Mais conteúdo relacionado Semelhante a Next generation service providers distribution (20) Next generation service providers distribution2. WHAT WE’LL
COVER TODAY
WHY SPEND $BN’S TO MAKE
MORE BITS MOVE FASTER?
THE GENERATION GAP
‚I WANT TO DO MORE, NOW!‛
FLUFFY (WITH SUBSTANCE)
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
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3. THE GENERATION GAP
‘THIS GENERATION’ vs. ‘NEXT GENERATION’ NETWORKS
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
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4. ‘THIS GENERATION’
NETWORKS
CAPACITY DIVIDED INTO
‘TIMESLOTS’ AND ALLOCATED TO
SPECIFIC SERVICES
DEDICATED
BANDWIDTH PER
SERVICE
UNUSED TIMESLOTS
CAN’T BE
REALLOCATED
NUMBER OF SERVICES
LIMITED BY TIMESLOT
AVAILABILITY
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
4
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.
5. ‘NEXT GENERATION’
NETWORKS
PACKET BASED ARCHITECTURE:
SEND WHATEVER YOU HAVE NUMBER OF SUPPORTED
WHENEVER YOU HAVE IT SERVICES LIMITED BY
OVERALL USAGE
ALL BANDWIDTH
AVAILABLE TO ALL
SERVICES
NO GUARANTEED
BANDWIDTH FOR ANY
PARTICULAR SERVICE
REQUIRES COMPLEX
EQUIPMENT AND
PROTOCOLS
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
5
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6. IMPLICATIONS FOR
SERVICE PROVIDERS
Usage is increasing
Fewer pipes = less money
Massive price pressure
NGN’s can’t just be about
selling bigger pipes
Source: Ofcom report: The Communications Market 2010
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
6
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7. ‚I WANT TO DO MORE, NOW!‛
THE TRENDS AFFECTING THE TELECOMS INDUSTRY
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
7
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8. CONVERGENCE:
DOING MORE
The end of the PRI: use your data network to CENTRALISED
deliver voice calls IP-PBX WITH
VOICE OVER IP
Empty airport lounges: have more productive
face-to-face meetings without feeling like you live
in an airport VIDEO
CONFERENCING CORE
REDUCES
TRAVEL NETWORK
Do you really need two phones; how about a
private mobile network when you’re in the office
and public mobile network when you’re not?
PRIVATE
MOBILE
REMOVE REDUNDANT INFRASTRUCTURE NETWORK
WITH FMC
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
8
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9. ON DEMAND:
DO IT NOW
INSTANT An ad for everyone: combine digital signage
TARGETED with IP-CCTV and analytics to really
MARKETING personalise your campaign
CAMPAIGNS
The rise of the infinite virtual disk: throw
STORAGE away your hard disks and buy just the storage
CORE WHENEVER, you need
WHEREVER YOU
NETWORK NEED IT
Pay-as-you-employ: truly user-centric IT with
all your core services like email, ERP, and AD
sized to match your exact need
CORE
SERVICES
AVAILABLE AS REDUCE THE IDEA TO ACTION DELAY
A SERVICE
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
9
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.
10. FLUFFY (WITH SUBSTANCE)
THE LAST BEST HOPE FOR SERVICE PROVIDERS
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
10
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11. SLEEPING ON
A CLOUD
SERVICE
PROVIDER
CLOUDS
‘Cloud services’ are not a new concept
for most service providers
Same model for both networks and
computing
Shared platform with guaranteed privacy
The most important aspect is ‘Trust’
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
11
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12. LEARNING TO
SHARE WITH OTHERS
MISSION CRITICAL 29%
NON-CRITICAL 23%
LEGACY APPLICATIONS 14%
FILE AND PRINT 5%
TEST AND DEVELOPMENT 11%
DISASTER RECOVERY 19%
DEDICATED HOSTING DEDICATED VIRTUALISED FLEXIBLE COMPUTING
MULTI-TENANT
HYBRID INFRASTRUCTURE
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
12
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.
13. BENDING OVER
BACKWARDS
MANAGEMENT & OVERSIGHT
Delegated administration
Right size for performance
MONITORING
Extension of the WAN CONFIGURATION
Build hybrid solutions PROVISION
< < < CONTROL
< < < VISIBILITY
Performance and SLA SECURITY
REPORTING > >
guaranteed
USAGE > > >
VIRTUALISED INFRASTRUCTURE
INSTRUMENTATION
DATA CENTER OPERATIONS
CUSTOMER SERVICE
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
13
13
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14. WHY SPEND $BN’S MAKING MORE BITS
MOVE FASTER?
LET’S REVIEW…
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
15
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.
15. TIME FOR AN
EIGHTH LAYER
‘Pipe providers’ won’t survive
Competition and price pressure will destroy the market
Users don’t buy pipes
They don’t use pipes, they use services
New services around ‘convergence’ and ‘on demand’
Networks must allow users to do whatever they want to do
whenever they want to do it
Time for a next generation service provider
User-centric, service-centric, cloud-centric
Next Generation Service Providers – NGN Conference, Mumbai 2010
Matthew Butterworth
16
© Copyright Cable&Wireless Worldwide 2010. All rights reserved.
Notas do Editor 29/09/10 29/09/10 29/09/10 29/09/10 29/09/10 (in India voice prices have fallen from >Re.1 to <Rs0.5 in less than 24 months) = less money Internet revenues down 5%, usage up 12%! 29/09/10 29/09/10 29/09/10 29/09/10 29/09/10 29/09/10 29/09/10 29/09/10 29/09/10