1. Tuesday 14 June 2011 Bled Conference 2011 - University 2.0 1 University 2.0How to utilize Social Media in Universities?Bled Conference 2011Matt Glowatz (UCD, Ireland)

2. Why??? Tuesday 14 June 2011 Bled Conference 2011 - University 2.0 2

3. Digital/Social MediaEvery second….. Tuesday 14 June 2011 Bled Conference 2011 - University 2.0 3

4. Information Madness 26hrs YouTube videos uploaded every minute (2009) 35hrs YouTube videos uploaded every minute (November 2010) 50400hrs per day -> 5.7yrs new content per day 650m FB users globally (June 2011) 275m FB users every day 200m Twitter users Tuesday 14 June 2011 Bled Conference 2011 - University 2.0 4

5. Current iStudent Digital Natives enter higher eduction Educational sector wasn’t designed for today’s student Academic landscape need to change as iStudents will not iWorker iStudents enter workforce Tuesday 14 June 2011 Bled Conference 2011 - University 2.0 5

6. Case Studies UCD’s attitude towards Social Media No unified strategy Independent clusters of Social Media initiatives “Standard” Social Media buttons on homepage Systems don’t talk to each other Smurfit Business School Advanced Social Media integration Tuesday 14 June 2011 Bled Conference 2011 - University 2.0 6

7. Case Studies Personal Experience Design and Implementation of an University2.0 framework Ireland (UG & PG) Overseas (UG & PG) eLearning2.0 Integration of Web2.0 and Blackboard The “big freeze”, December 2010 Grades for online contribution Twitter, FB, BB discussion board Tuesday 14 June 2011 Bled Conference 2011 - University 2.0 7

8. UCD School of Business Case Study (2009) eLearning2.0 Impact on existing & future eLearning initiatives and student learning Bled Conference 2011 - University 2.0 8 Tuesday 14 June 2011

9. UCD School of Business Case Study Bled Conference 2011 - University 2.0 9 Tuesday 14 June 2011

10. UCD School of Business Case Study Bled Conference 2011 - University 2.0 10 In your opinion, does the opportunity for University students to connect with each other through SNS create addiction towards online communities? Tuesday 14 June 2011

11. Benefits Creating an outstanding and up-to-date learning experience Meeting ever changing student demands in higher education Improving communication and collaboration Recognising emerging educational technology/application trends Learning from each other Satisfied students Tuesday 14 June 2011 Bled Conference 2011 - University 2.0 11

12. Challenges Digitial Divide Vision & strategy, rushing into Social Media How far should we go? Content, Rules, apps Social Media & Content 90% of content/news is crude Tuesday 14 June 2011 Bled Conference 2011 - University 2.0 12

13. Participation Inequality 90-9-1.com Jacob Nielson Participation Inequality Tuesday 14 June 2011 Bled Conference 2011 - University 2.0 13

14. Content Content is king 80% content, 20% technology Social media’s key goal is to tap into communities Communities are build around content NOT technology Tuesday 14 June 2011 Bled Conference 2011 - University 2.0 14

15. Tuesday 14 June 2011 Bled Conference 2011 - University 2.0 15 The Future “From a good beginning, everything else will flow”

16. Tuesday 14 June 2011 Social Networking 16 Bled Conference 2011 - University 2.0

17. Tuesday 14 June 2011 Bled Conference 2011 - University 2.0 17 Contact Details Matt Glowatz matt.glowatz@ucd.ie