The document provides an overview of practical user research. It introduces the speaker, Matthew Doty, and his company Evantage Consulting. The workshop aims to demonstrate how quality user insights can be achieved on modest budgets and timelines, and to equip attendees with basic research skills. Participants will learn about different research techniques and conduct a study to surface a real insight for their project or problem.

1. PRACTICAL
USER
RESEARCH:
A
CRASH
COURSE
#MWC_PRACTICALUX
1

2. INTROS
2
h2p://www.flickr.com/photos/mytudut/5188623575/sizes/z/in/photostream/

3. ABOUT
ME
3
Ma3hew
Doty
@ma$hewjdoty
User
Experience
Leader
Whole-­‐brained
Thinkificator
All-­‐around
Swell
Guy

4. 4
http://marketingpie.risdall.com/wp-content/uploads/2013/03/Tron-fight-for-the-user.jpg

5. WHO
I’VE
DONE
WORK
FOR
Target
Best
Buy
Life
Time
Fitness
OfficeMax
Sears
Marrio$
KraK
Foods
Harland
Clarke
Arrow
Electronics
Halliburton
Pennwell
Ashley
Furniture
Goldman
Sachs
PNC
AT&T
CTU
Online
AIU
Online
JC
Penny

6. ©
2013
EVANTAGE
CONSULTING
ABOUT
EVANTAGE
6
-­‐ BouSque
customer
experience
consultancy
based
in
Minneapolis.
-­‐ Founded
in
1999.
-­‐ Consistently
ranked
one
of
the
best
places
to
work.
-­‐ Offers...
-­‐ Customer
Experience
Strategy
-­‐ Digital
Strategy,
Experience
Design,
and
ImplementaSon
-­‐ Performance
OpSmizaSon

7. ©
2013
EVANTAGE
CONSULTING
ABOUT
YOU...
7
• Who
are
you?
• What’s
your
problem?
• What
do
you
want
from
me?
http://www.flickr.com/photos/86979666@N00/7623744452/sizes/z/in/photostream/

8. ©
2013
EVANTAGE
CONSULTING
OBJECTIVES
1.Demonstrate
how
quality
user
insights
are
actually
within
the
reach
of
any
organizaSon,
project,
budget,
or
schedule…
even
yours!
2.Empower
you
with
the
basic
tools
and
skills
you
need
to
start
doing
pracScal
research
of
your
own.
3.Send
you
off
with
at
some
kind
of
real
insight
for
your
parScular
project/problem.
8

9. OUR
AGENDA
9
1:00
Learn
about
user
research
and
select
your
technique
1:30
Learn
your
technique
2:00
Design
&
conduct
your
study
(take
breaks
as
needed)
3:15
Document
&
Present
your
findings
3:45
Wrap
up

10. WARNING
10
We
will
be
moving
fast
I
will
require
your
parScipaSon
This
will
be
awesome

11. LEARN
ABOUT
USER
RESEARCH
&
SELECT
YOUR
TECHNIQUE
11

12. WHAT
IS
USER
RESEARCH?
12

13. USER
RESEARCH
13
An
set
of
acSviSes
that
help
us...
1. Understand
the
people
who
will
be
actually
using
what
we’re
designing.
2. Validate
our
decisions/assumpSons
throughout
the
project.

14. PRACTICAL
USER
RESEARCH
14
A
flexible
approach
to
user
research
which
delivers
many
of
the
benefits
of
user
insight
while
remaining
sensiSve
to
Sme
and
budget
constraints.

15. WHY
SHOULD
WE
DO
USER
RESEARCH?
15

16. ©
2013
EVANTAGE
CONSULTING 16
h$ps://www.youtube.com/watch?v=RnZyc5LrVEs

17. SO,
WHAT
WENT
WRONG?
17
NONE
OF
THE
DECISIONS
WERE
BASED
ON
DATA!

18. WHY
SHOULD
WE
DO
USER
RESEARCH?
18
TO
GET
DATA
THAT
HELPS
US...

19. ©
2013
EVANTAGE
CONSULTING
OVERCOME
PERSONAL
BIAS
19

20. ©
2013
EVANTAGE
CONSULTING
COUNTER
IVORY
TOWER
DESIGN
20
http://www.flickr.com/photos/dplanet/94441587/

21. ©
2013
EVANTAGE
CONSULTING
REPLACE
THE
ELASTIC
USER
21

22. ©
2013
EVANTAGE
CONSULTING
16© 2006 Steve Krug. Used with permission of the author.
AVOID
RELIGIOUS
DEBATES

23. MYTHS
OF
USER
RESEARCH
23

24. 1.
WE
DON’T
NEED
TO
DO
USER
RESEARCH
“We’re
smart
enough
to
get
it
right!”
“Users
don’t
know
what
they
want!”
“We’ll
just
fix
anything
aKer
we
go
live.”
24
h2p://www.flickr.com/photos/evertwh/2723737126/sizes/l/in/photostream/

25. 2.
WE
DON’T
HAVE
THE
BUDGET
Too
oKen,
we
think
“research”
automaScally
means
expensive
labs,
recruiSng
fees
and
expensive
research
partners.
25
h2p://www.flickr.com/photos/danmoyle/5634567317/sizes/l/in/photostream/

26. 3.
WE
DON’T
HAVE
THE
TIME
“We
can
only
test
our
exact
target
audience.”
“I
can’t
have
my
development
team
sirng
on
their
hands!”
26
http://www.flickr.com/photos/alancleaver/2661425133/sizes/o/in/photostream/

27. ©
2013
EVANTAGE
CONSULTING
THE
REALITY
• User
research
yields
cost
&
Sme
savings
as
well
as
happy,
loyal,
producSve
users.
• Insights
can
be
gained
without
all
the
bells
and
whistles.
• Parallel
paths
&
informal
methods
can
reduce
or
eliminate
extra
Sme
needed.
27

28. WHAT
KIND
OF
RESEARCH
SHOULD
WE
DO?
28

29. ©
2013
EVANTAGE
CONSULTING
Access to UsersTime&Budget
FORMAL
WHAT
KIND
OF
RESEARCH
SHOULD
WE
DO?
29
FORMAL
INFORMAL

30. ©
2013
EVANTAGE
CONSULTING
Access to UsersTime&Budget
FORMAL
WHAT
KIND
OF
RESEARCH
SHOULD
WE
DO?
30
SECONDARY PRIMARY

31. ©
2013
EVANTAGE
CONSULTING
USER
RESEARCH
DECISION
MODEL
31
Access to UsersTime&Budget
FORMAL
PRIMARY
FORMAL
SECONDARY
INFORMAL
SECONDARY
INFORMAL
PRIMARY
Adapted from http://matthewjdoty.com/img/research.png
Used with Permission

32. WHEN
SHOULD
WE
DO
USER
RESEARCH?
32

33. THE
SHORT
ANSWER...
33
EARLY
&
OFTEN

34. THE
LONGER
ANSWER...
34
IT
DEPENDS...

35. ©
2013
EVANTAGE
CONSULTING
WATERFALL
35
DISCOVER
DEFINE
DESIGN
DEVELOP
DEPLOY
Ethnography
User
Interviews
Focus
Groups
Surveys
Baseline
User
Tesng
Web
Metrics
Analysis
Secondary
Research
Card
Sorng
Tree-­‐tesng
Concept
Tesng
Usability
Tesng
Concept
Tesng
Usability
Tesng
Usability
Tesng
Surveys
Baseline
User
Tesng
Web
Metrics
Analysis
A/B
Tesng
MVT

36. ©
2013
EVANTAGE
CONSULTING
AGILE
36
UX SPRINT 1 UX SPRINT 2 UX SPRINT 3
DEV SPRINT 0 DEV SPRINT 1 DEV SPRINT 2 DEV SPRINT 3
ENVISIONING
Ethnography
User
Interviews
Focus
Groups
Surveys
Baseline
User
Tesng
Web
Metrics
Analysis
Secondary
Research
Card
Sorng
Tree-­‐tesng
Concept
Tesng
Usability
Tesng
Card
Sorng
Tree-­‐tesng
Concept
Tesng
Usability
Tesng
Card
Sorng
Tree-­‐tesng
Concept
Tesng
Usability
Tesng
Usability
Tesng
Usability
Tesng

37. WHO
SHOULD
DO
THE
RESEARCH?
37

38. ©
2013
EVANTAGE
CONSULTING
YOU!
38
http://www.flickr.com/photos/subharnab/2721507697/sizes/z/in/photostream/

39. WHAT
TECHNIQUES
SHOULD
I
USE?
39

40. WHAT
QUESTIONS
ARE
YOU
TRYING
TO
ANSWER?
How
do
they
want
to
interact?
Card
SorSng
(open)
Design
Games/Workshops
Focus
Groups
Surveys
Baseline
Usability
TesSng
Task
Analysis
40
Who
is
our
audience
&
what
do
they
need?
Contextual
Inquiry
(Ethnography)
Interviews
Focus
Groups
Surveys
Diaries
What
do
they
think
of
what
we’ve
done?
Concept
TesSng
Usability
TesSng
Card
sorSng
(closed/reverse)
Tree
TesSng
Contextual
Inquiry
Analysis
of
Web
Metrics
A/B,
MVT
tesSng

41. WHAT
QUESTIONS
ARE
YOU
TRYING
TO
ANSWER?
How
do
they
want
to
interact?
Card
SorVng
(open)
Design
Games/Workshops
Focus
Groups
Surveys
Baseline
Usability
TesVng
Task
Analysis
41
Who
is
our
audience
&
what
do
they
need?
Contextual
Inquiry
(Ethnography)
Interviews
Focus
Groups
Surveys
Diaries
What
do
they
think
of
what
we’ve
done?
Concept
TesSng
Usability
TesVng
Card
sorVng
(closed/reverse)
Tree
TesVng
Contextual
Inquiry
Analysis
of
Web
Metrics
A/B,
MVT
tesSng

42. WHAT
IS
CARD
SORTING?
A
research
technique
that
aims
to
understand
how
people
organize
and
group
informaSon.
Results
can
be
used
to
structure
the
site/app
in
more
intuiSve
way.
42

43. WHAT
IS
TREE
TESTING?
A
research
technique
that
aims
to
uncover
issues
with
labeling
&
findability.
Results
are
used
to
inform
the
design/organizaSon
of
your
menu/navigaSon.
43

44. WHAT
IS
USABILITY
TESTING?
A
research
technique
that
aims
to
validate
decisions
and
catch
usability
issues.
Results
can
be
used
to...
• Fix
issues
before
producSon
• Inform
the
next
release
• Inform
a
redesign
44

45. WHICH
TECHNIQUE
SHOULD
YOU
USE?
45

46. ©
2013
EVANTAGE
CONSULTING
NOW
WHAT?
• Break
into
groups
based
on
your
technique.
• Prepare
to
be
amazed
at
what
you
can
do.
46
http://www.flickr.com/photos/21496790@N06/5065834411/sizes/l/in/photostream/

47. OUR
AGENDA
47
1:00
Learn
about
user
research
and
select
your
technique
1:30
Learn
your
technique
2:00
Design
&
conduct
your
study
(take
breaks
as
needed)
3:15
Document
&
Present
your
findings
3:45
Wrap
up

48. LEARN
YOUR
SELECTED
TECHNIQUE
48

49. ©
2013
EVANTAGE
CONSULTING
THE
CORE
STAGES
OF
USER
RESEARCH
1. ArSculate
your
objecSves
2. Design
the
study
3. Recruit
parScipants
4. Conduct
the
study
5. Analyze
the
findings
6. Document
the
findings
&
recommendaSons
49

50. USABILITY
TESTING
101
50

51. HOW
DOES
USABILITY
TESTING
WORK?
1. Show
the
user
interface
(a
sketch,
mockup,
prototype
or
the
actual
site/app)
2. Ask
the
parScipant
to
perform
a
task
3. Observe
interacSons
&
take
notes
51

52. HOW
MANY
PARTICIPANTS
ARE
NEEDED?
52
AT
LEAST
5 http://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/

53. HOW
DO
I
DESIGN
A
USABILITY
STUDY?
1. IdenSfy
the
pages/screens/elements
where
you’d
like
to
have
user
feedback
2. Clearly
arSculate
and
document
your
goals
with
each
page/screen/element
and
what
successful
interacSon
looks
like
3. Create
realisSc
scenarios
&
tasks
that
will
elicit
credible
feedback.
53

54. ©
2013
EVANTAGE
CONSULTING
IDENTIFY
PAGES/SCREENS/ELEMENTS
• Which
ones
are
required
for
the
criScal
tasks?
• Which
ones
perform
poorly
in
your
web
analyScs?
• Which
ones
are
causing
the
most
internal
disagreement
(e.g.
religious
debates)?
• Which
ones
are
falling
vicSm
to
ivory
tower
design?
• Which
ones
represent
a
risk
you
are
taking?
54

55. EXAMPLE:
ARTICULATE
YOUR
GOALS
The
goal
of
this
study
is
to
observe
user
interacSons
with
the
site
to
see
if
parScipants...
• Are
able
to
successfully
use
the
navigaSon
(main
and
secondary)
to
complete
tasks.
• Are
successfully
able
to
idenSfy
links
(they
know
what
a
link
is
and
what
is
not
link).
• Understand
terminology
and
labels.
55

56. EXAMPLES:
SCENARIOS
&
TASKS
Let’s
say
that
you
entered
[SEARCH
TERM}
into
Google.
and
clicked
on
the
link
for
[WEBSITE].
This
is
the
home
page
of
the
new
site.
Without
clicking
on
anything,
take
a
few
moments
to
look
it
over
and
take
it
in.
(COUNT
TO
10,
THEN
ASK
THE
FOLLOWING
QUESTIONS)
• What
are
your
first
impressions?
• What
can
you
do?
• What
would
you
do
first?
• What’s
missing?
56

57. EXAMPLES:
SCENARIOS
&
TASKS
From
what
we
understand
you
are
in
the
market
for
a
[PRODUCT].
I’d
like
you
show
me
what
you
would
do
find
and
add
[PRODUCT]
to
your
cart.
Tell
me
about
a
me
that
you
were
looking
for
[PRODUCT].
I’d
like
you
now
to
put
yourself
back
in
that
situaon
and
show
me
what
you
would
do
find
and
add
[PRODUCT]
to
your
cart.
57

58. 58

59. CARD
SORTING
101
59

60. HOW
DOES
CARD
SORTING
WORK?
Open
SorSng
1. People
are
given
a
set
of
“cards”
that
represent
features/content
of
the
site/app.
2. They
organize
informaSon
into
groups
which
make
sense
to
them.
3. They
name
each
of
the
groups.
60

61. Closed
SorSng
1. People
are
given
a
set
of
“cards”
that
represent
features/content
of
the
site/app.
2. They
organize
informaSon
into
several
pre-­‐defined
groups
in
a
way
that
makes
sense
to
them.
HOW
DOES
CARD
SORTING
WORK?
61

62. ©
2013
EVANTAGE
CONSULTING
IDEAS
FOR
CREATING
YOUR
“CARDS”
62
• Use
your
current
site
and
create
a
card
for
items
in
your
navigaSon
&
important
features.
• Create
a
conceptual
feature
list
for
the
new
site
or
app
you
are
thinking
of
building
and
use
the
items
in
this
list.
• Look
to
your
web
metrics
to
see
what
areas
of
the
site
may
be
experiencing
issues
related
to
site
organizaSon.

63. ©
2013
EVANTAGE
CONSULTING
HOW
MANY
CARDS
SHOULD
I
MAKE?
63
20
-­‐
50

64. HOW
MANY
PARTICIPANTS
ARE
NEEDED?
64
In
card
sorSng,
“...there's
only
a
0.75
correlaSon
between
the
results
from
five
users
and
the
ulSmate
results.”
“You
must
test
fiKeen
users
to
reach
a
correlaSon
of
0.90,
which
is
a
more
comfortable
place
to
stop.”
http://www.nngroup.com/articles/card-sorting-how-many-users-to-test/
AT
LEAST
15

65. ©
2013
EVANTAGE
CONSULTING
HOW
DO
I
DESIGN
A
CARD
SORT?
65
h2p://uxpunk.com/websort/

66. 66

67. TREE
TESTING
101
67

68. HOW
DOES
TREE
TESTING
WORK?
1. Present
a
basic
menu
of
opSons.
2. Ask
people
to
find
key
features
and
content.
3. Analyze
how
oKen
tasks
are
successfully
completed.
68

69. ©
2013
EVANTAGE
CONSULTING
IDEAS
FOR
CREATING
YOUR
TEST
• Which
navigaSon
elements
are
needed
for
criScal
tasks?
• Which
ones
perform
poorly
in
your
web
analyScs?
• Which
ones
are
most
likely
to
lead
to
revenue
generaSon?
• Which
ones
are
suspected
of
poor
labeling?
69

70. HOW
MANY
PARTICIPANTS
ARE
NEEDED?
70
• Since
it’s
similar
to
usability
tesSng,
some
say
at
least
5.
• Since
it’s
Similar
to
card
sorSng,
some
say
at
least
15.
• Tree
tesSng
vendors
will
recommend
a
minimum
of
40-­‐50.
IT
DEPENDS...
QUICKER
TURNAROUND
MORE
RELIABLE

71. ©
2013
EVANTAGE
CONSULTING
HOW
DO
I
DESIGN
A
TREE
TEST?
71
h2p://uxpunk.com/plainframe/

72. 72

73. OUR
AGENDA
73
1:00
Learn
about
user
research
and
select
your
technique
1:30
Learn
your
technique
2:00
Design
&
conduct
your
study
(take
breaks
as
needed)
3:15
Document
&
Present
your
findings
3:45
Wrap
up

74. DESIGN
&
CONDUCT
YOUR
STUDIES
74

75. DOS
AND
DON’TS
OF
IN-­‐PERSON
RESEARCH
Do...
• Dress
appropriately
• Bring
business
cards
• Ask
open-­‐ended
quesSons
• Use
words
other
than
those
used
in
what
you
are
researching
• Ask
the
parScipant
to
“think
out
loud”
Don’t...
• Sigh
or
groan
if
the
parScipant
makes
an
incorrect
choice
or
misstates
something
• Ask
leading
quesSons
• Ask
closed-­‐ended/manipulaSve
quesSons
• “Help”
or
correct
the
parScipant
75

76. DESIGN
&
CONDUCT
YOUR
STUDIES
Design
1. Build
your
study
based
on
real
problems
you
face
2. Work
as
a
group
to
solve
issues
&
quesSons
but
use
me
as
a
resource
if
you
get
stuck
Conduct
1. Use
your
group
as
study
subjects
2. Decide
within
your
group
whose
studies
you
will
run
3. Run
your
studies
4. Work
as
a
group
to
solve
issues
&
quesSons
but
use
me
as
a
resource
if
you
get
stuck
76

77. HOW
DID
THAT
GO?
77

78. OUR
AGENDA
78
1:00
Learn
about
user
research
and
select
your
technique
1:30
Learn
your
technique
2:00
Design
&
conduct
your
study
(take
breaks
as
needed)
3:15
Document
&
Present
your
findings
3:45
Wrap
up

79. DOCUMENT
&
PRESENT
YOUR
FINDINGS
79

80. ©
2013
EVANTAGE
CONSULTING
HOW
DO
I
ANALYZE
A
CARD
SORT?
80
h2p://uxpunk.com/websort/

81. ©
2013
EVANTAGE
CONSULTING
IT’S
ALL
ABOUT
RELATIONSHIPS
81
VerScal
lines
closer
to
the
leK
indicate
stronger
relaSonships
between
items
VerScal
lines
further
to
the
right
indicate
weaker
relaSonships
between
items

82. ©
2013
EVANTAGE
CONSULTING
HOW
DO
I
ANALYZE
A
TREE
TEST?
82
h2p://uxpunk.com/plainframe/

83. ©
2013
EVANTAGE
CONSULTING
SUCCESSES
VS.
FAILS
83

84. ©
2013
EVANTAGE
CONSULTING
PATHS
TAKEN
84
Imagine
you
are
invesSgaSng
universiSes
and
wish
to
obtain
a
Master's
degree.
Where
would
you
expect
to
find
out
if
this
university
offered
the
parScular
Master's
you
were
looking
for?
ParVcipant
1:
1. Departments
&
Academics
>
Graduate
Programs
ParVcipant
2
1. Future
Students
>
Graduate
Students
2. Departments
&
Academics
>
Graduate
Programs
ParVcipant
3
1. Future
Students
>
Graduate
Students
2. Departments
&
Academics
>
Graduate
Programs
ParVcipant
4
1. Future
Students
>
Graduate
Students
2. Departments
&
Academics
>
Graduate
Programs
ParVcipant
5
1. Departments
&
Academics
>
Graduate
Programs

85. HOW
DO
I
FIND
THE
“NUGGETS”?
85

86. ©
2013
EVANTAGE
CONSULTING
NUGGETS
86

87. ©
2013
EVANTAGE
CONSULTING
FINDING
THE
NUGGETS
87
• ParScularly
impressive/inspiring
moments/results
• “Eureka!”
moments
(yours
or
the
parScipant’s)
• “What
the..?!?!”
moments/results
• Surprising
moments/results
http://www.flickr.com/photos/flyingsaab/4732416270/

88. ©
2013
EVANTAGE
CONSULTING
EXAMPLES
OF
NUGGETS
• ParScipants
struggled
to
find
the
login.
• Unexpectedly,
parScipants
engaged
in
horizontal
scrolling
behavior
and
expressed
that
they
preferred
it.
• Racquetball
and
kids
camps
showed
a
very
strong
relaSonship.
• Everyone
found
yoga
on
the
first
try.
88

89. HOW
DO
I
DELIVER
THE
FACTS
IN
COMPELLING
WAYS?
89

90. TELL
A
COMPELLING
STORY
“The
next
Sme
you
struggle
with
gerng
people
on
board
with
your
projects
and
ideas,
simply
tell
them
a
story...
...storytelling
is
the
only
way
to
plant
ideas
into
other
people's
minds.”
Leo
Widrich
The
Science
of
Storytelling:
Why
Telling
a
Story
is
the
Most
Powerful
Way
to
AcSvate
Our
Brains
(h2p://lifehacker.com/5965703/the-­‐science-­‐of-­‐storytelling-­‐why-­‐telling-­‐a-­‐story-­‐is-­‐the-­‐most-­‐powerful-­‐way-­‐to-­‐acvate-­‐our-­‐brains)
90

91. CONNECT
THE
DOTS...
IN
THE
STUDY
91
ParScipants
do
not
feel
confident
about
the
purchaseParScipants
spent
a
lot
of
Sme
going
back
&
forth
between
the
PLP
and
the
PDP.
ParScipants
commented
size
and
fit
are
the
most
important
consideraSons
when
buying
something
like
this
online.
ParScipants
were
reluctant
to
add
items
to
their
cart.

92. CONNECT
THE
DOTS...
OUTSIDE
THE
STUDY
92
User
Research
Stakeholder
Interviews
CompeVVve
Analysis
Web
AnalyVcs
Findings
in
Context

93. ©
2013
EVANTAGE
CONSULTING
TAKE
10
MINUTES...
• Look
for
the
nuggets
in
your
study.
• Start
connecSng
dots
and
forming
a
story.
93
http://www.flickr.com/photos/33909700@N02/3159761620/sizes/o/in/
photostream/

94. HOW
DID
THAT
GO?
WHO
WANTS
TO
SHARE?
94

95. http://www.flickr.com/photos/jakecaptive/3205277810/sizes/l/in/photostream/
THOUGHTFUL
PAUSE
User
research
does
not
uncover
everything.
We
should
manage
our
client’s/team’s
expectaSons.
95

96. OUR
AGENDA
96
1:00
Learn
about
user
research
and
select
your
technique
1:30
Learn
your
technique
2:00
Design
&
conduct
your
study
(take
breaks
as
needed)
3:15
Document
&
Present
your
findings
3:45
Wrap
up

97. WRAP
UP
97

98. WHEN
SHOULD
I
HIRE
EXPERTS?
98

99. ©
2013
EVANTAGE
CONSULTING
WHEN
SHOULD
I
HIRE
EXPERTS?
99
Access to UsersTime&Budget
FORMAL
PRIMARY
FORMAL
SECONDARY
INFORMAL
SECONDARY
INFORMAL
PRIMARY

100. ©
2013
EVANTAGE
CONSULTING
WHEN
SHOULD
I
HIRE
EXPERTS?
100
When
you
need...
• Dedicated
resources
• Specialized
experSse
• Help
to
avoid
mistakes
• External
perspecSves
• A
fresh
set
of
eyes
• An
objecSve
point
of
view
• Help
negoSaSng
differences
of
opinion
• Training
Adapted
from:
h2p://www.fresh-­‐sprouts.com/2011/04/when-­‐to-­‐hire-­‐consultants/
h2p://www.planning.org/consultants/choosing/part1.htm
h2p://managementconsulted.com/consulng-­‐skills/6-­‐reasons-­‐why-­‐companies-­‐hire-­‐management-­‐consultants-­‐
that-­‐charge-­‐2-­‐million-­‐for-­‐3-­‐months-­‐of-­‐work/
h2p://www.nonprofinclusiveness.org/why-­‐hire-­‐consultant-­‐0

101. GUIDING
PRINCIPLES
101

102. h2p://www.flickr.com/photos/ekilby/2484798276/sizes/o/in/photostream/
GET
USER
INSIGHT
EARLY
&
OFTEN
102

103. h2p://www.flickr.com/photos/ericmcgregor/346990046/sizes/m/in/photostream/
FOCUS
ON
THE
HEAVY
HITTERS
103

104. h2p://www.flickr.com/photos/supersonicphotos/4483487579/sizes/l/in/photostream/
SOMETHING
IS
BETTER
THAN
NOTHING
104

105. ©
2013
EVANTAGE
CONSULTING
RECOMMENDED
READING
105

106. h2p://www.flickr.com/photos/thuanygabriela/4818584778/sizes/l/in/photostream/
THANK
YOU
MINNEWEBCON
YOU
ROCK!!!
106
@MATTHEWJDOTY