10 hot consumer trends presentation (from Ericsson Consumer Lab). A presentation I do from time to time ...

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CONSUMER
TEN HOT
TRENDS 2013
Mats Guldbrand
Networked Society Evangelist
onsdag 28 augusti 13

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1. CLOUD RELIANCE
RESHAPES DEVICE NEEDS
› Users appreciate having apps and data seamlessly available on multiple devices
› This is most evident among tablet users
› Other products increasingly require internet access
35PERCENT
46PERCENT
54PERCENT
TABLET SMARTPHONE MOBILE PHONE
Source: Ericsson ConsumerLab Analytical Platform 2012
Study base: Users of respective devices, aged 15-69
onsdag 28 augusti 13

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2. COMPUTING FOR
A SCATTERED MIND
› Consumers want devices that require less focus and better fit their daily lives
› Purchase intent is higher for:
› Tablets than desktop PCs
› Smartphones than laptops
Source: Ericsson ConsumerLab Analytical Platform 2012
Study base: Internet users aged 15-69
onsdag 28 augusti 13

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3. BRING YOUR OWN
BROADBAND TO WORK
of smartphone users
use privately paid
subscriptions at work
Source: Ericsson ConsumerLab Analytical Platform 2012
Study Base: Smartphone users aged 15-69
57%
onsdag 28 augusti 13

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4. CITY DWELLERS GO
RELENTLESSLY MOBILE
› Network coverage is the fourth most important driver of satisfaction with city life
› Satisfaction is highest in Delhi, Berlin and New York
OF CITY DWELLERS ARE SATISFIED
WITH THEIR NETWORK COVERAGE67%
Source: Ericsson ConsumerLab Analytical Platform 2012
Study base: Internet users in 18 megacities, aged 15-69
onsdag 28 augusti 13

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5. Personal social
security networks
› Consumers are increasingly putting their trust in personal networks and communities
› LinkedIn and Twitter are replacing traditional job application processes
Source: Ericsson ConsumerLab 2012
onsdag 28 augusti 13

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6. Women drive
Smartphone market
› Women drive mass market smartphone adoption
› Usage figures for men lag behind those for women in the following areas:
USE SMS 97%
77%
59%
24%
17%
SEND/RECEIVE PHOTOS
USE SOCIAL NETWORKING
CHECK IN AT LOCATIONS
REDEEM COUPONS
Source: Ericsson ConsumerLab Analytical Platform 2012
Study Base: Smartphone users aged 15 and upwards
onsdag 28 augusti 13

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7. Cities become hubs
for social creativity
› City dwellers have the most online friends
› Connecting and exchanging ideas is their third most common reason for social networking
Source: Ericsson ConsumerLab City Life Report 2012
Study base: Internet users in 13 major cities, aged 15-69
44%
25%
12% CONNECTING AND
EXCHANGING IDEAS
WITH OTHERS
KEEPING
FRIENDS
AND FAMILY
UPDATED
STAYING
UP-TO-DATE
WITH FRIENDS
AND FAMILY
PRIME DRIVERS FOR USING SOCIAL NETWORKS
onsdag 28 augusti 13

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8. IN-LINE shopping
› 32 percent of smartphone users already shop with smartphones
› Now they want to combine the benefits of shopping in-store and online
Source: Ericsson ConsumerLab Analytical Platform 2012
Study Base: Internet users in Western Europe, aged 15 and upwards
onsdag 28 augusti 13

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9. Tv goes social
Source: Ericsson ConsumerLab TV & Video Consumer Trend Report 2012
Study base: Broadband users with at least weekly TV/video consumption, aged
16-59 in US, UK, Germany, Spain, Sweden, Taiwan and China
use social
forums while
watching video
and TV
62%
>30%
42%
of those who use social
forums or chat services
while watching discuss
things they currently
watch on a
weekly basis
are more likely to
pay for content
watched in
a social context
onsdag 28 augusti 13

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10. learning in
transformation
› Learning is affected by both internal and external forces
› Young people are bringing their personal technology experience into the classroom
› Governments and institutions are searching for ICT solutions to improve efficiency
Source: Ericsson Learning and Educations in the Networked Society Report 2012
onsdag 28 augusti 13

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onsdag 28 augusti 13

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onsdag 28 augusti 13