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50 tips museum presentation
- 1. Top 50 Tips for Integrated Marketing in the Age of Social Media
- 2. The New Consumer • Well versed in online research • Prefers visual stories over text • Wants facts over selling points • Connected
- 3. The New Consumer • Doesn’t trust traditional advertising • Trusts opinions by word-of-mouth over marketing messages, and has access to it • Needs immediate call to action
- 4. The New Consumer • Expects immediate response • Wants to be engaged and have a say • Wants to know all facts, and make educated decisions • Accesses non-traditional media as much as traditional news outlets, if not more
- 5. A New Approach to Marketing • Inform & educate – don’t sell • Develop visual messages • Ask opinions and suggestions • Build a system of quick response • Enable online word-of-mouth • Capture interest and commitment immediately
- 6. Social Media Communication Multimedia Social Micro- Photo Video Blogs Presentations Networking Blogging Sharing Sharing
- 8. Social Media Plan Know your Objectives Attendance – Membership – Volunteers - Engagement
- 9. Social Media Plan Know your Audience
- 10. Social Media Plan Determine Calls to Action
- 11. Social Media Plan Tools and Resources Choice of Platforms • Knowledge • Staff
- 12. Social Media Plan Execute & Experiment
- 13. Social Media Plan Measure
- 14. Social Media Plan Adapt
- 15. Brand Integrity
- 16. Brand Integrity Multiple Platforms - One Message
- 17. Brand Integrity
- 19. Message Development Audience-Driven Content • Donors • Elected Officials • Members • Neighbor • Businesses • Media Representatives • Employees • Vendors • Volunteers • Employers All Audiences
- 23. Blogging 101
- 24. Blogging 101
- 25. Blogging 101
- 26. Blogging 101
- 27. Blogging 101
- 28. Blogging 101
- 30. Protect Your Organization Appoint a Social Media Coordinator
- 31. Protect Your Organization Develop a Social Media Policy
- 32. Protect Your Organization Monitor
- 33. Protect Your Organization Would you be comfortable with your blog post published on the front page of the New York Times?
- 34. Protect Yourself
- 35. Protect Yourself Social Media = Virtual Cocktail Party
- 36. Protect Yourself
- 37. Time Management
- 38. Time Management Set Goals, and Enter to Execute
- 39. Time Management Define the Purpose of Your Networks
- 40. Time Management Limit Your Time
- 41. Time Management Be a Resource, Not a Chatterbox
- 42. Time Management Publish Once, Appear Everywhere
- 43. Time Management Enable blog subscription
- 45. Syndicate Syndication Link
- 46. Syndicate
- 47. Integrate
- 48. Integrate
- 49. Drive Traffic to Social Media Platforms
- 50. Drive Traffic to Social Media Platforms
- 51. Drive Traffic to Social Media Platforms
- 52. Drive Traffic to Social Media Platforms
- 53. Drive Traffic to Social Media Platforms
- 54. Drive Traffic to Social Media Platforms
- 55. Platform Choices
- 56. Platform Choices Facebook Page Vs. Profile
- 58. Increase Online Visibility Start a Blog
- 59. Increase Online Visibility Embed Images and Videos
- 60. Increase Online Visibility Enable Sharing Options
- 61. Increase Online Visibility Participate in Groups
- 64. Call to Action
- 65. Call to Action
- 71. Responsiveness
- 72. Responsiveness Email Auto-Reply
- 73. Responsiveness Access to Information
- 74. Responsiveness Social Media Integration
- 75. Top 50 Tips for Integrated Marketing in the Age of Social Media mathias@floridatrust.org
Notas do Editor
- 14% of people trust ads - 78% of people trust consumer recommendationsNielsen Global Trust in Advertising Survey, 2007
- 14% of people trust ads - 78% of people trust consumer recommendationsNielsen Global Trust in Advertising Survey, 2007
- 14% of people trust ads - 78% of people trust consumer recommendationsNielsen Global Trust in Advertising Survey, 2007