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Valuing Value-Add
Analysis of Joint Survey Results
Matthew Whalley & Ian Rodwell. January 2012




www.blplaw.com
Valuing Value-Add
Analysis of Joint Survey Results




Contents
Introduction ......................................................................... 2
Survey Details....................................................................... 3
   Client Value ..................................................................... 3
   Law Firm Investment........................................................ 5
Discussion ............................................................................ 7
   Client Value Categorisation ............................................... 7
   Law Firm Investment Summary......................................... 8
   Combined Results ............................................................ 9
       Client Knowledge & Law Firm Investment ..................... 9
       Client Efficiency Value & Law Firm Investment ............ 10
       Law Firm Investment & Scalability .............................. 11
   Next steps ..................................................................... 12
Appendices......................................................................... 13
   Appendix 1: Graphical display of client survey
   scores by value category for each service ........................ 13
       Knowledge ................................................................ 13
       Awareness ................................................................ 14
       Efficiency/Effectiveness.............................................. 15
       Risk Management ...................................................... 16
       Enabling ................................................................... 17
   Appendix 2: Chart Showing Law Firm Investment
   plotted with Economy of Scale ........................................ 18
   Appendix 3: Plotting Knowledge vs Awareness
   Correlation..................................................................... 19
   Appendix 4: Testing for Correlation between
   Efficiency vs Enabling ..................................................... 20
   Appendix 5: Distribution of services by CKV and
   CEV ............................................................................... 21
   Appendix 6: Original Client Survey .................................. 22
   Appendix 7: Suggested modifications to the
   original Client Survey...................................................... 24
   Appendix 8: Original Law Firm Survey ............................. 25




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Valuing Value-Add
Analysis of Joint Survey Results



Introduction

In June 2011 we carried out a survey of in-house KM professionals. The purpose of the survey was to
develop a cross-client perspective of the relative values of “value-add” services provided by law firms.

The client survey was followed by a survey of law firm professionals of their views of the perceived cost to
law firms of delivering these “value-add” services.

The results demonstrate which services are valued by clients in terms of “Knowledge” and “Efficiency”
measures as well as their contribution towards the management of legal risk. They also highlight the relative
costs of providing the services and which services can be developed for delivery to multiple clients for
minimal investment per client.

The results also raise questions with regards to efficiencies gained on the client side and whether there is a
gap with regards implementation of knowledge services, to the detriment of the client.

If you have any comments or questions about this report, or would like to participate by completing a survey
on behalf of your organisation, do please get in touch.

Matthew Whalley (matthew.whalley@blplaw.com)

Ian Rodwell (ian.rodwell@linklaters.com)




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Valuing Value-Add
Analysis of Joint Survey Results



Survey Details

The survey took two parts. Firstly, clients were asked to rate the value of the “value-add” services they
received from law firms. Secondly, law firms were asked to assess the cost of providing these services.

Client Value

The client value survey was designed to capture in-house Legal and Support staff attitudes towards the
“Value-add” services they received from their law firms. Respondents were asked to rate services with
respect to 5 measures:

    Knowledge                          increasing your knowledge and understanding of legal and regulatory
                                       issues related to specific line of work

    Awareness                          increasing your awareness of relevant legal and regulatory developments

    Efficiency/Effectiveness           reducing the time it takes to do your job or enabling you to do the job
                                       better

    Risk Management                    helping you to identify and manage legal risk on behalf of your clients

    Enabling                           enabling you to undertake work or tasks that wouldn’t have been possible
                                       if the service wasn’t provided

Scores were given on a scale of 1-5, where

1   =   Excellent, extremely valuable, essential service – couldn’t work without it
2   =   Very Good, very valuable, fully appreciated
3   =   Good, of general value overall, appreciated
4   =   Poor, of little value, not really appreciated
5   =   Very poor, no added-value, not appreciated

The average result across each of the 12 selected services (multiplied by 1000 for ease of comparison) is
shown in Table 1, over the page.

Results for each of the 5 categories is colour coded as being either “of little or no value” (red), “of general
value” (amber) or “highly valued” (green).

Scores for the full list of services included in the original questionnaire are displayed in Appendix 1.




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Valuing Value-Add
Analysis of Joint Survey Results




                                                                 Efficiency/   Risk
KM Offering                            Knowl’dge     Awaren’ss   Effect’ness   Managem’t    Enabling   OVERALL
Legal Secondees                              1643         1286          2857         1929       3286      11000
Support Secondees                            2273         1909          2909         1727       3000      11818
Legal Research Helpdesk                      2714         2143          2429         1357       1643      10286
Legal Advisory Hotline                       3091         2273          2818         2000       1909      12091
Vanilla Legal & Regulatory Updates           2000         2714          1643         1643       1000      9000
Industry Specific Bulletins                  3143         3214          2500         2357       1357      12571
Thought leadership piece                     2321         2000          1143         1500        786      7750
Microsites/Online Tools                      2786         2500          2143         2357       1214      11000
Standard Training Seminars                   2857         2929          2000         1643       1214      10643
Bespoke Training                             3643         3214          2727         2500       1786      13870
Round Table Discussions                      3182         3091          2385         2000       1364      12021
Post transaction reviews                     2923         2833          2500         2308       1462      12026


Colour Scale

  Less than 1700 = Poor in category, little or no value

  More than 1700, Less than 3000 = Good, of general value, appreciated

  More than 3000 = Excellent, high value, very appreciated


                                   Table 1: Summary of client survey responses




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Valuing Value-Add
Analysis of Joint Survey Results



Law Firm Investment

Cost was assessed according to 3 investment factors (time required, level of expertise and scarcity of
resource) plus the potential for the service to be delivered to multiple clients (scalability).

Each value-add service was rated according to 4 measures:

   Time invested                    this will be determined by the size or duration of the support; the level of
                                    creation/adaptation required; and the level of expertise available

   Level of expertise               this will determine the cost of the resource required

   Scarcity of resources            for example, assistance from non-lawyers or specialists such as PSLs may
                                    be more difficult to secure. The measure can also relate to technological
                                    resources So, the scarcer the resources, the higher the investment score

   Economies of scale               can the investment be leveraged to provide support to multiple clients?
                                    So the greater the scope for economies of scale, the lower the
                                    investment score.

The average investment and economy of scale (scalability) scores are shown in Table 2, below.

Results for each of the three investment categories is colour coded as being either “high investment” (red),
“moderate investment” (amber) or “little or no investment” (green).

Results for scalability are coded as “good economy of scale” (green), “moderate economy of scale” (amber)
or “little or no economy of scale” (red).

Scores for the full list of services included in the original questionnaire are displayed in Appendix 2.




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Valuing Value-Add
Analysis of Joint Survey Results




                                                    Investment
                                       Time        Level of   Scarcity of  Overall            Economy
 KM Offering                           Investment Expertise   Resource     Investment         of Scale
 Legal Secondees                              3571       3143         3000       9714             1143
 Support Secondees                            3000       3000         3667       9667             1500
 Legal Research Helpdesk                      1857       2857         2286       7000             2857
 Legal Advisory Hotline                       2000       3143         2286       7429             2571
 Vanilla Legal & Regulatory Updates           2143       2286         2143       6571             3857
 Industry Specific Bulletins                  2714       3143         2857       8714             2714
 Thought leadership piece                     3429       3714         3286      10429             3143
 Microsites/Online Tools                      3333       3167         3000       9500             3833
 Standard Training Seminars                   2143       3429         2571       8143             3429
 Bespoke Training                             3000       3286         3286       9571             2143
 Round Table Discussions                      3143       3429         3714      10286             2857
 Post transaction reviews                     2333       2833         3000       8167             1667


 Investment                                                                         Economy of Scale
    Less than 2500 = Little or no                                             Greater than 3000 = good
 investment                                                                   economy of scale
                                                                              Less than 3000, greater
   More than 2500, Less than 3500                                             than 1500 = moderate
 = Moderate Investment                                                        economy of scale
   More than 3500 = High                                                      Less than 1500 = poor
 Investment                                                                   economy of scale


                              Table 2: Summary of Law Firm Survey Responses




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Valuing Value-Add
Analysis of Joint Survey Results



Discussion

Client Value Categorisation

The high degree of correlation between Knowledge and Awareness (see Appendix 3) leads us to believe that
these two measures can be combined into what we will call “Client Knowledge Value”, or CKV.

Within this correlation, there is a definite preference for services which enhance knowledge. That shouldn’t
mean services that serve to increase awareness should be entirely disregarded. There is substantial
anecdotal evidence that, with the right distribution mechanisms, simple awareness services can add
significant value.

When reviewing the correlation between “Efficiency/Effectiveness” and “Enabling” (see Appendix 5), it is
difficult to ignore the two outlying values for Legal and Support Secondees. Although these data points are
out of line with the rest of the measures, we feel this is due to the nature of the terms used.

By becoming more efficient at an existing process, time is freed. This freed time, if the efficiencies are great
enough, can be used to enable additional work to be taken on, increasing the amount of work that a legal
department can undertake.

In the case of legal and support secondees, additional work is enabled due the fact that the base resource
(lawyer time) is increased, rather than due to improved efficiency. The two are therefore two sides of the
same coin, enabling additional work to be carried out.

We feel therefore that it is appropriate to create a more broadly defined efficiency measure: Client Efficiency
Value (CEV).

Finally, the services surveyed are perceived as delivering little value in managing legal risk. The results in
this measure are therefore excluded from further analysis in this report. Although Legal Risk is excluded,
Law Firms’ should still have a major role in assisting in-house counsel to identify and manage their
organisations’ legal risks.




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Valuing Value-Add
Analysis of Joint Survey Results



Law Firm Investment Summary

No single factor proved to be consistently high in contributing to the cost of services (see Figure 1), leading
us to simplify this measure into a single factor, Law Firm Investment (LFI). Overall, investment in 75% of
services is seen as moderate to high.


                                         Law Firm Investment Breakdown
                               12000

                               10000

                                8000

                                6000

                                4000

                                2000

                                   0
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                                       Figure 1: Law Firm Investment Scores

General opinion within law firms seems to be that the majority of value-add services are potentially scalable
given the right level of investment. 83% of the listed services (see Table 2) were rated as having moderate
to good economies of scale.




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Valuing Value-Add
Analysis of Joint Survey Results



Combined Results

Having assessed the client value and divided into separate Knowledge (CKV) and Efficiency (CEV) factors, it
is interesting to combine these two factors with the simplified Law Firm Investment (LFI). Figure 2, below,
compares CKV with LFI. Figure 4 (next page) compares CEV with LFI. It is also interesting to contrast LFI
with the scalability/economy of scale ratings. This is shown in Figure 4.

Client Knowledge & Law Firm Investment
Figure 2 shows that almost all services rated are well valued in terms of the knowledge they deliver. The
exception is Legal Secondees, which appear to be valued almost exclusively as a resourcing aid.

It is perhaps no surprise that 3 of the top 4 rated services for “knowledge” (Bespoke Training, Industry
Specific Bulletins and Standard Training Seminars) would be considered as “traditional” law firm value adds.

It is however interesting that the third highest rated service in terms of knowledge is round table
discussions. This shows that value can be generated not only by delivering law firm knowhow to clients but
also through stimulating discussion and the exchange of knowledge with peers.

Among respondents in the client session, legal advisory hotlines were the least well known – perhaps a
consequence of a more discriminatory approach by law firms in offering such support to clients.

Investment is high in almost all cases. The goal for law firms (and clients) must be to reduce the required
investment and/or to scale the solutions to generate a better value return across a broader client base.

Hitting the sweet spot in the bottom right hand quadrant (Low Investment, High Value) are Vanilla Legal
and Regulatory Updates, Legal Research Helpdesk and Legal Advisory Hotline.



                                      Client Knowledge Value (CKV) vs Law Firm Investment (LFI)

                                                                                                        Legal Secondees

                                                                                                        Support Secondees
          Law Firm Investment (LFI)




                                                                                                        Legal Research Helpdesk

                                                                                                        Legal Advisory Hotline

                                                                                                        Vanilla Legal & Regulatory
                                                                                                        Updates
                                                                                                        Industry Specific Bulletins

                                                                                                        Thought leadership piece

                                                                                                        Microsites/Online Tools

                                                                                                        Standard Training Seminars

                                                                                                        Bespoke Training

                                                                                                        Round Table Discussions

                                                                                                        Post transaction reviews




                                                    Client Knowledge Value (CKV)


                                                    Figure 2: Distribution of services by CKV and LFI




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Valuing Value-Add
Analysis of Joint Survey Results



Client Efficiency Value & Law Firm Investment
When looking at Client Efficiency Value (CEV), we can see that services rated far less highly. Less than half
of the services show value. The standout services in this area (Legal and Support Secondees) are both
“resourcing” services. It appears that clients are making slow progress in realising any real efficiencies from
the other value-add services offered.

There are two current services however that just about make it into the bottom right hand quadrant (High
Value, Low Investment): Legal Advisory Hotlines and Legal Research Helpdesk. For relatively little
investment, both of these services are seen as delivering some modest efficiencies to clients.


                                       Client Efficiency Value (CEV) vs Law Firm Investment (LFI)
           Law Firm Investment (LFI)




                                                                                              Legal Secondees
                                                                                              Support Secondees
                                                                                              Legal Research Helpdesk
                                                                                              Legal Advisory Hotline
                                                                                              Vanilla Legal & Regulatory Updates
                                                                                              Industry Specific Bulletins
                                                                                              Thought leadership piece
                                                                                              Microsites/Online Tools
                                                                                              Standard Training Seminars
                                                                                              Bespoke Training
                                                                                              Round Table Discussions
                                                                                              Post transaction reviews




                                               Client Efficiency Value (CEV)



                                                Figure 3: Distribution of services by CEV and LFI




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Valuing Value-Add
Analysis of Joint Survey Results



Law Firm Investment & Scalability
Reviewing Potential Economy of Scale (Scalability) with LFI shows that almost all services are seen as High
investment. The exceptions are Legal Research Helpdesks and Vanilla Legal and Regulatory Updates.

Of the remainder, it is the services in the top right hand quadrant that warrant further investigation within
Law Firms, If they have good scalability, is this being realised to the benefit of a greater number of clients.
What can be done to bring down the “Client Specific Investment” in these services?

                                             Law Firm Investment vs (Potential) Economy of Scale

                                                                                                   Legal Secondees

                                                                                                   Support Secondees

                                                                                                   Legal Research Helpdesk
              (Potential) Economy of Scale




                                                                                                   Legal Advisory Hotline

                                                                                                   Vanilla Legal & Regulatory
                                                                                                   Updates
                                                                                                   Industry Specific Bulletins

                                                                                                   Thought leadership piece

                                                                                                   Microsites/Online Tools

                                                                                                   Standard Training Seminars

                                                                                                   Bespoke Training

                                                                                                   Round Table Discussions

                                                                                                   Post transaction reviews


                                                           Law Firm Investment




                                                      Figure 4: Overall Investment vs Economy of Scale




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Valuing Value-Add
Analysis of Joint Survey Results



Next steps

The study provides a useful indication of which services should be offered to clients and where to focus
investment to realise economies of scale. It does however raise questions. Some follow-up actions are
detailed below, for consideration by law firms and client organisations.

 Produce a simplified, online version of the original     This could be a useful next step in confirming some
 survey.                                                  of these early results across a broader number of
                                                          respondents. The development of the simplified
                                                          measures of value and cost (CKV, CEV, LFI and
                                                          Scalability) will make future surveys less complex.

 Generate robust empirical data about the cost of         It seems obvious that the subjective nature of the
 provision of certain services and the likely return on   survey approach raises issues. There is much room
 investment.                                              for further development of ROI models within law
                                                          firms.

 Clients should work to analyse their internal            For clients, it would seem that there is significant
 processes and develop strategies for                     room for in-house KM or operations staff to realise
 aligning/integrating law firm know-how with internal     greater efficiencies from the services that are
 practices - with the ultimate goal of saving their in-   offered to them. Involving law firms in this process
 house lawyers’ time.                                     would help the firms to better understand client
                                                          needs, what services would be of most value and
                                                          therefore where to focus their energies to help.




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Valuing Value-Add
Analysis of Joint Survey Results



Appendices

Appendix 1: Graphical display of client survey scores by value category for each
service

Knowledge
“increasing your knowledge and understanding of legal and regulatory issues related to specific line of work”


                                                 Knowledge Scores
  4000




  3500                                                                       Bespoke Training


                 Legal Advisory Hotline       Industry Specific Bulletins             Round Table Discussions
  3000
                                                                        Standard Training Seminars
            Legal Research Helpdesk                                                                         Post transaction reviews
                                                                Microsites/Onlne Tools
  2500
                                                           Thought leadership piece
                    Support Secondees
                                                                                                   E-learning
                                          Vanilla Legal & Regulatory
  2000                Business Hotline             Updates
                                                                                                        Webinars      KM/IT Consultancy
              Legal Secondees
  1500                                                                                            Reporting Invested Time



                                                                                            Soft Skills Training
  1000



   500




     0




Less than 1700 = Poor in category, little or no value
More than 1700, Less than 3000 = Good, of general value, appreciated
More than 3000 = Excellent, high value, very appreciated




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Valuing Value-Add
Analysis of Joint Survey Results



Awareness
“increasing your awareness of relevant legal and regulatory developments”


   4000                                           Awareness Scores

   3500

                                Industry Specific Bulletins
                                                                            Bespoke Training
                                                                                 Round Table Discussions
   3000
                                                                      Standard Training
                                      Vanilla Legal & Regulatory                                       Post transaction reviews
                                                                          Seminars
                                               Updates
                                                              Microsites/Onlne Tools
   2500
                                 Legal Advisory Hotline
                                                                                               E-learning
                         Legal Research Helpdesk                                                     Webinars
   2000
                   Support Secondees                      Thought leadership piece

                                    Business Hotline
   1500                                                                                                           KM/IT Consultancy
                                                                                       Reporting Invested Time
              Legal Secondees

   1000
                                                                                         Soft Skills Training



    500



      0



Less than 1700 = Poor in category, little or no value
More than 1700, Less than 3000 = Good, of general value, appreciated
More than 3000 = Excellent, high value, very appreciated




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Valuing Value-Add
Analysis of Joint Survey Results



Efficiency/Effectiveness
“reducing the time it takes to do your job or enabling you to do the job better”


                                                           Efficiency Scores

 4000


 3500

                  Support Secondees
 3000
                                 Legal Advisory Hotline                          Bespoke Training
            Legal Secondees
 2500                                              Industry Specific Bulletins                                        Post transaction reviews
                                                                                         Round Table Discussions
                  Legal Research Helpdesk
                                        Business Hotline            Microsites/Onlne Tools     Soft Skills Training          KM/IT Consultancy
 2000
                                                                      Standard Training Seminars       E-learning
                                                                                                              Webinars
                              Vanilla Legal & Regulatory                                                                 Reporting Invested Time
 1500                                  Updates

                                                             Thought leadership piece
 1000


  500


    0



Less than 1700 = Poor in category, little or no value
More than 1700, Less than 3000 = Good, of general value, appreciated
More than 3000 = Excellent, high value, very appreciated




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Valuing Value-Add
Analysis of Joint Survey Results



Risk Management
“helping you to identify and manage legal risk on behalf of your clients”


                                       Risk Management Scores
  4000


  3500


  3000


                              Industry Specific
  2500                                          Microsites/OnlneBespoke Training
                                  Bulletins                                              Post transaction
                                                      Tools                                  reviews
             Legal Secondees Legal Advisory                         Round Table
  2000
                                 Hotline                            Discussions
                    Support Secondees Vanilla Legal & Standard Training
                                       Regulatory Updates                     E-learning
  1500                                                         Seminars
                      Business Hotline                                                    KM/IT Consultancy
                                            Thought leadership
                Legal Research                    piece                           Webinars
  1000             Helpdesk                                                               Reporting Invested
                                                                                                 Time

   500                                                                      Soft Skills Training


      0


Less than 1700 = Poor in category, little or no value
More than 1700, Less than 3000 = Good, of general value, appreciated
More than 3000 = Excellent, high value, very appreciated




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Valuing Value-Add
Analysis of Joint Survey Results



Enabling
“enabling you to undertake work or tasks that wouldn’t have been possible if the service wasn’t provided”


                                                        Enabling Scores
    4000



    3500
               Legal Secondees

    3000             Support Secondees



    2500


              Legal Advisory Hotline
    2000
                                         Business Hotline        Bespoke Training
                                                                                          Soft Skills Training         KM/IT Consultancy

    1500     Legal Research Helpdesk              Industry Specific Bulletins   Round Table Discussions      Post transaction reviews
                                                                                              E-learning
                                                                    Standard Training                            Reporting Invested Time
                      Vanilla Legal & Regulatory
    1000                                         Microsites/Onlne Tools Seminars                      Webinars
                               Updates

                                                    Thought leadership piece
     500



       0


Less than 1700 = Poor in category, little or no value
More than 1700, Less than 3000 = Good, of general value, appreciated
More than 3000 = Excellent, high value, very appreciated




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Valuing Value-Add
Analysis of Joint Survey Results



Appendix 2: Chart Showing Law Firm Investment plotted with Economy of
Scale


                          Overall Investment and Economy of Scale

       11000                                                            4000

       10000
                                                                        3500

        9000
                                                                        3000
        8000
                                                                        2500
        7000
                                                                        2000
        6000

        5000                                                            1500


        4000                                                            1000
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Legal.20108456.2/MWHA/ADMIN.ADMIN
Valuing Value-Add
Analysis of Joint Survey Results



Appendix 3: Plotting Knowledge vs Awareness Correlation

The good correlation between Knowledge and Awareness led us to combine these two value measures into a
single measure: Client Knowledge Value (CKV).



                           Knowledge vs Awareness (CKV)
                                                                                  Legal Secondees

               3500
                                                                                  Support Secondees


               3000                                                               Legal Research Helpdesk

                                                                                  Legal Advisory Hotline
               2500
                                                                                  Vanilla Legal & Regulatory Updates
   Awareness




               2000
                                                                                  Industry Specific Bulletins


               1500                                                               Thought leadership piece

                                                                                  Microsites/Online Tools
               1000
                                                                                  Standard Training Seminars

                500
                                                                                  Bespoke Training


                  0                                                               Round Table Discussions
                      0   500   1000   1500   2000    2500   3000   3500   4000
                                                                                  Post transaction reviews
                                          Knowledge




www.blplaw.com Page 19 © Berwin Leighton Paisner
Legal.20108456.2/MWHA/ADMIN.ADMIN
Valuing Value-Add
Analysis of Joint Survey Results



Appendix 4: Testing for Correlation between Efficiency vs Enabling

Although the “Legal Secondees” and “Support Secondees” data points are out of line with the rest of the
measures, we feel it is appropriate to create a single efficiency measure: Client Efficiency Value (CEV).

By becoming more efficient at an existing process, time is freed. This freed time, if the efficiencies are great
enough, can be used to enable additional work to be taken on. In the case of secondees, additional work is
enabled due the fact that the base resource (lawyer time) is increased, rather than due to improved
efficiency.

Combining the two measures may lead to a downgrade in existing “efficiency/effectiveness” scores, as
respondents take into account whether the efficiency savings are great enough to enable further work to be
taken on.


                                           Efficiency vs Enabling (CEV)

                   3500


                                                                                     Legal Secondees
                   3000                                                              Support Secondees
                                                                                     Legal Research Helpdesk
                                                                                     Legal Advisory Hotline
                   2500
                                                                                     Vanilla Legal & Regulatory Updates
                                                                                     Industry Specific Bulletins
  Enabling Score




                   2000                                                              Thought leadership piece
                                                                                     Microsites/Online Tools
                                                                                     Standard Training Seminars
                   1500                                                              Bespoke Training
                                                                                     Round Table Discussions
                                                                                     Post transaction reviews
                   1000




                   500




                      0
                          0   500   1000     1500       2000    2500   3000   3500
                                             Efficiency Score




www.blplaw.com Page 20 © Berwin Leighton Paisner
Legal.20108456.2/MWHA/ADMIN.ADMIN
Valuing Value-Add
Analysis of Joint Survey Results



Appendix 5: Distribution of services by CKV and CEV

The comparison below shows the significant weighting of client value towards Knowledge rather than
Efficiency.

The services provided by Firms are generally good at passing on knowledge of legal issues (with the
exception of Legal Secondees and Standard Seminars), but that clients are poor at realising efficiencies from
these services.

This is surprising. One of the key aims of the provision of value-add services is to make clients’ lives “easier”,
i.e. save them time and make them more efficient. There would seem to be a great deal of work to do on
both sides in realising efficiencies from the gamut of value-add services available.


                                    Knowledge (CKV) vs Efficiency (CEV)


                                                                                        Legal Secondees

                                                                                        Support Secondees
  Client Efficiency Value (CEV)




                                                                                        Legal Research Helpdesk

                                                                                        Legal Advisory Hotline

                                                                                        Vanilla Legal & Regulatory Updates

                                                                                        Industry Specific Bulletins

                                                                                        Thought leadership piece

                                                                                        Microsites/Online Tools

                                                                                        Standard Training Seminars

                                                                                        Bespoke Training

                                                                                        Round Table Discussions

                                                                                        Post transaction reviews


                                  Client Knowledge Value (CKV)




www.blplaw.com Page 21 © Berwin Leighton Paisner
Legal.20108456.2/MWHA/ADMIN.ADMIN
Valuing Value-Add
Analysis of Joint Survey Results



Appendix 6: Original Client Survey




                                                                      Efficiency/Effectiveness




                                                                                                 Risk Management
        Value Add Activity

                                        Knowledge




                                                       Awareness




                                                                                                                   Enabling
1. Secondees                            1 (excellent) 2 (very good) 3 (good) 4 (poor) 5 (very poor). Full
                                        definitions listed on page 1.
1.1 Legal Secondees
Qualified lawyers                          12345          12345                 12345                  12345          12345

1.2 Support Secondees
PSLs, Information Officers etc.            12345          12345                 12345                  12345          12345

2. Hotlines/Helpdesks
2.1 Legal Research Helpdesk
Direct access to library team or PSLs      12345          12345                 12345                  12345          12345

2.2 Legal Advisory Hotline
Direct access to associate or partner      12345          12345                 12345                  12345          12345
for internal lawyers
2.3 Business Hotline
Direct access to associate or partner      12345          12345                 12345                  12345          12345
for business colleagues

3. Know How Publications and Bulletins
3.1 Vanilla Legal & Regulatory
Updates
                                           12345          12345                 12345                  12345          12345
Commentary on dates etc but no
added opinion
3.2 Tailored Industry/Client
Specific Bulletins                         12345          12345                 12345                  12345          12345

3.3 Thought leadership
publications
                                           12345          12345                 12345                  12345          12345
Industry leading commercially
aware, “macro” view pieces
3.4 Microsites/Online Tools
Contextualised content, such as for
                                           12345          12345                 12345                  12345          12345
Data Protection, MiFID, etc.

4. Training and Roundtables
4.1 Standard Training Seminars
Open seminars, i.e. where clients
attend a general seminar at a firm’s       12345          12345                 12345                  12345          12345
offices




www.blplaw.com Page 22 © Berwin Leighton Paisner
Legal.20108456.2/MWHA/ADMIN.ADMIN
Valuing Value-Add
Analysis of Joint Survey Results




                                                                      Efficiency/Effectiveness




                                                                                                 Risk Management
         Value Add Activity




                                        Knowledge




                                                       Awareness




                                                                                                                   Enabling
4.2 Bespoke Training Seminars
Seminars exclusively for your
                                           12345          12345                 12345                  12345          12345
company. Most usually held at your
own offices at your request.
4.3 Round Table Discussions
Small group discussions about
                                           12345          12345                 12345                  12345          12345
current industry topic, Legal &
regulatory landscape, for example..
4.4 Soft Skills Training
Presentation skills, drafting skills,      12345          12345                 12345                  12345          12345
etc.

4.5 E-learning
On-line delivery of standard courses       12345          12345                 12345                  12345          12345

4.6 Webinars
Live, web based training                   12345          12345                 12345                  12345          12345

5. Miscellaneous Activities             1 (excellent) 2 (very good) 3 (good) 4 (poor) 5 (very poor). Full
                                        definitions listed on page 1.
5.1 Post Transaction Reviews
Discussion about lessons learned           12345          12345                 12345                  12345          12345
following major transaction

5.2 Reporting Invested Time
Law firm sharing with you the              12345          12345                 12345                  12345          12345
amount of uncharged time

5.3 KM/IT Consultancy
Advice from the firm on how to
                                           12345          12345                 12345                  12345          12345
organise, collect, disseminate know-
how




www.blplaw.com Page 23 © Berwin Leighton Paisner
Legal.20108456.2/MWHA/ADMIN.ADMIN
Valuing Value-Add
Analysis of Joint Survey Results



Appendix 7: Suggested modifications to the original Client Survey

We received some suggested enhancements to the survey, namely other services to consider, during the
research process. For consistency none were implemented but they are recorded here for completeness.

 Suggested service                 Comment

 Relationship management           We question whether this should be considered “value-add” given there
                                   is a clear revenue generating emphasis.

 Use of facilities                 A fairly obvious omission from the original survey and should be
                                   included in any further studies.

 Assistance with precedent         This was discussed in the client session and it was concluded that this
 projects                          type of project should be considered as part of the Support Secondees
                                   service.

 Narrow “Post transaction          For KM purposes the ideal would be for law firm lawyers to participate in
 review” as “independent           the process. This would ensure a two-way exchange of knowledge.
 review”                           Independent review is however included in this service category.

 Include general/ practice         We agree and in subsequent studies general management/practice
 management within KM and          management type consultancy should be included as a service category.
 IT consultancy




www.blplaw.com Page 24 © Berwin Leighton Paisner
Legal.20108456.2/MWHA/ADMIN.ADMIN
Valuing Value-Add
Analysis of Joint Survey Results



Appendix 8: Original Law Firm Survey




                                                                          Scarcity of resources




                                                                                                  Economies of scale
                                                     Level of expertise
                                   Time investment
       Value Add Activity




1. Secondees                       1 (nil/little investment) 2 (moderate                          1 = high
                                   investment) 3 (high investment) 4 (very                        economy of
                                   high investment)                                               scale, 4 = low
                                                                                                  economy of
                                                                                                  scale
1.1 Legal Secondees                                  1234                 1234                    1234
Qualified lawyers                  1234
(Assume 6 month period)
1.2 Support Secondees                                1234                 1234                    1234
PSLs, Information Officers etc.    1234
(Assume 1 month period)
             2. Hotlines/Helpdesks
2.1 Legal Research Helpdesk        1234              1234                 1234                    1234
Direct access to library team or
PSLs
2.2 Legal Advisory Hotline         1234              1234                 1234                    1234
Direct access to associate or
partner for internal lawyers
2.3 Business Hotline               1234              1234                 1234                    1234
Direct access to associate or
partner for business colleagues

               3. Know How Publications and Bulletins
3.1 Vanilla Legal & Regulatory     1234              1234                 1234                    1234
Updates
Commentary on dates etc but no
added opinion
3.2 Tailored Industry/Client       1234              1234                 1234                    1234
Specific Bulletins
3.3 Thought leadership             1234              1234                 1234                    1234
publications
Industry leading commercially
aware, “macro” view pieces
3.4 Microsites/Online Tools        1234              1234                 1234                    1234
Contextualised content, such as
for Data Protection, MiFID, etc.

4. Training and Roundtables




www.blplaw.com Page 25 © Berwin Leighton Paisner
Legal.20108456.2/MWHA/ADMIN.ADMIN
Valuing Value-Add
Analysis of Joint Survey Results




                                                                           Scarcity of resources




                                                                                                   Economies of scale
                                                      Level of expertise
                                    Time investment
      Value Add Activity




4.1 Standard Training               1234              1234                 1234                    1234
Seminars
Open seminars, i.e. where clients
attend a general seminar at a
firm’s offices

4.2 Bespoke Training                1234              1234                 1234                    1234
Seminars
Seminars exclusively for your
company. Most usually held at
your own offices at your request.
4.3 Round Table Discussions         1234              1234                 1234                    1234
Small group discussions about
current industry topic, Legal &
regulatory landscape, for
example..
4.4 Soft Skills Training            1234              1234                 1234                    1234
Presentation skills, drafting
skills, etc.

4.5 E-learning                      1234              1234                 1234                    1234
On-line delivery of standard
courses

4.6 Webinars                        1234              1234                 1234                    1234
Live, web based training


5. Miscellaneous Activities                           1 (nil/little investment) 2 (moderate investment) 3
                                                      (high investment) 4 (very high investment)
5.1 Post Transaction Reviews        1234              1234            1234                   1234
Discussion about lessons learned
following major transaction

5.2 Reporting Invested Time         1234              1234                 1234                    1234
Law firm sharing with you the
amount of uncharged time

5.3 KM/IT Consultancy               1234              1234                 1234                    1234
Advice from the firm on how to
organise, collect, disseminate
know-how




www.blplaw.com Page 26 © Berwin Leighton Paisner
Legal.20108456.2/MWHA/ADMIN.ADMIN

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Valuing "value-add" services received from Law Firms

  • 1. Valuing Value-Add Analysis of Joint Survey Results Matthew Whalley & Ian Rodwell. January 2012 www.blplaw.com
  • 2. Valuing Value-Add Analysis of Joint Survey Results Contents Introduction ......................................................................... 2 Survey Details....................................................................... 3 Client Value ..................................................................... 3 Law Firm Investment........................................................ 5 Discussion ............................................................................ 7 Client Value Categorisation ............................................... 7 Law Firm Investment Summary......................................... 8 Combined Results ............................................................ 9 Client Knowledge & Law Firm Investment ..................... 9 Client Efficiency Value & Law Firm Investment ............ 10 Law Firm Investment & Scalability .............................. 11 Next steps ..................................................................... 12 Appendices......................................................................... 13 Appendix 1: Graphical display of client survey scores by value category for each service ........................ 13 Knowledge ................................................................ 13 Awareness ................................................................ 14 Efficiency/Effectiveness.............................................. 15 Risk Management ...................................................... 16 Enabling ................................................................... 17 Appendix 2: Chart Showing Law Firm Investment plotted with Economy of Scale ........................................ 18 Appendix 3: Plotting Knowledge vs Awareness Correlation..................................................................... 19 Appendix 4: Testing for Correlation between Efficiency vs Enabling ..................................................... 20 Appendix 5: Distribution of services by CKV and CEV ............................................................................... 21 Appendix 6: Original Client Survey .................................. 22 Appendix 7: Suggested modifications to the original Client Survey...................................................... 24 Appendix 8: Original Law Firm Survey ............................. 25 www.blplaw.com Page 01 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 3. Valuing Value-Add Analysis of Joint Survey Results Introduction In June 2011 we carried out a survey of in-house KM professionals. The purpose of the survey was to develop a cross-client perspective of the relative values of “value-add” services provided by law firms. The client survey was followed by a survey of law firm professionals of their views of the perceived cost to law firms of delivering these “value-add” services. The results demonstrate which services are valued by clients in terms of “Knowledge” and “Efficiency” measures as well as their contribution towards the management of legal risk. They also highlight the relative costs of providing the services and which services can be developed for delivery to multiple clients for minimal investment per client. The results also raise questions with regards to efficiencies gained on the client side and whether there is a gap with regards implementation of knowledge services, to the detriment of the client. If you have any comments or questions about this report, or would like to participate by completing a survey on behalf of your organisation, do please get in touch. Matthew Whalley (matthew.whalley@blplaw.com) Ian Rodwell (ian.rodwell@linklaters.com) www.blplaw.com Page 02 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 4. Valuing Value-Add Analysis of Joint Survey Results Survey Details The survey took two parts. Firstly, clients were asked to rate the value of the “value-add” services they received from law firms. Secondly, law firms were asked to assess the cost of providing these services. Client Value The client value survey was designed to capture in-house Legal and Support staff attitudes towards the “Value-add” services they received from their law firms. Respondents were asked to rate services with respect to 5 measures: Knowledge increasing your knowledge and understanding of legal and regulatory issues related to specific line of work Awareness increasing your awareness of relevant legal and regulatory developments Efficiency/Effectiveness reducing the time it takes to do your job or enabling you to do the job better Risk Management helping you to identify and manage legal risk on behalf of your clients Enabling enabling you to undertake work or tasks that wouldn’t have been possible if the service wasn’t provided Scores were given on a scale of 1-5, where 1 = Excellent, extremely valuable, essential service – couldn’t work without it 2 = Very Good, very valuable, fully appreciated 3 = Good, of general value overall, appreciated 4 = Poor, of little value, not really appreciated 5 = Very poor, no added-value, not appreciated The average result across each of the 12 selected services (multiplied by 1000 for ease of comparison) is shown in Table 1, over the page. Results for each of the 5 categories is colour coded as being either “of little or no value” (red), “of general value” (amber) or “highly valued” (green). Scores for the full list of services included in the original questionnaire are displayed in Appendix 1. www.blplaw.com Page 03 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 5. Valuing Value-Add Analysis of Joint Survey Results Efficiency/ Risk KM Offering Knowl’dge Awaren’ss Effect’ness Managem’t Enabling OVERALL Legal Secondees 1643 1286 2857 1929 3286 11000 Support Secondees 2273 1909 2909 1727 3000 11818 Legal Research Helpdesk 2714 2143 2429 1357 1643 10286 Legal Advisory Hotline 3091 2273 2818 2000 1909 12091 Vanilla Legal & Regulatory Updates 2000 2714 1643 1643 1000 9000 Industry Specific Bulletins 3143 3214 2500 2357 1357 12571 Thought leadership piece 2321 2000 1143 1500 786 7750 Microsites/Online Tools 2786 2500 2143 2357 1214 11000 Standard Training Seminars 2857 2929 2000 1643 1214 10643 Bespoke Training 3643 3214 2727 2500 1786 13870 Round Table Discussions 3182 3091 2385 2000 1364 12021 Post transaction reviews 2923 2833 2500 2308 1462 12026 Colour Scale Less than 1700 = Poor in category, little or no value More than 1700, Less than 3000 = Good, of general value, appreciated More than 3000 = Excellent, high value, very appreciated Table 1: Summary of client survey responses www.blplaw.com Page 04 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 6. Valuing Value-Add Analysis of Joint Survey Results Law Firm Investment Cost was assessed according to 3 investment factors (time required, level of expertise and scarcity of resource) plus the potential for the service to be delivered to multiple clients (scalability). Each value-add service was rated according to 4 measures: Time invested this will be determined by the size or duration of the support; the level of creation/adaptation required; and the level of expertise available Level of expertise this will determine the cost of the resource required Scarcity of resources for example, assistance from non-lawyers or specialists such as PSLs may be more difficult to secure. The measure can also relate to technological resources So, the scarcer the resources, the higher the investment score Economies of scale can the investment be leveraged to provide support to multiple clients? So the greater the scope for economies of scale, the lower the investment score. The average investment and economy of scale (scalability) scores are shown in Table 2, below. Results for each of the three investment categories is colour coded as being either “high investment” (red), “moderate investment” (amber) or “little or no investment” (green). Results for scalability are coded as “good economy of scale” (green), “moderate economy of scale” (amber) or “little or no economy of scale” (red). Scores for the full list of services included in the original questionnaire are displayed in Appendix 2. www.blplaw.com Page 05 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 7. Valuing Value-Add Analysis of Joint Survey Results Investment Time Level of Scarcity of Overall Economy KM Offering Investment Expertise Resource Investment of Scale Legal Secondees 3571 3143 3000 9714 1143 Support Secondees 3000 3000 3667 9667 1500 Legal Research Helpdesk 1857 2857 2286 7000 2857 Legal Advisory Hotline 2000 3143 2286 7429 2571 Vanilla Legal & Regulatory Updates 2143 2286 2143 6571 3857 Industry Specific Bulletins 2714 3143 2857 8714 2714 Thought leadership piece 3429 3714 3286 10429 3143 Microsites/Online Tools 3333 3167 3000 9500 3833 Standard Training Seminars 2143 3429 2571 8143 3429 Bespoke Training 3000 3286 3286 9571 2143 Round Table Discussions 3143 3429 3714 10286 2857 Post transaction reviews 2333 2833 3000 8167 1667 Investment Economy of Scale Less than 2500 = Little or no Greater than 3000 = good investment economy of scale Less than 3000, greater More than 2500, Less than 3500 than 1500 = moderate = Moderate Investment economy of scale More than 3500 = High Less than 1500 = poor Investment economy of scale Table 2: Summary of Law Firm Survey Responses www.blplaw.com Page 06 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 8. Valuing Value-Add Analysis of Joint Survey Results Discussion Client Value Categorisation The high degree of correlation between Knowledge and Awareness (see Appendix 3) leads us to believe that these two measures can be combined into what we will call “Client Knowledge Value”, or CKV. Within this correlation, there is a definite preference for services which enhance knowledge. That shouldn’t mean services that serve to increase awareness should be entirely disregarded. There is substantial anecdotal evidence that, with the right distribution mechanisms, simple awareness services can add significant value. When reviewing the correlation between “Efficiency/Effectiveness” and “Enabling” (see Appendix 5), it is difficult to ignore the two outlying values for Legal and Support Secondees. Although these data points are out of line with the rest of the measures, we feel this is due to the nature of the terms used. By becoming more efficient at an existing process, time is freed. This freed time, if the efficiencies are great enough, can be used to enable additional work to be taken on, increasing the amount of work that a legal department can undertake. In the case of legal and support secondees, additional work is enabled due the fact that the base resource (lawyer time) is increased, rather than due to improved efficiency. The two are therefore two sides of the same coin, enabling additional work to be carried out. We feel therefore that it is appropriate to create a more broadly defined efficiency measure: Client Efficiency Value (CEV). Finally, the services surveyed are perceived as delivering little value in managing legal risk. The results in this measure are therefore excluded from further analysis in this report. Although Legal Risk is excluded, Law Firms’ should still have a major role in assisting in-house counsel to identify and manage their organisations’ legal risks. www.blplaw.com Page 07 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 9. Valuing Value-Add Analysis of Joint Survey Results Law Firm Investment Summary No single factor proved to be consistently high in contributing to the cost of services (see Figure 1), leading us to simplify this measure into a single factor, Law Firm Investment (LFI). Overall, investment in 75% of services is seen as moderate to high. Law Firm Investment Breakdown 12000 10000 8000 6000 4000 2000 0 t l fic B t e s Up e g s du gula y H k ns e s on s s s Tr s in ry tory tlin w Re iso d es Di inin e ol ec r ch d ee ok in a t io sio de St icro der llet da vie To pi o dv elp a on s m re u ip n s scu e Be S e in H ec ec sh n r e nl lS tS ng /O i ec Le ear ac ga le sp or ni ea es Po Tab Sp pp ga al A Le ai es sit Tr tra Su lR Scarcity of Resource gh g d st rd un st ga l& ou da M Ro Le Expertise Th In an Le Time lla ni Va Figure 1: Law Firm Investment Scores General opinion within law firms seems to be that the majority of value-add services are potentially scalable given the right level of investment. 83% of the listed services (see Table 2) were rated as having moderate to good economies of scale. www.blplaw.com Page 08 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 10. Valuing Value-Add Analysis of Joint Survey Results Combined Results Having assessed the client value and divided into separate Knowledge (CKV) and Efficiency (CEV) factors, it is interesting to combine these two factors with the simplified Law Firm Investment (LFI). Figure 2, below, compares CKV with LFI. Figure 4 (next page) compares CEV with LFI. It is also interesting to contrast LFI with the scalability/economy of scale ratings. This is shown in Figure 4. Client Knowledge & Law Firm Investment Figure 2 shows that almost all services rated are well valued in terms of the knowledge they deliver. The exception is Legal Secondees, which appear to be valued almost exclusively as a resourcing aid. It is perhaps no surprise that 3 of the top 4 rated services for “knowledge” (Bespoke Training, Industry Specific Bulletins and Standard Training Seminars) would be considered as “traditional” law firm value adds. It is however interesting that the third highest rated service in terms of knowledge is round table discussions. This shows that value can be generated not only by delivering law firm knowhow to clients but also through stimulating discussion and the exchange of knowledge with peers. Among respondents in the client session, legal advisory hotlines were the least well known – perhaps a consequence of a more discriminatory approach by law firms in offering such support to clients. Investment is high in almost all cases. The goal for law firms (and clients) must be to reduce the required investment and/or to scale the solutions to generate a better value return across a broader client base. Hitting the sweet spot in the bottom right hand quadrant (Low Investment, High Value) are Vanilla Legal and Regulatory Updates, Legal Research Helpdesk and Legal Advisory Hotline. Client Knowledge Value (CKV) vs Law Firm Investment (LFI) Legal Secondees Support Secondees Law Firm Investment (LFI) Legal Research Helpdesk Legal Advisory Hotline Vanilla Legal & Regulatory Updates Industry Specific Bulletins Thought leadership piece Microsites/Online Tools Standard Training Seminars Bespoke Training Round Table Discussions Post transaction reviews Client Knowledge Value (CKV) Figure 2: Distribution of services by CKV and LFI www.blplaw.com Page 09 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 11. Valuing Value-Add Analysis of Joint Survey Results Client Efficiency Value & Law Firm Investment When looking at Client Efficiency Value (CEV), we can see that services rated far less highly. Less than half of the services show value. The standout services in this area (Legal and Support Secondees) are both “resourcing” services. It appears that clients are making slow progress in realising any real efficiencies from the other value-add services offered. There are two current services however that just about make it into the bottom right hand quadrant (High Value, Low Investment): Legal Advisory Hotlines and Legal Research Helpdesk. For relatively little investment, both of these services are seen as delivering some modest efficiencies to clients. Client Efficiency Value (CEV) vs Law Firm Investment (LFI) Law Firm Investment (LFI) Legal Secondees Support Secondees Legal Research Helpdesk Legal Advisory Hotline Vanilla Legal & Regulatory Updates Industry Specific Bulletins Thought leadership piece Microsites/Online Tools Standard Training Seminars Bespoke Training Round Table Discussions Post transaction reviews Client Efficiency Value (CEV) Figure 3: Distribution of services by CEV and LFI www.blplaw.com Page 10 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 12. Valuing Value-Add Analysis of Joint Survey Results Law Firm Investment & Scalability Reviewing Potential Economy of Scale (Scalability) with LFI shows that almost all services are seen as High investment. The exceptions are Legal Research Helpdesks and Vanilla Legal and Regulatory Updates. Of the remainder, it is the services in the top right hand quadrant that warrant further investigation within Law Firms, If they have good scalability, is this being realised to the benefit of a greater number of clients. What can be done to bring down the “Client Specific Investment” in these services? Law Firm Investment vs (Potential) Economy of Scale Legal Secondees Support Secondees Legal Research Helpdesk (Potential) Economy of Scale Legal Advisory Hotline Vanilla Legal & Regulatory Updates Industry Specific Bulletins Thought leadership piece Microsites/Online Tools Standard Training Seminars Bespoke Training Round Table Discussions Post transaction reviews Law Firm Investment Figure 4: Overall Investment vs Economy of Scale www.blplaw.com Page 11 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 13. Valuing Value-Add Analysis of Joint Survey Results Next steps The study provides a useful indication of which services should be offered to clients and where to focus investment to realise economies of scale. It does however raise questions. Some follow-up actions are detailed below, for consideration by law firms and client organisations. Produce a simplified, online version of the original This could be a useful next step in confirming some survey. of these early results across a broader number of respondents. The development of the simplified measures of value and cost (CKV, CEV, LFI and Scalability) will make future surveys less complex. Generate robust empirical data about the cost of It seems obvious that the subjective nature of the provision of certain services and the likely return on survey approach raises issues. There is much room investment. for further development of ROI models within law firms. Clients should work to analyse their internal For clients, it would seem that there is significant processes and develop strategies for room for in-house KM or operations staff to realise aligning/integrating law firm know-how with internal greater efficiencies from the services that are practices - with the ultimate goal of saving their in- offered to them. Involving law firms in this process house lawyers’ time. would help the firms to better understand client needs, what services would be of most value and therefore where to focus their energies to help. www.blplaw.com Page 12 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 14. Valuing Value-Add Analysis of Joint Survey Results Appendices Appendix 1: Graphical display of client survey scores by value category for each service Knowledge “increasing your knowledge and understanding of legal and regulatory issues related to specific line of work” Knowledge Scores 4000 3500 Bespoke Training Legal Advisory Hotline Industry Specific Bulletins Round Table Discussions 3000 Standard Training Seminars Legal Research Helpdesk Post transaction reviews Microsites/Onlne Tools 2500 Thought leadership piece Support Secondees E-learning Vanilla Legal & Regulatory 2000 Business Hotline Updates Webinars KM/IT Consultancy Legal Secondees 1500 Reporting Invested Time Soft Skills Training 1000 500 0 Less than 1700 = Poor in category, little or no value More than 1700, Less than 3000 = Good, of general value, appreciated More than 3000 = Excellent, high value, very appreciated www.blplaw.com Page 13 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 15. Valuing Value-Add Analysis of Joint Survey Results Awareness “increasing your awareness of relevant legal and regulatory developments” 4000 Awareness Scores 3500 Industry Specific Bulletins Bespoke Training Round Table Discussions 3000 Standard Training Vanilla Legal & Regulatory Post transaction reviews Seminars Updates Microsites/Onlne Tools 2500 Legal Advisory Hotline E-learning Legal Research Helpdesk Webinars 2000 Support Secondees Thought leadership piece Business Hotline 1500 KM/IT Consultancy Reporting Invested Time Legal Secondees 1000 Soft Skills Training 500 0 Less than 1700 = Poor in category, little or no value More than 1700, Less than 3000 = Good, of general value, appreciated More than 3000 = Excellent, high value, very appreciated www.blplaw.com Page 14 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 16. Valuing Value-Add Analysis of Joint Survey Results Efficiency/Effectiveness “reducing the time it takes to do your job or enabling you to do the job better” Efficiency Scores 4000 3500 Support Secondees 3000 Legal Advisory Hotline Bespoke Training Legal Secondees 2500 Industry Specific Bulletins Post transaction reviews Round Table Discussions Legal Research Helpdesk Business Hotline Microsites/Onlne Tools Soft Skills Training KM/IT Consultancy 2000 Standard Training Seminars E-learning Webinars Vanilla Legal & Regulatory Reporting Invested Time 1500 Updates Thought leadership piece 1000 500 0 Less than 1700 = Poor in category, little or no value More than 1700, Less than 3000 = Good, of general value, appreciated More than 3000 = Excellent, high value, very appreciated www.blplaw.com Page 15 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 17. Valuing Value-Add Analysis of Joint Survey Results Risk Management “helping you to identify and manage legal risk on behalf of your clients” Risk Management Scores 4000 3500 3000 Industry Specific 2500 Microsites/OnlneBespoke Training Bulletins Post transaction Tools reviews Legal Secondees Legal Advisory Round Table 2000 Hotline Discussions Support Secondees Vanilla Legal & Standard Training Regulatory Updates E-learning 1500 Seminars Business Hotline KM/IT Consultancy Thought leadership Legal Research piece Webinars 1000 Helpdesk Reporting Invested Time 500 Soft Skills Training 0 Less than 1700 = Poor in category, little or no value More than 1700, Less than 3000 = Good, of general value, appreciated More than 3000 = Excellent, high value, very appreciated www.blplaw.com Page 16 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 18. Valuing Value-Add Analysis of Joint Survey Results Enabling “enabling you to undertake work or tasks that wouldn’t have been possible if the service wasn’t provided” Enabling Scores 4000 3500 Legal Secondees 3000 Support Secondees 2500 Legal Advisory Hotline 2000 Business Hotline Bespoke Training Soft Skills Training KM/IT Consultancy 1500 Legal Research Helpdesk Industry Specific Bulletins Round Table Discussions Post transaction reviews E-learning Standard Training Reporting Invested Time Vanilla Legal & Regulatory 1000 Microsites/Onlne Tools Seminars Webinars Updates Thought leadership piece 500 0 Less than 1700 = Poor in category, little or no value More than 1700, Less than 3000 = Good, of general value, appreciated More than 3000 = Excellent, high value, very appreciated www.blplaw.com Page 17 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 19. Valuing Value-Add Analysis of Joint Survey Results Appendix 2: Chart Showing Law Firm Investment plotted with Economy of Scale Overall Investment and Economy of Scale 11000 4000 10000 3500 9000 3000 8000 2500 7000 2000 6000 5000 1500 4000 1000 s e sk ng e ns s s es s S e ls s ar ec te ee tlin w tin o de io ni de in vie da To pi nd lle Ho ai ss m lp on Up p re Tr Bu co e cu He hi ec ry in n Su l Se rs e tr a D is ry nl c Re iso t io ng tS ok h ifi de to O rc ac ec ni dv ga sp or e la s/ ea ea bl ai ns Sp i te gu lA pp Be Le es Ta tl Tr os ga gh Investment lR ry rd d icr st Le ou un st l& da ga du M Po Th Economy of Scale Ro an ga Le In St Le lla ni Va www.blplaw.com Page 18 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 20. Valuing Value-Add Analysis of Joint Survey Results Appendix 3: Plotting Knowledge vs Awareness Correlation The good correlation between Knowledge and Awareness led us to combine these two value measures into a single measure: Client Knowledge Value (CKV). Knowledge vs Awareness (CKV) Legal Secondees 3500 Support Secondees 3000 Legal Research Helpdesk Legal Advisory Hotline 2500 Vanilla Legal & Regulatory Updates Awareness 2000 Industry Specific Bulletins 1500 Thought leadership piece Microsites/Online Tools 1000 Standard Training Seminars 500 Bespoke Training 0 Round Table Discussions 0 500 1000 1500 2000 2500 3000 3500 4000 Post transaction reviews Knowledge www.blplaw.com Page 19 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 21. Valuing Value-Add Analysis of Joint Survey Results Appendix 4: Testing for Correlation between Efficiency vs Enabling Although the “Legal Secondees” and “Support Secondees” data points are out of line with the rest of the measures, we feel it is appropriate to create a single efficiency measure: Client Efficiency Value (CEV). By becoming more efficient at an existing process, time is freed. This freed time, if the efficiencies are great enough, can be used to enable additional work to be taken on. In the case of secondees, additional work is enabled due the fact that the base resource (lawyer time) is increased, rather than due to improved efficiency. Combining the two measures may lead to a downgrade in existing “efficiency/effectiveness” scores, as respondents take into account whether the efficiency savings are great enough to enable further work to be taken on. Efficiency vs Enabling (CEV) 3500 Legal Secondees 3000 Support Secondees Legal Research Helpdesk Legal Advisory Hotline 2500 Vanilla Legal & Regulatory Updates Industry Specific Bulletins Enabling Score 2000 Thought leadership piece Microsites/Online Tools Standard Training Seminars 1500 Bespoke Training Round Table Discussions Post transaction reviews 1000 500 0 0 500 1000 1500 2000 2500 3000 3500 Efficiency Score www.blplaw.com Page 20 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 22. Valuing Value-Add Analysis of Joint Survey Results Appendix 5: Distribution of services by CKV and CEV The comparison below shows the significant weighting of client value towards Knowledge rather than Efficiency. The services provided by Firms are generally good at passing on knowledge of legal issues (with the exception of Legal Secondees and Standard Seminars), but that clients are poor at realising efficiencies from these services. This is surprising. One of the key aims of the provision of value-add services is to make clients’ lives “easier”, i.e. save them time and make them more efficient. There would seem to be a great deal of work to do on both sides in realising efficiencies from the gamut of value-add services available. Knowledge (CKV) vs Efficiency (CEV) Legal Secondees Support Secondees Client Efficiency Value (CEV) Legal Research Helpdesk Legal Advisory Hotline Vanilla Legal & Regulatory Updates Industry Specific Bulletins Thought leadership piece Microsites/Online Tools Standard Training Seminars Bespoke Training Round Table Discussions Post transaction reviews Client Knowledge Value (CKV) www.blplaw.com Page 21 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 23. Valuing Value-Add Analysis of Joint Survey Results Appendix 6: Original Client Survey Efficiency/Effectiveness Risk Management Value Add Activity Knowledge Awareness Enabling 1. Secondees 1 (excellent) 2 (very good) 3 (good) 4 (poor) 5 (very poor). Full definitions listed on page 1. 1.1 Legal Secondees Qualified lawyers 12345 12345 12345 12345 12345 1.2 Support Secondees PSLs, Information Officers etc. 12345 12345 12345 12345 12345 2. Hotlines/Helpdesks 2.1 Legal Research Helpdesk Direct access to library team or PSLs 12345 12345 12345 12345 12345 2.2 Legal Advisory Hotline Direct access to associate or partner 12345 12345 12345 12345 12345 for internal lawyers 2.3 Business Hotline Direct access to associate or partner 12345 12345 12345 12345 12345 for business colleagues 3. Know How Publications and Bulletins 3.1 Vanilla Legal & Regulatory Updates 12345 12345 12345 12345 12345 Commentary on dates etc but no added opinion 3.2 Tailored Industry/Client Specific Bulletins 12345 12345 12345 12345 12345 3.3 Thought leadership publications 12345 12345 12345 12345 12345 Industry leading commercially aware, “macro” view pieces 3.4 Microsites/Online Tools Contextualised content, such as for 12345 12345 12345 12345 12345 Data Protection, MiFID, etc. 4. Training and Roundtables 4.1 Standard Training Seminars Open seminars, i.e. where clients attend a general seminar at a firm’s 12345 12345 12345 12345 12345 offices www.blplaw.com Page 22 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 24. Valuing Value-Add Analysis of Joint Survey Results Efficiency/Effectiveness Risk Management Value Add Activity Knowledge Awareness Enabling 4.2 Bespoke Training Seminars Seminars exclusively for your 12345 12345 12345 12345 12345 company. Most usually held at your own offices at your request. 4.3 Round Table Discussions Small group discussions about 12345 12345 12345 12345 12345 current industry topic, Legal & regulatory landscape, for example.. 4.4 Soft Skills Training Presentation skills, drafting skills, 12345 12345 12345 12345 12345 etc. 4.5 E-learning On-line delivery of standard courses 12345 12345 12345 12345 12345 4.6 Webinars Live, web based training 12345 12345 12345 12345 12345 5. Miscellaneous Activities 1 (excellent) 2 (very good) 3 (good) 4 (poor) 5 (very poor). Full definitions listed on page 1. 5.1 Post Transaction Reviews Discussion about lessons learned 12345 12345 12345 12345 12345 following major transaction 5.2 Reporting Invested Time Law firm sharing with you the 12345 12345 12345 12345 12345 amount of uncharged time 5.3 KM/IT Consultancy Advice from the firm on how to 12345 12345 12345 12345 12345 organise, collect, disseminate know- how www.blplaw.com Page 23 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 25. Valuing Value-Add Analysis of Joint Survey Results Appendix 7: Suggested modifications to the original Client Survey We received some suggested enhancements to the survey, namely other services to consider, during the research process. For consistency none were implemented but they are recorded here for completeness. Suggested service Comment Relationship management We question whether this should be considered “value-add” given there is a clear revenue generating emphasis. Use of facilities A fairly obvious omission from the original survey and should be included in any further studies. Assistance with precedent This was discussed in the client session and it was concluded that this projects type of project should be considered as part of the Support Secondees service. Narrow “Post transaction For KM purposes the ideal would be for law firm lawyers to participate in review” as “independent the process. This would ensure a two-way exchange of knowledge. review” Independent review is however included in this service category. Include general/ practice We agree and in subsequent studies general management/practice management within KM and management type consultancy should be included as a service category. IT consultancy www.blplaw.com Page 24 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 26. Valuing Value-Add Analysis of Joint Survey Results Appendix 8: Original Law Firm Survey Scarcity of resources Economies of scale Level of expertise Time investment Value Add Activity 1. Secondees 1 (nil/little investment) 2 (moderate 1 = high investment) 3 (high investment) 4 (very economy of high investment) scale, 4 = low economy of scale 1.1 Legal Secondees 1234 1234 1234 Qualified lawyers 1234 (Assume 6 month period) 1.2 Support Secondees 1234 1234 1234 PSLs, Information Officers etc. 1234 (Assume 1 month period) 2. Hotlines/Helpdesks 2.1 Legal Research Helpdesk 1234 1234 1234 1234 Direct access to library team or PSLs 2.2 Legal Advisory Hotline 1234 1234 1234 1234 Direct access to associate or partner for internal lawyers 2.3 Business Hotline 1234 1234 1234 1234 Direct access to associate or partner for business colleagues 3. Know How Publications and Bulletins 3.1 Vanilla Legal & Regulatory 1234 1234 1234 1234 Updates Commentary on dates etc but no added opinion 3.2 Tailored Industry/Client 1234 1234 1234 1234 Specific Bulletins 3.3 Thought leadership 1234 1234 1234 1234 publications Industry leading commercially aware, “macro” view pieces 3.4 Microsites/Online Tools 1234 1234 1234 1234 Contextualised content, such as for Data Protection, MiFID, etc. 4. Training and Roundtables www.blplaw.com Page 25 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN
  • 27. Valuing Value-Add Analysis of Joint Survey Results Scarcity of resources Economies of scale Level of expertise Time investment Value Add Activity 4.1 Standard Training 1234 1234 1234 1234 Seminars Open seminars, i.e. where clients attend a general seminar at a firm’s offices 4.2 Bespoke Training 1234 1234 1234 1234 Seminars Seminars exclusively for your company. Most usually held at your own offices at your request. 4.3 Round Table Discussions 1234 1234 1234 1234 Small group discussions about current industry topic, Legal & regulatory landscape, for example.. 4.4 Soft Skills Training 1234 1234 1234 1234 Presentation skills, drafting skills, etc. 4.5 E-learning 1234 1234 1234 1234 On-line delivery of standard courses 4.6 Webinars 1234 1234 1234 1234 Live, web based training 5. Miscellaneous Activities 1 (nil/little investment) 2 (moderate investment) 3 (high investment) 4 (very high investment) 5.1 Post Transaction Reviews 1234 1234 1234 1234 Discussion about lessons learned following major transaction 5.2 Reporting Invested Time 1234 1234 1234 1234 Law firm sharing with you the amount of uncharged time 5.3 KM/IT Consultancy 1234 1234 1234 1234 Advice from the firm on how to organise, collect, disseminate know-how www.blplaw.com Page 26 © Berwin Leighton Paisner Legal.20108456.2/MWHA/ADMIN.ADMIN