“
- 6. 9.7“
- 7. 9.7“ 10.1“7.9“ 8.9“ 11.6“ Acer Iconia W700 Google Nexus 10 Samsung Galaxy Note 10.1 Sony Xperia Tablet Z Acer W510 HP ElitePad 900 Apple iPadAmazon Kindle Fire HD 8.9 Apple iPad Mini
- 8. 6.1“ 7“ 7.9“ Apple iPad Mini Samsung Galaxy Tab 2 7.0 Amazon Kindle Fire HD Asus Google Nexus 7 5.5“ Samsung Galaxy Note II Huawei Ascend Mate 6.3“ Samsung Galaxy Mega 6.3
- 9. 12.5“
- 13. THERE ARE NO DEVICE CLASSES anymore
- 15. Sources: http://venturebeat.com/2012/01/10/paypals-mobile-payments-4b-2011/, http://www.mobilepaymentstoday.com/article/206827/EBay-says-PayPal-s-mobile-payment-volume-beat-estimate Mobile Payments 2009 2010 2011 2012 $141M $750M $4B $14B
- 16. #fail
- 17. #success
- 18. Sources: http://gravitydept.com/blog/skinny-ties-and-responsive-ecommerce/ +42.4% revenue growth for all devices +13.6% conversion rate
- 19. Responsive Design + E-Commerce = <3
- 20. I WANT THIS RESPONSIVE DESIGN! WHAT IS IT?
- 22. MEDIA QUERIES IT STARTED WITH
- 23. IT´S NOT ABOUT MEDIA QUERIES
- 24. FLUID LAYOUT
- 26. OPTIMIZE MEDIA
- 27. MOBILE FIRST
- 28. PREPARE TO LOSE CONTROL
- 29. DO NOT HIDE STUFF! USERS NEED THE SAME AS ON THE DESKTOP
- 31. „Mobile users want to see our menu, hours, and delivery number. Desktop users definitely want this 1mb png of someone smiling at a salad.“ MAT MARQUIS (@wilto)
- 32. THE MOBILE WEB IS DEAD
- 35. MIGRATION STRATEGY 1: responsive mobile website
- 36. MIGRATION STRATEGY 2: responsive template
- 37. MIGRATION STRATEGY 3: JUST DO IT!
- 38. RESPONSIVE DESIGN IS FOR EVERYONE