log book

1. OCR Media Studies – AS Level
Unit G321: Foundation Portfolio in Media
Preliminary Task, Log Book and Evaluation
Name:
Candidate Number:
Center Name: St. Paul’s Catholic College
Center Number: 64770
Set Brief - Print
Music Magazine – Production
Preliminary Task Progression, Log Book and
Evaluation

2. Preliminary Task Progression–
Evidence Front Cover Step-by-step
I decided to use the
maroon color because
it’s the St Paul's color
and it looks attractive
because it is a bright
color.
The black boarder at the
top helps the limited
edition and the date be
seen more clearly. Also,
the St Paul's badge shows
who the magazine belongs
to.
I created the
headline and I
think the
barcode and
scan signs are
in a good
position.
This picture
shows clearly
what type of
band they were
and it is cropped
so its looks good
on the page.

3. Preliminary Task Progression–
Evidence Contents Page Step-by-step
I’ve kept the black
boarder and the
background to keep
the magazine
consistent and so the
readers know it’s a St
Paul's magazine.
Also, I've added in a feature
list where the reader can
find the page they want to
go to.
The pictures show students
working hard which gives the
school a good reputation.

4. Section 1) – Log Book

5. Music Magazine – Genre research
R&B is a genre of popular African-American music that
originated in the 1940s. The term was originally used by
record companies to describe recordings marketed
predominantly to urban African-American. The term rhythm
and blues has undergone a number of shifts in meaning. In
the early 1950s it was frequently applied to blue record.
Starting in the mid-1950s, after this style of music
contributed to the development of rock and roll, the term
R&B became used to refer to music styles that developed
from and incorporated electric blues, as well as gospel and
soul music.

6. EstablishedMagazinefor my Research
Editor Jermaine hall
Genre R&B
Frequency Quarterly
Publisher Quincy Jones
Total 301,408
circulation
Readership
Final issue 2014 (print)
Country USA
Language English
Website www.vibe.com

7. The target audience for vibe is young adults between the age of 16-30 who
enjoy upbeat music and R&B artists. People who read the magazine can
interact with each other as they will want to talk about celebrities lives.
I feel the unique selling point of this magazine is that they use many famous
artist who the target audience want to know about and will pay to read the
magazine.

8. Publisher research
The publisher of vibe magazine was Len Burnett and Keith Clinkscales. They has
been publishing for 19 years. After vibe stopped publishing they both went to
bigger publishing companies such as Conde Nast.
Len Burnett
In 1987 he launched “urban profile magazine” but in the early 90s he teamed with
Quincy Jones on the Vibe magazine and they took the magazine to the shops in
2004. In 2013, Len Burnett made headlines for buying Uptown magazine back from
Intermedia Vibe Holdings.

9. Conventions of a Music
MagazineMasthead
Barcode
Web address:
WWW.VIBE.COM
Cover lines:
they tell the reader
what is going to be
inside the magazines .
Target Audience: Predominantly
Black males, who are Hip
hop/Rap music fans aged 16-35.

10. This magazine is aimed at young adults who like hip hop.
I think this magazines unique selling point is that it brings and interviews
many musicians who are popular and who are upcoming with great potential.
The logo of the magazine SHOULD be placed on this slide neatly somewhere

11. Section 2) – Evaluation

12. In what ways does your Media product
use, develop or challenge forms and
conventions of real media products?
In terms of the forms and conventions in my own media product I have appealed
to the same audience I have aimed at. For example I have used words which will be
easily recognized by my target audience. Also I have tried to use modern text
which which will appeal to my target audience. My headline “WETHEBEST” allows
the audience to feel that if they are reading the magazine they can achieve their
goals. As the headline is gold it stands out and will attract not just my target
audience but different groups.
I have used basic conventions such as barcode, main image, cover lines, main
headline and the price.

13. How does your media product
represent particular social
groups?
The denotation of representation is that my magazine is aimed at a young
adults who are R&B fans. The younger more modern generation would buy
this magazine to see what their favourite artists are wearing so they can
copy their style. Also, they will want to keep up with the modern trends,
even if they don’t particularly like the artist, because they will want to fit in.
As a result, my magazine will be a success as many youth will want to read it
which will boost sales and create high profits. The more people reading this
magazine will affect the way people speak because there will be words in the
magazine which are urban words. However, there will be many groups who
will not read my magazine as it will not attract them because they do not like
the artist who feature in the magazine. For example ‘rock’ or ‘goth’ music
fans will not read my magazine. Socio economic groups such as teenagers
will be attracted to my magazine because it will distract them from their
repetitive lives of school everyday (katz).

14. What kind of media institution
(Publisher) might distribute your
media product and why?
Spinmedia is a company that publish my type of magazines.
Spinmedia bought vibe magazine in 2013 and vibe is very
similar to my magazine. The target audience of vibe are 18-
34 year olds who are interested in rap, hip hop and R&B.
The target audience is the same as mine which means
Spinmedia will be interested in publishing my magazine.

15. Who would be the audience for
your media product and why?
According to Hartley's seven subjectivities, the target audience for
my magazine would be for the age range of 18-30 males and
females who are of black origin. Artist featured in my magazine
will be male and female which many young adults want to be
like.
According to Katz uses and gratifications theory males and
females will have a close relationship with the artist because
they will be going through the same problems they are in terms
of relationships problems. Also, the audience will learn from
the artist in the magazine as they will learn how to speak and
dress like them (the artist).
According to Maslow's hierarchy of needs, ‘social climbers’ would
make up a large amount of the readership since they would try
to get information on trends that are new.

16. How did you attract/address
your audience?
There are already many magazines which are very similar to
mine which means I have to stand out. USP’s and
promotions are an appealing way for people to buy my
magazine.
Using language like ‘win’ and ‘exclusive’ will attract the
audience to buy the magazine as they know they will get
something if they buy it.

17. What have you learnt about
technologies from the process of
constructing this product?
The software used to construct the my magazine was Adobe Photoshop
CS4. This tool allowed me to edit many pictures and to make them look
very professional. Before this project I didn't’t really use Photoshop that
much but now I have started to use it much more as I know how to do
many more things. Photoshop was really helpful because it allowed me to
change the colour of the background easily. Also, I could add layers and
bring layers to the front which helped me in laying out my pages.
I used a font from www.dafont.com and this helped my magazine name
‘WETHEBEST’ stand out and be original.

18. Photography Planning – Front
Cover

19. Photography Planning -
Contents

20. Photography Planning -
Interview

21. AnalysingmyFrontCover
Masthead-
gold colour which
looks modern and
shows the magazine
is prestigious
Cover lines-
show who is going
to be inside.
Website-
readers will know
where to find more
information
Barcode
and scan- scan
will take
people straight
to the website
Cost- tell people how much the magazine costs
Conventions-
shows people that the
can find us on facebook
and twitter
Picture-
this shows the
reader who is
the main event
of the this
magazine and
this could decide
who buy the
magazine.
This will inform
the reader
who is in the
magazine and
of they like the
artist they will
buy the
magazine.
This will attract the audience
as they will see the word
“free”

22. AnalysingmyContentsPage
Masthead- so the
reader will know what
magazine this is.
Contents- will
show the reader what
page each topic is on.
Picture- this
picture will help the
audience know who
this person is and
what he has done.
Shows that the
content is new and
interesting. It stands
out as it is at the top
which will help the
audience see it
clearly.
Information on a
new rapper
which could
help him
progress and I
think its good I
have cropped so
it fits in.
This is the page and
will tell people what
this page is about.
Conventions

23. AnalysingmyDoublePagespreadInterview
Picture- this shows who
the person is and how he
dresses so people who idol him
can know how he dresses
Conventions- this can
help the reader know where
to find us online.
Interview questions- these
questions are based on the artists life
and they are interesting question
which will want to be read.
Masthead- this gives my
magazine an identity which
is recognizable and
attractive.

24. Looking back at your Preliminary task,
what do you feel you have learnt in the
progression from it to the full product?
I feel that, having completed the preliminary task and learning about the demands of this
production process, I have learnt…
There is evidence of progression that I feel particularly demonstrates how I met the demands of the
production process, for example…