NAR Mobile Web, iPad, and Tablet webinar

Realtor Magazine Tablet use for Real Estate by Matt Dollinger V.P of Strategic Development @properties mattdollinger@atproperties www.atproperties.com

Apps VS. the Mobile Web Are the days of the app numbered?

Aumnia The Kings of the Mobile Web

App Design Benefits ,[object Object]

Simplified usage for the consumer

Targeted “needs” based functionality

Little or no dedicated “ad space” especially for paid applications

Less graphics – More front and center functionality

Integration of GPS functionality

“What do you want to do” focus,[object Object]

Hinders branding opportunity based on URL/website

No easy way to share with others Platform dependent, so need to build for each platform separately

Cost for cross-platform deployment much more expensive

Maintenance updates require re-releases into app,[object Object]

Setting up your iPad for Business

Cloud Sync of Files Unlimited Space 16 – 64 GB 100’s GB 16 – 64 GB

Dropbox App Platforms PC, Mac, iPad, iPhone, Android and Blackberry Usage Sync, store and share files from your PC to cloud and access from any mobile device. Stand out Point Multiple platforms, ease of use, Selective Sync Realtor® Use File Access, Disclosures, Neighborhood info.

Whatever files selected can be accessed on linked devices. Select ALL or only SOME of your files to sync with DropBox 16 – 64 GB 100’s GB 16 – 64 GB

Evernote App Platforms PC, Mac, iPad, iPhone, Android and Blackberry Usage Clip, sync, store and share notes and web pages from your PC to cloud and access from any mobile device. Stand out Point Multiple platforms, web “clipper”, email sync Realtor® Use Market Updates, Disclosures, Neighborhood info.

Quickoffice App Platforms ipad, iphone, Android, Blackberry Usage View and edit Microsoft office files – sync with programs like Google Docs & Dropbox. Stand out Point Integration with Dropbox (etc.) and edit files Realtor® Use Create, edit and append Microsoft office Documents.

Apple iWork Suite of Apps Platforms iPad, Mac Usage View and edit Microsoft office files and Apple Numbers, Keynote and Pages docs – sync with iWork. Stand out Point Keynote is pretty cool, exports to Microsoft versions Realtor® Use Create, edit and append office Documents.

Use it if you’re a diehard fanboy * Does not support uploading to Dropbox or other “cloud” programs other than iWork.com or iDisk

PrintCentral App Platforms iPad, iPhone Usage Print all networked and local files from your iPad. Stand out Point Prints to most WiFi printers – integrates with email, local documents, and online doc storage. Realtor® Use Most aren’t 100% wireless yet… Functional tablet.

Open Home Pro App Platforms iPad Usage Sign in, data gathering and communication @ Open House Stand out Point Interactive way to collect information and follow up. Realtor® Use Assure sign in, collect contacts and follow up.

DotLoop (Mobile Web) Platforms iPad, iPhone, Android, Windows, Blackberry, PC, Mac Usage Digital document and transaction management. Stand out Point Online forms for the entire transaction process. Realtor® Use Manage transaction paperwork and engage parties.

Dragon Dictation App Platforms iPad, iPhone, Android, Windows, Blackberry, PC, Mac Usage Converts your voice into text with GREAT accuracy. Stand out Point Accuracy is amazing and share feature is great. Realtor® Use Showing feedback, client communication, notes.

Real Estate Consumer and Agent Based Search

Trulia App Platforms iPad, iPhone, Android Mobile Web version for Blackberry and others Usage Consumer based real estate search tool Stand out Point Heat maps, neighborhood boundaries Realtor® Use Open house, clients, etc.

Zillow App Platforms iPad, iPhone, Android, Windows and Blackberry Usage Consumer based real estate search tool Stand out Point Interface simple, more search criteria Realtor® Use Open house, clients, etc.

Realtor.com App Platforms iPad, Android, iPhone, Blackberry, Windows Usage Consumer based real estate search tool Stand out Point Draw search, feedback, notes, “Scout” feature Realtor® Use Open house, clients, etc.

Your Local MLS Check to see its mobile friendliness

Real Estate – Stats and Data Agent Tools to BE the Market Expert

Altos Research (mobile web) Platforms iPad, iPhone, Android, Windows, Blackberry, PC, Mac Usage Local market research reports, charts and more. Stand out Point Mobile sign up, Facebook integration, auto reports. Realtor® Use Sign up potential clients from mobile device, integrate dynamic charts into website/blog/Facebook pages.

NAR RPR (mobile web) Platforms iPad, iPhone, Android, Windows, Blackberry, PC, Mac Usage Real Estate Data dashboard and report generation. Stand out Point Site can operate on mobile platforms as well (maps change from Silverlight to Ajax) Realtor® Use Prospect, Study the market, etc. on all platforms.

Cloud CMA (mobile web) Platforms iPad, iPhone, Android, Windows, Blackberry, PC, Mac Usage Social Media Dashboard to update all accounts Stand out Point Update Facebook, Twitter, 4Square, Linkedin on multiple devices. Realtor® Use Prospect, Study the market, etc. on one platform

Social The ability to share information

HootsuiteApp Platforms iPad, iPhone, Android, Windows, Blackberry, PC, Mac Usage Social Media Dashboard to update all accounts Stand out Point Update Facebook, Twitter, 4Square, Linkedin on multiple devices. Realtor® Use Prospect, Study the market, etc. on one platform

Reeder App Platforms iPad, iPhone, Mac coming soon Usage Read your favorite RSS feeds in sharable format Stand out Point Great interface, easy shareto multiple site, read offline after updating feeds. Realtor® Use Share information, stay informed.

Photoshop Express App Platforms iPad, iPhone, and Android Usage Simple Edits and cool enhancements of photos. Stand out Point Simple to use editing, presets, some sharing/upload. Realtor® Use Tweak those boring house pictures.

Flickr Studio App Platforms iPadand iPhone Usage Share and access your Flickr library. Stand out Point Great browsing, batch uploading, geo tagging. Realtor® Use Photo document your listings & neighborhood.

Local Knowing your Neighborhood

Yelp App Platforms iPad, iPhone, Android, PC, Mac, Blackberry, Windows Usage Read your favorite RSS feeds in sharable format Stand out Point Great interface, easy shareto multiple site, read offline after updating feeds. Realtor® Use Share information, stay informed.

LooptApp Platforms iPad, iPhone, Android, Blackberry, Windows, PC, Mac Usage See local events, places and check-ins of FB Friends Stand out Point Geo Location based events and Facebook integration Realtor® Use Share information, stay informed, local reviews

Google Earth App Platforms iPad, iPhone, Android, Blackberry, PC, Mac Usage Satellite images, mapping and local interest points. Stand out Point Public transportation and “My Maps” overlay function Realtor® Use Show neighborhood, streetview, public transportation and ability to create specific area maps.

Technology Because… well… you’re on a Tablet.

Wordpress Mobile App Platforms iPad, iPhone, Android, Windows, Blackberry, PC, Mac Usage Draft blog posts, blog/site maintenance, etc. Stand out Point Almost all functionality on mobile web version Realtor® Use Quick and easy posts of local markets, areas and more.

NAR Mobile Web, iPad, and Tablet webinar

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NAR Mobile Web, iPad, and Tablet webinar