An overview of the research Edelman Australia conducted throughout the 2010 Election period ranking the use of Twitter by Australian Politicans and staffers.

1. TweetLevelThe Battle for Election 2010 Matthew Gain – Edelman Australia

3. Understand who is using the platform best

5. Edelman 2012 Methodology

6. Edelman 2012 Topline results More info at www.election.tweetlevel.com.au

8. Engages in conversations:

9. Answers questions

10. Responds to criticism

11. Makes time for the platform

13. Engaging conversations

14. Providing additional information via links

15. Responding to influentials ;-)

16. RTing the AustralianLabor a lot to share the load

18. Using staffers to spread their message further

19. Smartly using aggregated accounts – eg Greens and GreensMPs

22. If you would like more information go to: Election.tweetlevel.com.au Or contact @matthewgain