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Make your website matter - Search Engine Optimisation
- 1. Search Engine OptimisationMake your website matter Presented by Ben Maden
- 2. Google Results… Red = Pay per click Easy… All you need is money Green = No cost per click Hard… Takes time and effort The map can change everything
- 3. Start from the beginning… MR PROSPECT has a problem Where do I go for the answer? Off to Google…. Finds lots of websites, visits the top one or two Then….
- 4. Task oriented MR PROSPECT… SUCCESS – He finds what HE is looking for A good website FRUSTRATED – Doesn’t find the right answers Clicks the adverts Finds the right answer Sees the website wants him to get in contact Makes contact Quality Lead Sale $ Customer loses out ($ ?) YOU lose a potential sale Website fails to perform (no ROI)
- 5. Website Experts based in Redcliffe Team of four and we’re looking for more Search Engine Optimisation Web Design skills Copy writing Customer Services
- 6. Does your website deliver?
- 8. SEO is… Search Engine Optimisation (SEO) is the processof improving the visibility of a web site in the search engines Wikipedia
- 9. Where do people click?
- 10. Why? Want visitors Where is it? Google. Why just Google? 80% Market Share (Hitwise March 2010) Bing / Yahoo similar to Google’s ranking methods Trust
- 11. SEO Pyramid Links Words
- 12. SEO Pyramid Links Words
- 13. Words - Why? Words are the foundation of your website Everything else is invisible to the Search Engines
- 16. Osteopath Brisbane - Flash
- 17. Flash Website
- 19. Cite you as relevantGet any links you can*
- 20. Links - SEO Pyramid Links Words
- 21. Links - What exactly is it? Hyperlink code: <a href=“destination.html”>Clickable Text</a> How it looks: Clickable Text
- 22. Links are Signals Links are signs indicating what the ‘destination’ is about and how credible it is Factors… Geographical Topic Website Page Anchor Text – Jargon! Strength
- 23. Inbound Links from someone else’s website to your website Google’s view of links Positive - Signal of relevant link - Signal from strong website Negative - Discounting links - Penalty (Black listed)
- 24. SEO Workshop - $47normally $65 Wednesday 16th March 8:30am – 12:30pm Bring your laptop to our SEO Workshop and get some links for your website and learn how to do it yourself. RSVP with discount code MMRbefore end of Feb www.mattersolutions.com.au/seo-training Strictly limited to 15 attendees
- 25. Special Offer SEO Pack – Updates to your website and fixing any Google “stumbling blocks” and connect to Google’s system. Typically $550 Get our SEO Pack for FREE Links Link Club – Guaranteed page 1 ranking for valuable keywords. Cost spread over 12 months. Packages start from $330 per month. Words Talk to us today about a proposal and order by 15th March
- 26. 7 Steps to better rankings Choose a phrase, e.g. “Brisbane Plumber” Type it into Google slowly. If doesn’t show go back to step 1 Search Google for this phrase Find your website. Which Page? Write it down – email yourself Go to www.mattersolutions.com.au/free and add your website to the directories listed Edit your titletag – tell your website designer! Wait 3 weeks and check where you rank now.
- 27. Avoid the frustration – Follow us…www.facebook.com/mattersolutions
- 28. Final tips Google Reviews Ask your customers to write reviews about your business on Google. We have a quick link… www.mattersolutions.com.au/write-google-review Facebook – Follow us www.facebook.com/mattersolutions
- 29. Google Maps in the mix
Notas do Editor
- GoogleAdWords costs $15-21 per clickWe got about 50 clicks in the last month (didn’t spend a cent), just put in effort upfront and continuous