2. AgendaAgenda
— Process Review
— What We Heard
— Options for Consideration
— Demographic Overview
— Operational Pro-forma
— Summary
3. Feasibility Study ProcessFeasibility Study Process
— Needs Assessment
— Community Outreach
— Common Vocabulary, Vision
— Public Meeting
— Stakeholder Meetings
— Evaluate Existing Area Providers
— Research Area Demographics
— Identify Potential User Groups
— Program Requirements
— Develop Options for Programming
— Develop Project Cost Estimates
— Conceptual Plan
— Operations Plan
— Opinion Of Revenue
— Opinion Of Operating Expenses
— Determine Cashflow
4. Types of Aquatic ProgrammingTypes of Aquatic Programming
Aquatic Components
ü Competitive
ü Recreation
ü Instruction
ü Fitness & Therapy
5. What We Heard
— Need new pool to enhance “quality of life” within
Jasper
— Definition of Success
— Financial – Reduce “loss” per visitor
— Improve quality of life in community – attract
visitors/new residents
— Maximize number of users – increase visits
— Provide amenities that are viable option to the Holiday
World “event”
6. Options for Consideration
— Option 1 – Multi-purpose leisure pool with zero depth entry,
play feature, 6-25 yard lap lanes, diving board, separate tot
pool, crossing activity, separate waterslide catch pool, shade
structures and required support spaces
— Option 2 – Multi-purpose leisure pool with zero depth entry,
play feature, 6-25 yard lap lanes, diving board, crossing
activity, current channel
— Option 3 – 50 meter lap pool, diving board, drop slide,
waterslide with run-out, leisure pool with ramp entry, water
slide, spray features
7. Option 1
— Option 1 – Multi-purpose leisure pool with zero depth entry,
play feature, 6-25 yard lap lanes, diving board, separate tot
pool, crossing activity, separate waterslide catch pool, shade
structures and required support spaces
8. Option 1 Description Unit Amount Opinion of Cost
Demolition Not Included
Bathhouse 4,020 $762,000
Entrance/Recep Office Sq. Ft. 150
First Aid /Guard Room Sq. Ft. 200
Manager Office Sq. Ft. 150
Mechanical/Storage Sq. Ft. 1,050
Locker Rooms Sq. Ft. 1,200
Family Changing Room Sq. Ft. 150
Snack Bar/Concessions Sq. Ft. 450
Efficiency Sq. Ft. 670
Outdoor Leisure Pool 8,706 $1,765,100
Multi-Purpose Pool Sq. Ft. 7,225
Diving Boards Add. Cost 1
Participatory Play Feature Allowance 1
Crossing Activity Add. Cost 1
Slide Catch Pool Sq. Ft. 785
Waterslide 1st flume Quantity 1
Waterslide 2nd flume Quantity 1
Tot Area Sq. Ft. 690
Features Allowance 1
Support 26,118 $383,238
Pool Deck Sq. Ft. 17,412
Fence Linear Ft. 1,000
Overhead Lighting Sq. Ft. 26,118
Funbrellas Quantity 3
Equipment Allowance 1
Total Building Construction Costs 2,910,338
Site Construction Costs (parking lot, landscaping, utilities, walks) $602,760
Subtotal $3,513,098
Contingency 5% $175,655
Indirect Costs 10% $368,875
Total Estimated Project Costs: $4,057,628
Say $4,100,000
OPINION OF PROJECT COST: Concept I
9. Option 2
— Option 2 – Multi-purpose leisure pool with zero depth entry, play
feature, 6-25 yard lap lanes, diving board, crossing activity, current
channel
10. Option 2 Description Unit Amount Opinion of Cost
Demolition Not Included
Bathhouse 4,020 $762,000
Entrance/Recep Office Sq. Ft. 150
First Aid /Guard Room Sq. Ft. 200
Manager Office Sq. Ft. 150
Mechanical/Storage Sq. Ft. 1,050
Locker Rooms Sq. Ft. 1,200
Family Changing Room Sq. Ft. 150
Snack Bar/Concessions Sq. Ft. 450
Efficiency Sq. Ft. 670
Outdoor Leisure Pool 10,780 $2,046,500
Multi-Purpose Pool Sq. Ft. 10,775
River / Vortex Equipment Add. Cost 1
Participatory Play Feature Allowance 1
Waterslide 1st flume Quantity 1
Diving Board Quantity 1
Crossing Activity Quantity 1
Support 32,340 $480,440
Pool Deck Sq. Ft. 21,560
Fence Linear Ft. 1,100
Overhead Lighting Sq. Ft. 32,340
Funbrellas Quantity 6
Equipment Allowance 1
Total Building Construction Costs 3,288,940
Site Construction Costs (parking lot, landscaping, utilities, walks) $654,480
Subtotal $3,943,420
Indirect Costs 10% $394,342
Contingency 5% $216,888
Total Estimated Project Costs: $4,554,650
Say $4,600,000
OPINION OF PROJECT COST: Concept II
11. Option 3
— Option 3 – 50 meter lap pool, diving board, drop slide, waterslide
with run-out, leisure pool with ramp entry, water slide, spray features
12. Option 3 Description Unit Amount Opinion of Cost
Demolition Not Included
Bathhouse 6,240 $1,147,750
Entrance/Recep Office Sq. Ft. 200
First Aid /Guard Room Sq. Ft. 200
Manager Office Sq. Ft. 150
Mechanical/Storage Sq. Ft. 2,150
Locker Rooms Sq. Ft. 1,500
Family Changing Room Sq. Ft. 250
Snack Bar/Concessions Sq. Ft. 750
Efficiency Sq. Ft. 1,040
Outdoor Leisure Pool 14,655 $2,695,000
50 Meter Pool Sq. Ft. 11,500
Waterslide 1st flume Quantity 1
Waterslide 2nd flume Quantity 1
Diving Board Quantity 1
Tot Area Sq. Ft. 3,150
Features Allowance 1
Waterslide 1st flume Add. Cost 1
Support 43,965 $593,565
Pool Deck Sq. Ft. 29,310
Fence Linear Ft. 1,100
Overhead Lighting Sq. Ft. 43,965
Funbrellas Quantity 10
Equipment Allowance 1
Total Building Construction Costs 4,436,315
Site Construction Costs (parking lot, landscaping, utilities, walks) $903,690
Subtotal $5,340,005
Indirect Costs 10% $534,001
Contingency 5% $293,700
Total Estimated Project Costs: $6,167,706
Say $6,200,000
OPINION OF PROJECT COST: Concept III
13. Capacity
Option 1 Option 2 Option 3
WET-SIDE CAPACITY
Training (Available 25-Yard Lanes)
Multi-purpose pool 6 6 11
Tot Pool 0 0 0
Slide Catch Pool 0 0 0
Total 6 6 11
Estimated Training Holding Capacity 30 30 55
Daily Training Capacity 90 90 165
Recreation (Surface Area Sq. Ft.)
Multi-purpose pool 7,225 10,775 11,500
Tot Pool 690 0 3,150
Slide Catch Pool 785 0 0
Total 8,700 10,775 14,650
Shallow Water 6,525 8,081 10,255
Deep Water 2,175 2,694 4,395
Estimated Recreation Holding Capacity 283 350 454
Daily Recreation Holding Capacity 707 875 1,135
Total Holding Capacity 313 380 509
Total Daily Facility Capacity 797 965 1,300
14. Parking / Site Size
Option 1 Option 2 Option 3
Parking 125 152 204
Parking Sq. Ft. 41,000 50,000 67,000
Impervious Structure 30,138 36,360 50,205
Total Program Sq. Ft. 71,138 86,360 117,205
Total Sq. Ft. with Efficiency 142,276 172,720 234,410
Preferred Site Size Requirements (acres) 3.27 3.97 5.38
Recommended Site Size (acres) 4.90 5.95 8.07
15. Population
Radius Number Percent Number Percent Number Percent Number Percent Number Percent
(000's) of Total (000's) of Total (000's) of Total (000's) Percent (000's) Percent
0 to 3 Miles 16.9 7.2% 17.0 7.2% 17.7 7.3% 0.0 0.3% 0.1 0.7%
3 to 5 Miles 19.3 8.2% 19.4 8.2% 20.1 8.3% 0.0 0.2% 0.1 0.8%
5 to 10 Miles 34.6 14.7% 34.7 14.7% 35.8 14.8% 0.1 0.2% 0.2 0.6%
Subtotal 70.7 30.0% 71.2 30.1% 73.7 30.4% 0.2 0.2% 0.5 0.7%
10 to 15 Miles 47.9 20.3% 48.1 20.3% 49.5 20.4% 0.1 0.1% 0.3 0.6%
15 to 25 Miles 117.2 49.7% 117.2 49.5% 119.1 49.2% 0.0 0.0% 0.4 0.3%
Subtotal 165.1 70.0% 165.3 69.9% 168.7 69.6% 0.1 0.0% 0.7 0.4%
Total (0-25 Miles) 235.8 100.0% 236.4 100.0% 242.3 100.0% 0.2 0.1% 1.2 0.5%
Jasper, IN 15.0 15.2 15.6 0.0 0.3% 0.1 0.6%
MARKET AREA POPULATION BY DISTANCE
Population Average Annual Change
2010 2013 2018 2010-2013 2014-2019
Source: Experian
16. Age
Age Groups U.S. Age
# % # % # % # % # % # % Population
Age 0-4 1,166 6.8% 1,285 6.6% 2,285 6.6% 3,066 6.4% 7,582 6.5% 1,061 7.0% 6.5%
Age 5-9 1,143 6.7% 1,316 6.8% 2,384 6.9% 3,243 6.7% 8,088 6.9% 1,006 6.6% 6.5%
Age 10-14 1,249 7.3% 1,435 7.4% 2,555 7.4% 3,519 7.3% 8,346 7.1% 1,089 7.2% 6.6%
Age 15-19 1,092 6.4% 1,278 6.6% 2,374 6.8% 3,276 6.8% 7,907 6.7% 939 6.2% 6.9%
Subtotal 4,650 27.3% 5,314 27.4% 9,598 27.6% 13,104 27.2% 31,923 27.2% 4,095 27.0% 26.5%
Age 20-24 814 4.8% 914 4.7% 1,658 4.8% 2,280 4.7% 6,192 5.3% 737 4.9% 7.1%
Age 25-29 1,092 6.4% 1,195 6.2% 2,054 5.9% 2,740 5.7% 6,598 5.6% 999 6.6% 6.8%
Age 30-34 1,065 6.2% 1,178 6.1% 2,134 6.1% 2,873 6.0% 6,814 5.8% 970 6.4% 6.6%
Age 35-39 941 5.5% 1,082 5.6% 2,009 5.8% 2,782 5.8% 6,816 5.8% 833 5.5% 6.3%
Age 40-44 1,073 6.3% 1,241 6.4% 2,277 6.6% 3,212 6.7% 7,470 6.4% 939 6.2% 6.8%
Age 45-49 1,257 7.4% 1,461 7.5% 2,639 7.6% 3,736 7.8% 8,685 7.4% 1,093 7.2% 7.1%
Age 50-54 1,324 7.8% 1,551 8.0% 2,781 8.0% 3,903 8.1% 9,216 7.9% 1,147 7.6% 7.3%
Age 55-59 1,180 6.9% 1,374 7.1% 2,460 7.1% 3,489 7.3% 8,340 7.1% 1,031 6.8% 6.5%
Age 60-64 975 5.7% 1,127 5.8% 2,030 5.8% 2,838 5.9% 7,347 6.3% 862 5.7% 5.7%
Age 65-69 706 4.1% 800 4.1% 1,423 4.1% 2,003 4.2% 5,322 4.5% 634 4.2% 4.2%
Age 70-74 603 3.5% 685 3.5% 1,228 3.5% 1,742 3.6% 4,331 3.7% 543 3.6% 3.1%
Age 75-79 491 2.9% 544 2.8% 953 2.7% 1,345 2.8% 3,245 2.8% 447 3.0% 2.4%
Age 80-84 417 2.4% 451 2.3% 746 2.1% 1,053 2.2% 2,510 2.1% 384 2.5% 1.9%
Age 85+ 463 2.7% 486 2.5% 741 2.1% 1,009 2.1% 2,347 2.0% 437 2.9% 1.9%
TOTAL: 17,051 100.0% 19,403 100.0% 34,731 100.0% 48,109 100.0% 117,156 100.0% 15,151 100.0% 100%
Median Age 37.0
MARKET AREA
AGE DISTRIBUTION
0 to 3 Miles 3 to 5 Miles 5 to 10 Miles 10 to 15 Miles 15 to 25 Miles
Source: Experian
Jasper, IN
39.8 40.1 39.8 40.5 40.2 39.7
17. Income
Radius Dollars Index Dollars Index
0 to 3 Miles $30,293 1.14 $57,432 1.09
3 to 5 Miles $30,506 1.15 $59,036 1.12
5 to 10 Miles $27,487 1.04 $55,518 1.06
10 to 15 Miles $26,221 0.99 $54,124 1.03
15 to 25 Miles $23,781 0.90 $49,867 0.95
Jasper, IN $30,090 1.14 $56,122 1.07
Total U.S. $26,464 1.00 $52,599 1.00
Source: Experian
MARKET AREA INCOME
Per Capita Incomes Median Household Incomes
18. Group ProgrammingVisits per Program Day Option 1 Option 2 Option 3
Swim Meet Rental 1 1 1
USA / City Swim Team 20 20 50
Masters Swim Team 30 30 30
Summer Swim Lessons 30 30 30
Lifeguard Training 10 10 10
Wellness Programming 10 10 10
Birthday Party 2 2 2
Private Rental 1 1 1
Programming Days Option 1 Option 2 Option 3
Swim Meet Rental 2 2 6
USA / City Swim Team 60 60 60
Masters Swim Team 50 50 50
Summer Swim Lessons 32 32 32
Lifeguard Training 10 10 10
Wellness Programming 30 30 30
Birthday Party 60 60 60
Private Rental 50 50 50
Per Capita Spending (Net) Option 1 Option 2 Option 3
Swim Meet Rental $500.00 $500.00 $1,000.00
USA / City Swim Team $1.00 $1.00 $2.00
Masters Swim Team $1.50 $1.50 $1.50
Summer Swim Lessons $2.50 $2.50 $2.50
Lifeguard Training $3.50 $3.50 $3.50
Wellness Programming $1.50 $1.50 $1.50
Birthday Party $50.00 $50.00 $50.00
Private Rental $75.00 $75.00 $75.00
Opinion of Revenue (Net) Option 1 Option 2 Option 3
Swim Meet Rental $1,000 $1,000 $6,000
USA / City Swim Team $1,200 $1,200 $6,000
Masters Swim Team $2,250 $2,250 $2,250
Summer Swim Lessons $2,400 $2,400 $2,400
Lifeguard Training $350 $350 $350
Wellness Programming $450 $450 $450
Birthday Party $6,000 $6,000 $6,000
Private Rental $3,750 $3,750 $3,750
User-Group Revenue $17,400 $17,400 $27,200
19. Per Cap Spending
Category Rate
Percent of
Visits
Per Visit
Unit
Residents
Adult (18 & Older) 6.00 17% 1.02
Children (3-17) 4.00 20% 0.80
Free 0 2% -
Non-Resident
Adult 7.00 14% 0.98
Child 5.00 11% 0.55
Season Pass
Resident
Individual 90.00 12% 0.27
Family 200.00 10% 0.17
Non-Resident
Individual 110.00 8% 0.25
Family 275.00 6% 0.15
Subtotal / Average 100% 4.19
Food / Merchandise 0.05$
Total $4.24