Does Fuffa Still Work? Communication in the Digital Era: New Jobs and New Values
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My presentation at IULM Barcamp // Milan, 08/06/2010
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Does Fuffa Still Work? Communication in the Digital Era: New Jobs and New Values
- 1. DOES FUFFA STILL WORK? COMMUNICATION IN THE DIGITAL ERA: NEW JOBS AND NEW VALUES
- 4. FROM
- 5. TO
- 6. Branding Strategies & New Media Design TO
- 10. MEDIA PLANNER
- 12. ART DIRECTOR COPYWRITER MEDIA PLANNER
- 13. MEDIA PLANNER ACCOUNT ART DIRECTOR COPYWRITER
- 14. +DEVELOPER
- 16. NEW MEDIUM OLD ATTRIBUTES
- 17. BIG WE INSIST ON IDEAS
- 19. DOES IT WORK TO USE THE SAME OLD MODEL?
- 21. DIGITAL NATIVE PROFESSIONALS TRADITIONAL AD AGENCY
- 22. SOMETHING NEW Traditional Digital Native
- 23. “IMITATE, ASSIMILATE, INNOVATE” - Clark Terry
- 24. 1. THE DIGITAL STRATEGIC PLANNER* *See Roberto Venturini’s work Digital Planner Manifesto
- 26. MARKET & BUSINESS STRATEGY
- 27. MARKET & BUSINESS STRATEGY IDEAS
- 28. MARKET & BUSINESS STRATEGY IDEAS TRAINING
- 29. MARKET & BUSINESS STRATEGY IDEAS METRICS TRAINING
- 30. 2. THE EMERGING MEDIA DESIGNER
- 31. TREND HUNTING
- 33. TREND HUNTING STRATEGY EXPERIENCE
- 34. TREND HUNTING STRATEGY EXPERIENCE TECH
- 35. TREND HUNTING STRATEGY EXPERIENCE AESTHETICS TECH
- 36. 3. THE CREATIVE TECHNOLOGIST* *See Richard Schatzberger work The Creative Technologist
- 37. STRATEGY
- 38. STRATEGY IDEAS
- 40. STRATEGY IDEAS TECH CODE
- 41. THE PERFECT TRIO PLAN CREATE DEVELOP Digital Emerging Creative Strategic Media Technologist Planner Designer
- 42. MEDIA CHANGE
- 43. MEDIA CHANGE JOBS CHANGE
- 44. MEDIA CHANGE JOBS CHANGE PEOPLE CHANGE
- 45. IMILLE 2010 NON-CAMPAIGN 95% OF PEOPLE DON’T TRUST IN ADVERTISING.* WE NEITHER. *Your Brand: At Risk or Ready for Growth? - Alterian 2010
- 46. DOES FUFFA STILL WORK?
- 47. THE ROLE OF THE AGENCY MEDIA BEHAVIOR OF PEOPLE
- 49. WITH GREAT POWER COMES GREAT RESPONSIBILITY!
- 50. GOOD TO GREAT James C. Collins, 2001
- 51. GREAT TO GOOD Umair Haque, 2010
- 52. FIRST WHO, THEN WHAT
- 53. FIRST WHO, THEN WHAT FIRST HOW, THEN WHO Do our people have the capacity to judge right and wrong?
- 55. TECHNOLOGY ACCELERATORS ETHICAL ACCELERATORS Build transparency and openness
- 57. CULTURE OF DISCIPLINE CULTURE OF MEANING Provide durable, tangible benefits to people, communities, and society
- 59. Photo Credits Flickr eelviss Flickr francescopozzi Flickr Jeff The Trojan Flickr Jason Tavares